Steve Halpin
Stay happy stay kind walk lightly.........
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Steve Halpin made a comment
I believe it is a disease of modern times leading to addictions of sugar and other unsuitable foods that are fast forwarded into our evolution
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Steve Halpin made a comment
I want to uplift my mood
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Steve Halpin made a comment
Excellent tips
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Steve Halpin made a comment
At what point can the hook be used to most effect !
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Steve Halpin made a comment
I can follow this approach ........makes sense very good
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Steve Halpin replied to Steve Halpin
London ......and you?
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Steve Halpin made a comment
Storytelling in life and work .......makes sense
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The Pope and BarackObama have always impressed !
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Steve Halpin made a comment
Hi I’m Steve and seeking new tricks and improving my presence ....
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Steve Halpin made a comment
Regulations are the bedrock of successful contracts
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Steve Halpin made a comment
In a country of law, rules are our rock
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Steve Halpin made a comment
Business objectives do however set out clear goals to help build trust
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Steve Halpin made a comment
Commercial awareness, the ability to make the correct decisions, on time and on schedule utilising the entire skill set of a team......thats so important
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Steve Halpin made a comment
But what happens when there is poor persona chemistry?
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Steve Halpin made a comment
Interesting poll result. I find system 1 more aligned to a physiological need to survive.....
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Steve Halpin made a comment
Therefore, an easy opt out decision type...........
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Steve Halpin made a comment
Fast decisions usually are the cheaper decisions commercially I find
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Steve Halpin made a comment
Superb website
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Steve Halpin made a comment
Taking time to reflect, a moment or two to assess the situation, identify what options are available to you, make a choice, assess the impact and go again........That's my decision making process and regardless of outcome, is good to follow and come back to
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Steve Halpin made a comment
I think taking a much more reflective approach to risk, learning the mistakes of the past, perhaps we are on an eternal cycle of events and need to learn more from our past to build a stronger future.......
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Steve Halpin made a comment
Looking forward to hearing fellow learners views and experiences relating to risk in an insecure world
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Steve Halpin made a comment
Frightening, the power of propaganda. The posters are sinister
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I also think that suppliers 'go to sleep' after a contract is signed and clients become very frustrated by this. As ever, relationships and communication requires constant maintenance.............
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Steve Halpin made a comment
Good presentation, but I don't think it is fair to say that large organisations ever really 'understand' the pressures of the supply market, rather that they go on price 9 times out of 10 !
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Steve Halpin made a comment
Great to see the distinction between procurement and contract management made so early on in the mooc.......I am just a bit wary that this has not been my experience in recent times....
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Steve Halpin made a comment
Thank you, an interesting and very open welcome to a very varied group of learners. Looking forward to sharing some experiences and ideas !
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Steve Halpin made a comment
Seeking to understand why the heck there are so many bad contracts in place and how easily they get signed off by procurement departments without really understanding what they actually mean !
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Steve Halpin made a comment
Sorry, this is going downhill now ! too simplistic
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Steve Halpin made a comment
Not enough detail from the witnesses regarding environmental factors ! a rather crude teaching point !
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its not always a bad thing to have witnesses make notes together, after all no one person can remember all the detail !
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Steve Halpin made a comment
stick to the facts !
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Steve Halpin made a comment
No single source of evidence however strong should be the basis of a conviction alone. Corroboration corroboration. Are juries still relevant ? Why are we asking lay people to judge on complicated science and high brow law they are not familiar with
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Steve Halpin made a comment
Great learning tool with feedback...thank you
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Steve Halpin made a comment
Identity parades are notoriously difficult as often the victim or witness is expected to identify a person after what is usually a long delay. They are often difficult for victims especially bringing back horrendous memories which can sometimes lead to 'make a choice it must be him / her '
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Steve Halpin made a comment
Demonstrates the dangers of leading questions put to a witness and the absence of open questions to allow the witness to provide their own answers
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Here goes !
interested to see how this course links in to real life ! -
Steve Halpin made a comment
Personal reputation versus corporate reputation is a useful tool to remember
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Steve Halpin made a comment
I personally am more productive when empowered with autonomy. Great video.
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Agreed !
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Steve Halpin made a comment
More interaction with consumers and less reliance on agencies, using information technology to the max to gain insight into what consumers really want
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Steve Halpin made a comment
Creativity yes....passion yes and collaboration yes.....I can see how these qualities can drive a strategic position......she must be a brilliant communicator to explain this to long toothed account managers
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Steve Halpin made a comment
The court jester analogy is interesting; the role of someone close to the king being able to say anything without the risk of being hanged is brilliant ! My only point is that who takes the court jester seriously, surely a department ripe for reducing head count if ever I saw one
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Steve Halpin made a comment
I thought the video was a good practical explanation of his role. I picked up on hissing of not being too return on investment focused which interested me.
I liked his approach to brining group operational and marketing together as part of his every day thinking
It appears that despite the size of the group James still takes the time to personally...
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Steve Halpin made a comment
Customers surely hold the most power, but then again without companies skilfully nudging our behaviour to spend in a certain way, but then again without agencies guiding companies how consumers spend .......seems like a circle to me !
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Steve Halpin made a comment
Profit aside I don't think it is only down to bottom lines. After all if a company has no social value at all customers will eventually see through this and stop using them. An example could be Ryan Air who have now been forced to introduce allocated seating following easyjet.
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Steve Halpin made a comment
Such a merger assist global domination and ultimately sanctioned by each companies shareholders as a means to create profit and reduce costs
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Steve Halpin made a comment
Diminishing world resources and the cost of energy mean ever increasing costs to companies with a subsequent negative impact on profit. Focussing on a strong social value by reducing resources used and recycling resources used is a key way of staying commercially successful
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Steve Halpin made a comment
One purpose of brans is to manipulate thoughts and behaviours and to such an extent that they are beyond almost regulatory control by governments. I think of symbols of past extremist groups and how they can impact today's world still.
Today's successful large brands know this and so manage to carefully position themselves as a source for good especially in...
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Steve Halpin made a comment
Facebook is just soooooo easy to live with and has spliced into everyday life for many people. As a brand Facebook remains fresh and attractive, the model seems clean.
MySpace was never really an everyday place.
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Steve Halpin made a comment
Brands that skilfully combine a social impact into their DNA whilst delivering a strong commercial impact for example M&S seem to leaders in many aspects
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Steve Halpin made a comment
Shared value comes at a cost which is carefully stacked up in numbers and comes out against profit. There would be no shared value efforts if they did not have to.
But maybe things are truly changing after all as more time passes and shared value becomes the norm. Perhaps i am too cynical.
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Steve Halpin made a comment
The social acceptance of brands is much stronger today than previously the case whenever a company displays a social conscious. I do not think to much effort could ever go into understanding this complex aspect of commercial life. For instance, major retailers all seem to be strongly arguing of a social conscious when considering clothing manufacture and...
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Steve Halpin made a comment
Brands are like weapons, they can be a force for good but handle carefully,
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Steve Halpin made a comment
Does anyone else think society is on the brink of a capitalist reversal and away from what I term 'narrow wealth' where resources are kept tightly amongst a few and so branding is more important than ever to sustain values through social conscience.
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Steve Halpin made a comment
I can testify that some major High St retailers get this and put massive efforts into ensuring their social position is in line with this session and fair play to them. That said it is so easy for corporates and individuals to pay lip service to this.
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Steve Halpin made a comment
Measuring brand seems a much more practical thing to do now than before this lesson. I get how it now becomes quantifiable against profit
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Steve Halpin made a comment
I am curious and looking forward to hearing views on brands as a force for good !
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Steve Halpin made a comment
Good start and feel most encouraged at the content and style of the course !!!
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Steve Halpin made a comment
Well explained! I can see how the five steps can be separated and defined. However, as we move more and more into a virtual world, one carefully manipulated by creative minds, I believe there will continue to be more versions and developments.
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Steve Halpin made a comment
This course has provided fresh inputs to what I consider a brand to mean. Actions are always the true measure of value so basing a definition on ideas style and action makes sense in part.
My concern is who manipulates behaviours behind the scenes and take risks with reputations that can cause a car crash in branding terms. So who are the gatekeepers and...
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Steve Halpin made a comment
Very thought provoking. I understand that a brand can bring about a feeling of belonging and somehow tied back to some basic human desires to 'belong', tribal in nature. But modern life is much more fickle as we change throughout our life journey or even change taste and become attracted to a new product for whatever reason.
I feel branding can be both...
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Steve Halpin made a comment
So why do some large corporates seem to just do more of the same.......I think that in part that brand can cause arrogance which has the effect of turning people away
I like the approach and thinking of this section
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Steve Halpin made a comment
Ah the source of power in my view 'communication' comes through to the front. I cannot think of a successful brand without a successful communication style.
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Steve Halpin made a comment
I am interested in how brands and reputation influences decision makers within organisations. How far are they prepared to step away from routine and 'stretch' their risk and innovational thinking.
My work is about protecting brand image and I find it very interesting how we perceive brands and how that influences our behaviours.
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Steve Halpin made a comment
I noticed throughout the video a strong link back to environmental concerns and this caused me to think that this was perhaps why 'smaller brands ' can build success reasonably quickly over time. They have a connection with people already before any hard selling. Large corporate brands seem to me to fail to make this connection despite huge resources and...
