Steven Pearson
I am a Lecturer with the Open University Business School and a senior manager within a FTSE250 organisation.
I have an MBA, Post-grad Education qualifications and have 'Chartered Manager' status (CMI)
Location Lincoln, England
Activity
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Steven Pearson made a comment
If you purchase goods or services online from another country – or even just look for information sourced beyond your country boundary, what has your experience been like?
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Steven Pearson made a comment
If you wish, you can reflect on the bullet points above, and choose one that has been (or perhaps should be) applied to an organisation you are familiar with
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Steven Pearson made a comment
From your perspective, are organisations (and their marketing functions) struggling to translate data into insights that deliver meaningful customer experience and sales?
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Steven Pearson made a comment
Manyika et al. (2016a) suggest that data flows primarily enable the movement of goods, finance, services and people.
Pick one of these categories and comment on how your own organisation (or one you are close to) is contributing to the global flow
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Steven Pearson made a comment
What are the main drivers for increased data flows that are coming from your organisation (work/school/university) and/or the public sector in your area?
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Steven Pearson made a comment
You may have recognised the impact on one or more of these trends already, either in your professional life, your studying or as a consumer. If so, you can share your thoughts below
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Steven Pearson made a comment
Can you think of other 'traditional' products that have developed their technical and digital marketing expertise in order to grow and sustain their customer base?
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Steven Pearson made a comment
What government services do you access digitally?
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Steven Pearson made a comment
Do you agree that the benefits stated are true for all users? What do you see as the risks, to the user and the provider of contactless payment systems?
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Steven Pearson made a comment
Reflect on whether the ‘RemindMeAt’ case study suggests Löwgren’s strategy was customer driving or customer driven, from a customer-insight perspective.
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Steven Pearson made a comment
Think about your experience of the wider publishing industry. How have you changed your behaviours? For example:
Is the tablet your ‘go-to’ device for reading a novel or newspaper or are you finding it tough to transition to an online approach?
Does the traditional book or magazine retain value for you that can’t be replicated adequately online? (If so,... -
What kind of insights did you gain Amy?
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Can you identify three ways algorithms can bring benefits to organisations, and/or their customers. Do you feel like you benefit as a customer from data analytics?
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Steven Pearson made a comment
Think about how your organisation, or one that you are familiar with, captures and stores its customer information. (This might not necessarily be a business organisation; it could be a sports club, society or local group you are part of.)
Is some of it still paper based?
Does it store this in a single corporate system or as separate datasets and in... -
Steven Pearson made a comment
What systems for customer management are you familiar with, how do these help you?
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Steven Pearson made a comment
Does your organisation (or one which you are familiar with) use data to spot trends and online behaviours that offer valuable insights; the three Ws of what, why and wow?
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Steven Pearson made a comment
What points did you find interesting from the audio discussion?
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Hi Haamid, at the bottom of your screen are plenty of links to this information for you, to help I have copied this one which I believe is related to your question.
https://www.futurelearn.com/proof-of-learning/certificate-of-achievement -
Steven Pearson made a comment
Well done on completing week 1, we hope you found some interesting and enjoyable material. Let's move onto week 2.
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Steven Pearson made a comment
Think of an organisation you know well, is the reliance placed either on legal sanctions and the market, or trust and professionalism?
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Steven Pearson made a comment
Lots to discuss!
Think about an organisation you know well, maybe its your workplace;
Do they have customers or clients?
Does the customer know best? -
Steven Pearson made a comment
Can you think of any examples of where stakeholders are now in a stronger position to collaborate and exert influence on organisations?
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Steven Pearson made a comment
What do you think.....are exchanges becoming more simple...or more complex in the digital environment?
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Yes, that's right, they try to make an emotional connection with consumers.
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Steven Pearson made a comment
If you purchase goods or services online from another country – or even just look for information sourced beyond your country boundary, what has your experience been like?
-
Steven Pearson made a comment
If you wish, you can reflect on the bullet points above, and choose one that has been (or perhaps should be) applied to an organisation you are familiar with
-
Steven Pearson made a comment
From your perspective, are organisations (and their marketing functions) struggling to translate data into insights that deliver meaningful customer experience and sales?
-
Steven Pearson made a comment
Manyika et al. (2016a) suggest that data flows primarily enable the movement of goods, finance, services and people.
Pick one of these categories and comment on how your own organisation (or one you are close to) is contributing to the global flow
-
Steven Pearson made a comment
What are the main drivers for increased data flows that are coming from your organisation (work/school/university) and/or the public sector in your area?
-
Steven Pearson made a comment
You may have recognised the impact on one or more of these trends already, either in your professional life, your studying or as a consumer. If so, you can share your thoughts below
-
Steven Pearson made a comment
Can you think of other 'traditional' products that have developed their technical and digital marketing expertise in order to grow and sustain their customer base?
-
Steven Pearson made a comment
What government services do you access digitally?
-
Steven Pearson made a comment
Do you agree that the benefits stated are true for all users? What do you see as the risks, to the user and the provider of contactless payment systems?
-
Steven Pearson made a comment
Reflect on whether the ‘RemindMeAt’ case study suggests Löwgren’s strategy was customer driving or customer driven, from a customer-insight perspective.
-
Steven Pearson made a comment
Think about your experience of the wider publishing industry. How have you changed your behaviours? For example:
Is the tablet your ‘go-to’ device for reading a novel or newspaper or are you finding it tough to transition to an online approach?
Does the traditional book or magazine retain value for you that can’t be replicated adequately online? (If so,... -
Steven Pearson made a comment
Thanks for telling us about this broken link for the video featuring John Abele. The MOOC team are working hard to fix this. If you find anything else there is a 'support' tab in the bottom right of the page, you can report anything similar using this method for a faster response.
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I agree, context and culture (norms and practices) play a part in this.
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An interesting question John...I think as a patient and a customer it is the same...you are there to consume a service (medical advice from a doctor).
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Hi Vincent, I think you have found these at the end of the week 1 summary page.
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Can you identify three ways algorithms can bring benefits to organisations, and/or their customers. Do you feel like you benefit as a customer from data analytics?
-
Steven Pearson made a comment
Think about how your organisation, or one that you are familiar with, captures and stores its customer information. (This might not necessarily be a business organisation; it could be a sports club, society or local group you are part of.)
Is some of it still paper based?
Does it store this in a single corporate system or as separate datasets and in... -
Steven Pearson made a comment
What systems for customer management are you familiar with, how do these help you?
-
Steven Pearson made a comment
Does your organisation (or one which you are familiar with) use data to spot trends and online behaviours that offer valuable insights; the three Ws of what, why and wow?
-
Steven Pearson made a comment
What points did you find interesting from the audio discussion?
-
Steven Pearson made a comment
Well done on completing week 1, we hope you found some interesting and enjoyable material. Let's move onto week 2...
-
Steven Pearson made a comment
Think of an organisation you know well, is the reliance placed either on legal sanctions and the market, or trust and professionalism?
-
Steven Pearson made a comment
