Surajit Biswas

Surajit Biswas

a born believer

Location Reading, United Kingdom

Activity

  • Surajit Biswas made a comment
    When I grew up I wanted to be…

    I always had a dream to be a fighter pilot. Unfortunately, due to specs during early age, not able to crack the fitness test. Then, I chose Information Technology as the core area of my study during my undergrad and on completion joined the IT industry as a Software Engineer. Slowly and gradually I moved from one role to another and became Project Manager. Now...

  • Surajit Biswas made a comment
    Week 1 round-up

    Thanks for the references. Well, grabbed a good amount of knowledge indeed !!

  • Surajit Biswas made a comment
    Management styles and you

    Being a Project Manager, I always practice different methodologies as each n every project has its own attributes. I practice the same for Team Management also. I have different styles to manage different situations. But I always prefer to follow Theory 'Y" unless n until situation demands Theory 'X'.

  • Surajit Biswas made a comment
    A theory to support this

    All the four factors are the Key !!

  • Surajit Biswas made a comment
    Management styles and delegation

    Good delegation reflects how better you understand your team members. Delegating a task is not easy; before delegating a task you must be sure of the Delegatee's potential to complete the task.

  • Surajit Biswas made a comment
    McGregor in practice

    Carla's theory can be useful if things are really in bad shape at the initial stage when she joined. But she should eventually jump to 'Y Theory' as soon as she start getting things right.

  • Surajit Biswas made a comment
    Classical styles in practice

    1. Bureaucratic
    2. Democratic
    3. Laissez-faire
    4. Bureaucratic
    5. Autocratic
    6. Laissez-faire
    7. Laissez-faire
    8. Autocratic
    9. Democratic
    10. Bureaucratic

  • Surajit Biswas made a comment
    Classical management styles

    Autocratic
    S+ single and fast decision making
    W- team can't share their ideas

    Bureaucratic
    S+ suitable for large projects with multiple teams involved
    W- rigid approach, no brainstorming, workers can get frustrated, not suitable for ever-changing environment

    Democratic:
    S+ team involvement in decision making
    W- can slow down decision...

  • Surajit Biswas made a comment
    The good, the bad and the what I want to be

    While evaluating my managers, I found it's not about good or bad managers, it's about positive or negative attitude.

  • Surajit Biswas made a comment
    Introduction

    Hello Folks!! I am Surajit from Bangalore, India, an IT Professional with experience in business, technology and management. I don't have a formal management education, hence I look forward to have an essence of management education from this course. Cheers!!

  • Surajit Biswas made a comment
    Welcome

    Hey Guys!! I am Surajit from Kolkata, India. I am an IT Professional with experience in business, technology and management. I found this area of programming interesting and that driven me to register for this course.
    Cheers!!

  • Surajit Biswas replied to Samraat Kakkar
    Does the branding industry need a redesign?

    Hey Samraat, nice one...I second

  • Surajit Biswas replied to Sarah Stott
    Does the branding industry need a redesign?

    I second your thought

  • Surajit Biswas replied to Sarah Stott
    A day in the life of a brand strategist

    I second your thought

  • Surajit Biswas made a comment
    The four hats of the Chief Brand Officer

    I liked the lookout part....

  • Surajit Biswas replied to Gemma Durham
    The role of a brand director

    I second your thought

  • Surajit Biswas made a comment
    Where does the power lie?

    It's Consumers ...the thought process changing...a revolution is under action through human minds

  • Surajit Biswas made a comment
    Inside the branding industry - a guided tour

    My selection is strategy, but I have some other plans to use this learning programme....This is a good presentation with adequate amount of information about the companies...

  • Surajit Biswas made a comment
    The future of advertising agencies

    This merger was a need for both the companies to survive and remain in top...

  • Surajit Biswas made a comment
    Introduction to week 3

    I got late this week...let me start another interesting topic...

  • Surajit Biswas made a comment
    What's next?

    Another great week...thanks Robert :)

  • Surajit Biswas made a comment
    Your manifesto

    Each and every day we are changing as a human being, changing as a consumer, changing as an owner. Hence, the only way a brand can sustain is adaptability. A brand can create positive social and commercial impact only when it fulfills the user need in an honest way where no irregularities involved. A consumer can easily ensure whether a brand is good/bad...

  • Surajit Biswas replied to Maddi Muncaster
    Your manifesto

    I second you

  • Surajit Biswas replied to Richard Ward
    Are brands a force for good?

    I agree

  • Surajit Biswas replied to Mark Gowing
    Doing well

    I second your thought

  • Surajit Biswas replied to Maddi Muncaster
    Why do some brands succeed and others fail?

    Well said...I am second your thought

  • Surajit Biswas replied to Anthony Morbin
    Which brands have the greatest impact?

    Being a ex-employee of John Lewis, I would like to request you to elaborate the social values of John Lewis / Waitrose...

  • Surajit Biswas made a comment
    Which brands have the greatest impact?

    To me Nescafe has the greatest commercial impact and Facebook has the social impact. To me, it's Google who has achieved both.

  • Surajit Biswas replied to Suzanne Godfrey
    Creating shared value

    I second

  • Surajit Biswas made a comment
    How does brand make us buy things?

    Now it's audible, the tie example is really good....

  • Surajit Biswas made a comment
    How does brand make us buy things?

    Unfortunately my internet connection today is really slow and I hardly heard the audio. @ Robert, please ensure you upload a transcript with every audio. Thanks.

  • Surajit Biswas made a comment
    The social dimension

    Now as we know that positive social impact can drive commercial value – in the short-term and long-term, one question arise, how many companies can invest towards social values....

  • Surajit Biswas replied to Maddi Muncaster
    The social dimension

    I second your thought

  • Surajit Biswas made a comment
    How brands make money

    The question mark is for you..means what's your opinion....

  • Surajit Biswas made a comment
    How brands make money

    Now, we got to know how brands make money, or to be more precise, increase commercial value. To my understanding, the long term effect is more stronger to increase and sustain the commercial value?

  • Surajit Biswas made a comment
    What's next?

    IKEA got me too!! It was little bit tricky. Enjoyed the first week...look forward to have more interesting weeks....

  • Surajit Biswas made a comment
    Five versions of brand

    A good synopsis...

  • Surajit Biswas made a comment
    The history of brand

    It is indeed an interesting flow of information. After going through the five versions of brand, now we know that the concept of branding is ever-changing. Now, what next.... would brand be the driving force to control human mind in near future??

  • Surajit Biswas made a comment
    What's your definition of 'brand'?

    To me so far in my own words... Brand is what you think about something, on which you can rely on, with which you feel connected.

  • Surajit Biswas made a comment
    What you do is more important than what you say

    What you do is more important than what you say ... do you really agree with all the points covered. I mostly agree with the overall ideas except the third one.

  • Surajit Biswas made a comment
    What you do is more important than what you say

    What you do is more important than what you say ... do you really agree with all the points covered. I mostly agree agree with the overall ideas except the third one.

  • Surajit Biswas made a comment
    Brand in three minutes

    I loved it the way they made this video, excellent delivery of information.

  • Surajit Biswas made a comment
    How practitioners define brand

    I like the way Debbie said that 'all had a different definition of branding and of what it means to be a brand' and 'Branding demonstrates the sense of belonging'.
    I think that a lot of people don't have their own clear idea about what brand management and brand building is all about. It is about being a single-minded organisation with a strong brand culture...

  • Surajit Biswas replied to Michael Furlong
    How practitioners define brand

    I second your thought

  • Surajit Biswas made a comment
    What is brand?

    Thanks Robert. This is really an illustrative definition. A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a...

  • Surajit Biswas replied to Robert Jones
    Starting the journey

    Hello Robert

    Let me tell you that I have a planning to setup something new in the educational sector. I hope that this programme will act as a driving force to research further to enable myself for creating a new iconic educational brand.

  • Surajit Biswas made a comment
    Starting the journey

    Brands are something what you think about something or someone. It is something what stands for like, if we are thinking about an IT giant then then the name first will come in mind is Microsoft. If I am thinking about Bollywood, then I will think about Amitabh Bacchan. Now, this is a kind of psychological thing..it usually varies from man to man according to...

  • Surajit Biswas made a comment
    The world's favourite brands

    Here, we can understand how people think about brands...the thought-process

  • Surajit Biswas made a comment
    The inside story

    Hello everyone! I am from Kolkata, India. I am here to understand the story of branding.

  • Surajit Biswas replied to Robert Jones
    Starting the journey

    Hello Robert

    This is indeed an exceptional platform where we can enhance our skills through sharing our viewpoints. I am basically from Kolkata, India and am here to get an end to end idea about branding. This is an interesting area of study and hopefully only after the end of this programme I can evaluate what I can do with branding....

    Thanks indeed...

  • Surajit Biswas replied to John McLennan
    Starting the journey

    Indeed, this is really a good platform where we can share our experiences, knowledge.

  • Surajit Biswas made a comment
    Starting the journey

    I am here to know the end to end process behind the Brand Management. Could you please share your views on how brands are created/designed.

  • Surajit Biswas replied to Rishab Manocha
    Starting the journey

    I am partly agree with you Rishab. Yes, you are right that there are certain people who really don't know why they are using it but as per my understanding Branding is something whom you rely, who will force you to use their products. Everyone is using brand in their daily life. For example, when you buy a toothpaste for yourself you always rely on a brand...