Pedro Yildiz Morgado
Based in Lisbon, creative supervisor at Funnyhow, a disruptive agency that is changing the game on how brands provide seamless experiences and communicate in all platforms.
Location Lisbon, Portugal
Activity
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Pedro Yildiz Morgado made a comment
hi Pedro here, I work at a digital agency as head of ideas & copy and i am looking forward to explore this topic.
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Pedro Yildiz Morgado made a comment
Creativity is the action of developing new ideas that bring value to someone.
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Pedro Yildiz Morgado made a comment
Students: Snapchat + IG
Young professionals: Linkedin
40+ Women: Pinterest + Facebook + IG -
Pedro Yildiz Morgado made a comment
1. organize a family monthly income making sure they have a calculated daily amount to spend, savings, payments checked.
2. photo gallery of receipts, dashboard of expenses by categories, savings through time and goals, integration with bank account, notifications when making any kind of transaction, wishlist section, easy money transfer between family...
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Pedro Yildiz Morgado made a comment
I would like to see real-time data on my own health. having some sort of internal device that i can check and can tell me if my blood pressure is high or low and stuff like that. to be more aware of my personal health and being able to react immediately.
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I would use a mobile specific website, fine tuned to look for a location, choose pizza, and pay. eventually to work on loyalty, i would move to a hybrid app approach, in order to be able to send push notifications and gamify the customer experience with offerings and promos, by reaching specific levels.
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Pedro Yildiz Morgado made a comment
btw 'see also' link is not working : (
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Pedro Yildiz Morgado made a comment
Any kind of app that asks a lot of information at first or that provides a really incomplete experience before making me pay for it is bad. I would suggest to simplify the most the registering process and provide a fairly good experience in order to captivate me to pay the extra € to have full access.
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Pedro Yildiz Morgado made a comment
I love and use daily the Calm app. It's easy to use, simple, has a really good structure (even though they are missing a search function by keyword) and its engaging because it is very visual/sensorial - videos, beautiful imagery and sounds/music. It also hits the engagement by tracking meditation routines and also the ability to share quotes and personal...
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Pedro Yildiz Morgado made a comment
easy flow and understanding of the order in a very simple, seamless process - from choosing the pizza, to inserting the address, to payment and tracking.
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Pedro Yildiz Morgado made a comment
Idealist, is a portuguese home hunting app that really solved a big issue: looking at a map, we can draw an area where we want to look for a house, without looking at neighbordood names or city areas. It made it simple, effective, SUPER intuitive and quite engaging to look for a new home in this way!
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Pedro Yildiz Morgado made a comment
UI that answers the problems of food delivery: location map, requesting orders, payment screens...
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Pedro Yildiz Morgado made a comment
Mobile and wearables are definitely going to be the way to potentiate the way we simplify our lives with technology. The desktop, mainly used for work, is going to have to evolve somehow, as operations and actions get more simple and easy to perform in a small screen or no screen at all!
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Pedro Yildiz Morgado made a comment
Wearables for me are interesting because of the way it can enhance and complement human and mundane activities. Gathering data, informing about health, providing guidance... There are so many possibilities wether we are talking about wearables as hardware as well as with its functionality.
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Pedro Yildiz Morgado made a comment
I use a smartphone and a laptop. IOS (Apple) and I love the seamless way I can keep work on different devices and the natural way I can flip from one device through other, while moving.
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I use IG, FB, Whatsapp and Snapchat. IG for me is a way to curate my inspiration and the beautiful thing i see in my life. FB is also a good way to keep all the cool stuff I see on the web together, since everytime I see something, I might share it. Whatsapp is a good way to connect with people and access your personal media and share it. And Snapchat, I must...
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Pedro Yildiz Morgado made a comment
Brands will always be brands. They just adapt, like people, to their surrounding environment. This idea of a brand as a living being, that ages, that evolves, that breathes and adapts it is just fascinating.
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Pedro Yildiz Morgado made a comment
It is really clear that working on brands in our time, our perception of the consumer has to be as a member of the brand-team, as an enabler, a doer. It really is more engaging and envolving and much more appealing and righteous.
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Pedro Yildiz Morgado made a comment
Assuming that a brand is a set of ideas in customer's minds its a good way to sell anything under those same ideas, that's why i believe a brand led is the most effective approach. And assuming the different dimensions of brand (for investors, internal public, customers...) it's an idea that is created thinking about everybody that will be related to itself.
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Pedro Yildiz Morgado made a comment
Well, actually by the time i was doing this module, I was working on a rebrand of a very well-knowned in the outdoor apparell market in Portugal. The good news: my agency won the pitch : )
So it was really important to focus more on the strategic framework that the brand would operate, and in order to create those good basis for a good logo or a coherent... -
Pedro Yildiz Morgado made a comment
Incredible analysis and an amazing tool to work.
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June, thank you for your review on my article Hold it tight to let it go. : )
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Richard many thanks for your review ; )
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Pedro Yildiz Morgado made a comment
i am sorry but the video is unavailable : S
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Pedro Yildiz Morgado made a comment
Really interesting to understand the different interpretations of holding tight or letting go. Also a good exercise of synthesis - to produce clear and simple arguments on a given theme.
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Pedro Yildiz Morgado made a comment
amazing book list and amazing reading tips. tks
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Pedro Yildiz Morgado made a comment
greatest commercial impact i think about (in portugal) apple and any other brand that has aspirational and trendy products. on the social impact i think about tom's and wwf. as for the both i see a very important portuguese brand, continente, the biggest retail store in here and that actually is a synonim for trust. its purpose is to help portuguese people to...
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Pedro Yildiz Morgado made a comment
I want to go deeper with the meaning of brand, brand identity, knowing the cases that are happening now and be able to, as a brand creator, introduce those concepts in my daily work.
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Pedro Yildiz Morgado made a comment
Brands are like friends. You create some sort of connection and you have all sorts of 'friendships'. It's all about engagement.
