Tyrone Pitsis
Pro-Dean (International) of the Business School and Professor of Strategy, University of Leeds, UK. Expert in strategy in collaborative mega-projects and design thinking.
Location England, Uk
Activity
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Thanks James - good old Fredrick Taylor. Very interesting history.
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My thoughts James: These are not literal - that’s why they are called metaphors. If they were literal they would not be metaphors. Most companies don’t have nuts and grains anyway. Unless you work for Kellogg’s etc.
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there are also some great ways to do this, and its good to invest n group ideation tools: for example, I often use this see www.codigital.com which is free for small projects (if you have complex or large projects or you want to do more than one project you have to pay, but you get tons of support).
PS: disclaimer I work on a few projects with co-digital...
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Nice Paulo, but I want to make the idea of the dark horse clearer. The dark horse is not a person. Rather what you do is a search for the dark horse idea. That is, here is our idea, what would be a completely different idea?
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Tyrone Pitsis replied to Matthew Emery
you do a representation of the coding (i.e. sort of like reverse coding) or check out Code.Org
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Tyrone Pitsis replied to Clarisa Prado
That is where the dark horse principle comes in Clarisa.
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Lynsey, the questions seem to be all about you having to do more and that you're never doing well enough. They are all internally focused questions you are focusing on, and if you ask someone what you can do better, they will tell you what you should be doing, no matter how good you are. I don't think that is that helpful for innovation. What would happen if...
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Tyrone Pitsis replied to SUSANA JIMENEZ
Susana do realise you are reposting other people’s comments?
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Hi Jay, good question re: personality. These are not really personality types, but think of them more as orientations. If you read the article it's not a question of either/or, but and. As to your second question - plenty. See if you can find some yourslef. But here is a nice paper that quotes three case studies of dark horse innovation from Thales,...
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Tyrone Pitsis replied to Jay S
Essentially, when it comes to open innovation, all those pojects I am involved with either as someone who studies them or advises on them, is to not restrict the diffusion of any form of innovation to emerge from the process. That is, in terms of the partners, there are no resitrictions on how you use and commercialise, as long as the primary product or...
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Tyrone Pitsis replied to Jay S
Good, what do you think should happen?
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The answer is in collabarotion, partnerships, cooperative and networks.
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Yup. These are key areas we are working on expanding. You dont need all of these in any one individual, but your team should have all of these as a collective
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Tyrone Pitsis replied to Gareth Smith
True Gareth. This is why I include the article on Hunting Ideas. In regards to Gabriella's statement, it depends on whether you are into incremental or disruptive innovation. Its much harder to disrupt with your feet stuck to the floor.
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Tyrone Pitsis replied to Jay S
Jay, I think you need to read this section, and listen to teh video again. It will answer your question. "Why would a person with no legs puchase a bicycle?"
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Tyrone Pitsis replied to Nancy Meier
Look at the aids compact, which was a massive open innovation process with significant benefits emerging for dealing with HIV/AID. In some ways it by passed the pharma giants.
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Tyrone Pitsis replied to Jay S
Important Q Jay. Is bieng employed, and given a monthly wage enough to give away parts of your intellectual capital? Maybe do some research to see different ways in which business incentivise this process. Some invest in a new business with you, some give you a bonus, some have share ownership, and so on. But some give you sweet (swear word) all - i.e. nothing.
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Tyrone Pitsis made a comment
You should be clear about the type of 'open innovation' you are talking about. Some rely on truly open such as crowd sourcing, however others can be seen to be operating on a scale of openess - some more open than others. Here, we also see a critical issue for governing the open innovation process via contract. How open, is open? Should it be a truly open...
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Tyrone Pitsis made a comment
Enjoy
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good luck with that one.
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All organisations have ideas, but which ideas do you listen to, whose ideas get heard, which idea is ignored, by whom? Ideas can be dangerous for some, Hence ideas are political.
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holey c*(p i sound like Yoda.
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The 'safe to fail' idea is a good one, but it's not actually implemented or adhered to very often. Many organizations, and many people, still fear failure, or to appear as failures. However, if you see failure as nothing more than a learning experience, and you really feel yourself learning from it - there is nothing to fear at all. Failure is your friend...
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ok, you may find next weeks session on design thinking helpful here, but try not to jump ahead just yet (even though I always do that). We've designed this course carefully and you should follow its path (so if you do jump ahead, come back here and go forward again).
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Interesting Tammie, as part of my research I am exploring the fusion of the Arts with Science and Technology, or what we call STEAM (STEM + Arts). Indeed, when you all do design thinking with me next week, you will see how art and aesthetics are core. However, what you will also find is that being creative is not enough. Innovation, by its very definition,...
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Tyrone Pitsis replied to Rajendra Bendre
Through technology - see for example www.codigital.com
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Nicely spotted Rob. Larry Leifer is one of the founders of DT so this is why the wayfaring model is so aligned to the DT process.
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Tyrone Pitsis replied to Dion Ashton
Most courses start October but you have to apply soon. Depends what you you want to do and why. What woukd you like to be recognised as an expert in over the next few years?
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Tyrone Pitsis replied to Dion Ashton
Maybe even PhD!
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Gerard, why dismiss what others see - I bet (hope) you would not dismiss negative feedback? Why dismiss positive feedback? If you are good at creating a positive work environment, maybe ask people who say that "why do you say that? What are some examples of me doing that?"
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Tyrone Pitsis replied to Gerard Coen
Well put Carlin. Arup does some great stuff, they even split part of the organisation to focus on DT. There are some organisations ahead of the curve in the construction industry such as Laing O'Rourke.
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Tyrone Pitsis replied to Gerard Coen
Westpac Bank in Australia has a DT department.
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Tyrone Pitsis replied to Dion Ashton
Thank you so much Dion.
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Tyrone Pitsis replied to Rebecca Stewart-hodgson
As long as you've learned something - that's what matters most
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If you have mixed emotions it means the material is working. Don't let it worry you, it should be inspiring you Rebecca.
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Tyrone Pitsis replied to Joseph Fink
That's one of the most important things Jospeh, did we make you think. I am sure the entire team is pleased to know this. So on behalf of all of us, to you, and everyone who has commented here, your welcome and thank you!
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Tyrone Pitsis replied to Ryan McReynolds
Its always the challenge of a free online course to divulge information - even when you want to. Even if you did a full fee course these issues remain but is a bit easier to manage because we can have people sign NDAs. Of course, executive courses custom made to the business are easier to ensure IPRs are protected.
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Tyrone Pitsis replied to Paul Wright
yes Paul, it seems UK has the internet to take us into the future.
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Tyrone Pitsis replied to Martina Becerra
sorry the link may not have worked, it should be ok now. if someone could let me know it works ok, much appreciated. Enjoy the talk!
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Tyrone Pitsis replied to Gerard Coen
This can be a challenge Gerard, but don't forget the 1. some of the biggest firms in the world have adopted it. 2. Some MBAs (see Rotterdam for example) teach DT. It is also core part of my teaching in the university of Leeds MBA.
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Tyrone Pitsis replied to Kazeem Olanrewaju
The other area to look out for is the Massification of Strategy. This is especially critical for community led innovation.
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Tyrone Pitsis replied to Martina Becerra
Good one Gerard - if anyone doubts the seriousness of play - see one of the best Tedx videos by professor Stewart Brown. (He started the National Institute of Play in California. (https://www.ted.com/talks/stuart_brown_says_play_is_more_than_fun_it_s_vital
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Tyrone Pitsis replied to John Sheehan
I suppose when you learn on a train - you could call it training!
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Tyrone Pitsis replied to Stephen J
IP between PPPs is a big challenge, for sure. That's why an open innovation policy is important
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Tyrone Pitsis replied to Kieth Van Dongen
I love the idea that several people took the course with you- it's a great way to open a collaborative foundation to moving forward - also try to encourage people to not fear to say what people need to hear not what they want to hear.
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This is not about a clear scope, scope is a throwback of the PMBOK play book - think about benefits realisation rather than scope, and think about the beneficiaries. You cannot add more value than solving your clients problem and makes their life better or easier.
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Tyrone Pitsis replied to David Clark-Wheeler
Hi David, DT has been around in various forms for the last 50 years. While it can be compared to lean, it is not Lean though. Many businesses think they can innovate by being lean (I would only use Lean for your 'cows' - o bread and butter projects, services and products). In fact, I can take you to some of the leanest companies on earth (say for example most...
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Tyrone Pitsis replied to Wade Phillips
I'll give you an example, OXO designed things like a vegetable peeler for people with arthritis, it then took that principle and using the ergonomic design to broaden its appeal to a larger user base - OXO peelers are now the biggest selling peeler brand in the world. https://www.oxo.com/our-roots
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Tyrone Pitsis replied to Martina Becerra
Martina, creativity is critical of course, however, its only one large piece of the puzzle. Note the underlying argument in the wayfaring model of innovation.
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Tyrone Pitsis replied to Matthew Flynn
good stuff Matthew! Remember, work is a relational act, meaning it happens with others. Find as many ways to communicate at the same level and towards the same direction. The more you co-create, design together, the better you can start to enhance, change and benefit from the capabilities within your organisations.
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time to map your walk, organise your gatherers, ,and get hunting people!
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Tyrone Pitsis replied to Shehu Ibrahim Idris
Thank you! I appreciate your positive feedback.
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for the most part absolutely, but also think about various users in terms of different uses. for example, a satellite can be better designed to emit signals (for the end user on earth). However if you make your end user the engineer who must repair the satellite - then that adds a different area of concern in the way the satellite is put together and how its...
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ok good start, can you expand a little on these answers?
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Tyrone Pitsis replied to [Learner left FutureLearn]
Are you in the right job Siri? Or maybe netter to ask, are they?
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Tyrone Pitsis replied to Trevor Liddle
Very true Trevor, Matt and I are starting to work with the NHS looking at co-creative ideation processes (sorry for all the semantics, but its functional language). I ran a DT session with Cumbria and North East trusts last year. Because of my cognitive psych background I do a lot of work that causes people to think a little differently and to reflect on...
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One of the most innovative Public-Private partnerships I've seen was a major Strategic alliance. However, it was governed by relational contracting, open innovation policy, open-book management, no-blame and what's best for project culture (and yes, the Union was part of the team, as was the client). Worth 1/2 billion dollars and met all its KPIs. The...
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we are all novices at something - I'm learning Indonesian and German languages. I am not great at it yet, I am a novice.
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Tyrone Pitsis replied to Melissa I-B
Honesty is the best policy as they say. Melissa, BMW has done some great DT with the d.school at Stanford, and some of their prototyping was only a few hours, but created many many prototypes. In the prototyping stage, for example, to investigate how they can reduce bad air in their convertible cars, they used toy BMW cars as part of their testing, and...
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Tyrone Pitsis replied to Rebecca Stewart-hodgson
:-) My mum the hunter. Love it. The thing I like about the wayfaring model is how people then use it in their organisation to frame sense making around innovation (i.e. in the way they start talking about hunters or gatherers etc - they even make up their own stories and characters to better work together). A nice little side effect is it stops people...
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Nice. Show your staff the video, and talk to them about it.
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Tyrone Pitsis replied to Shehu Ibrahim Idris
Philips has been a leader in DT methods of course. Basically if you can imagine it Philips has created it. The issue for Philips is design for usability and diffusion.
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Tyrone Pitsis replied to Brian Burgess
I understand your point Brian. But it comes down to your user. A rugged trail bike user is a specific user and a specialised market. Evenso, you can still think of an extreme user which would then also make your 'Red Bull Extreme Bike' more rugged. So its not so much the material being there to dictate, because if you read it in that way its easy to...
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Tyrone Pitsis replied to Kieth Van Dongen
prototyping means constantly failing over and over again, in a cheap and safe way.
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Tyrone Pitsis replied to Usman Saad
ok, yes. you start through the process again beginning with really understanding the problem or jolt being faced. Be clear abut the problem and that you are not focusing on a symptom, rather than the actual problem. Then by all means get back into rapid, multiple prototype again (remember DT only works if its embedded and sustained in use). Also, its not the...
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Tyrone Pitsis replied to Rebecca Stewart-hodgson
As an Aussie, Rebecca, I keep on going to shorten peoples names, I was going to call you Bec, oops. Anyway, your mum had very wise words. For a long time I studied people who engaged in personal projects (that is projects aimed at improving themselves). Of the 40 people I worked with I can say hands down that there was one key area where the greatest...
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Tyrone Pitsis replied to Usman Saad
Dear Usman, I think I understand what you are asking, but I just want to be sure before I answer you. Here you asking if after multiple prototypes you don't have a solution, should you keep prototyping? Also, what do you mean by exogenous problem?
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Exactly Rebecca, in fact I use DT with councils on developing social enterprise strategy, or with the Reserve Bank of India to imagine future strategy challenges such as fraud responses, or with the Royal Australian Air Force to imagine what capabilities will be needed in the fourth revolution (IoT) and many other areas.
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Very true as well. The main thing Tony, when things are still rough, people feel they can still contribute. Many people I work with in the DT space say the same thing, I think the great Ian Smith said it as well, when its polished people feel they can no longer contribute and if they offer more insights they feel they are criticising a finished product...
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Tyrone Pitsis replied to Melissa I-B
or event think crazy thoughts, such as what if your user was a counterfeiter? How would you design your products to make his or her job obsolete?
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Tyrone Pitsis replied to Matthew Flynn
Thank you Matthew, I always get surprised about how often people are challenged by the concept of the extreme user. A lot of people think extreme user means most users, or, as you say, they focus on the 'average' user, but the extreme user really opens up opportunities that you might never think about. For example, lets say you run a social enterprise for...
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Tyrone Pitsis replied to John Sheehan
Interesting point John. However the new graduates in 5-10 years from now will from an early age be conversent in the principles of DT - especially as we evolve integrative thinking and phenomena based education from primary schools up. DT is a term that gets bandied around a lot but it's actually all about people. It also is not necessary for the entire...
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Spot on! If you are serious about innovation then these two roles are absolutely critical, and requires excellent people management, leadership and resourcing. The Hunter gatherers model gives you the foundation for how you build an innovative culture.
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Spot on Melissa. I go nuts when I go into an organisation and find all these people working on different project. As each project starts people are told it is an absolutely critical project. Until the next critical project comes in and people are taking off the previous one to work on this one. Of course only until the next critical project comes in and...
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Do you want to be part of it? If so make it happen.
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Tyrone Pitsis replied to Usman Saad
An extreme user would be a vegan - how would a leather business design for a vegan?
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Tyrone Pitsis replied to Marian Velázquez
We are all designers in one way or another - I designed what me study looks like - it's colours, furniture configuration, art and stationary etc,. However a designer is a critical part of the DT Pprocess in high end tech
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Tyrone Pitsis replied to Melissa I-B
True. Also think about who your user is. Play with this idea. The user may not be a customer or a patient but say a doctor or pharmacist etc.
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Tyrone Pitsis replied to Rebecca Stewart-hodgson
For sure. One thing to think about Rebecca is what if you were to be a service based organisation? What would the relationship be like with your clients/customers? Can't people buy the same or similar products? Then what makes you different? What if you defined service, service recovery, etc with your customers etc? How would that enhance things do you...
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Tyrone Pitsis replied to Melissa I-B
I just don't think many people understand how critical marketing is. Often it is a reason businesses fail.
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Tyrone Pitsis replied to Rob Swarbrick
Good stuff - but why leave some behind - must it be either/or?
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Creativity can, as can ideas - of course. But innovation - if we think of it as implementation highly unlikely
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Tyrone Pitsis made a comment
Everyone, welcome to week 2, you've come a long way. If you are reading this it means that you have completed all of week 1 and have just finished set 1 of week 2. You have learned and talked about innovation, models of innovation and how to manage it. You have considered different types of innovation and how it can be encouraged or thwarted. This week you...
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Tyrone Pitsis replied to caroline beyne
This is true Francisco but that is why it's disruptive - you can still charge people for the service - virtual travel
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Strange - prototype then explore ROI. Don't start with ROI
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Yes Peter. I think society is already changing in significant ways and its the individual that is not coping. Societal change is just not as in predictable ways as people think. Also where once technology was about predicting future behaviour its become a lot more about shaping and creating it. However, innovation is, like Hannah Arendt said, a pandora's jar...
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Tyrone Pitsis replied to Rajendra Bendre
That, I believe comes from a robust education where you are taught to think critically, and in an integrated way. For example, 1) understanding how our brain works, and how it tricks us, our biases and heuristics; 2) building up co-creative strategies through processes such as those found in design thinking; and 3) making the most of the Internet of Things...
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Tyrone Pitsis replied to Emma Barrow
Emma, I hate giving a plug to my own books, but I will, in Managing and Organisations: An introduction to the Theory and Practice (2016), we list 10 best ways to kill innovation (I'd post it on here but Sage would sue me (hehe - ironic huh?). Its not so much the structure that's the problem, and the reality is, we saw what happens when we allow unchecked...
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Tyrone Pitsis replied to NEIL MARSHALL
yes, true, I think it was the ancient Greeks who said something along the lines of everything to be invented has been invented, but it will just change form (I'll try and find the actual line), but its a pretty cool line given its 2,700 years old. But I digress, the visionary comment is interesting, and I think this is very true especially of disruptors, but...
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Tyrone Pitsis replied to Matthew Flynn
Matthew I am actually a big fan of intrapreneurship, and co-ownership. A person who was good at this was Ricardo Semler who allowed his staff to take machinery and set up new businesses, however there are some amazing business now that are fostering employee ownership, and will also co-fund star ups. This will be good for another online course, its related...
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Tyrone Pitsis replied to Paul Wright
Design thinking is a method and process that can help spawn the kind of culture our are talking about. We will look at this closely next week.
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Tyrone Pitsis replied to Hyacinth Steele
Hi Hyacinth, we will do this next week. Don't worry.
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Tyrone Pitsis made a comment
wow, some really great examples of core, adjacent and transformative here people. But lets not be afraid to also think a bit more radically about the transformative/disruptive innovations.
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Tyrone Pitsis replied to caroline beyne
disruptive innovation would be to not need to travel - a digital office for example with VR technologies. Imagine a transport business creating technology that reduces physical travel.
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...and you have to prepare, and practice, and prepare, and understand the terrain, and simulate, well before you climb it
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Jospeh there is nothing wrong with being labelled a crackpot! Wear the label with pride.
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Its interesting Melissa, that some of the attitudes to sustainability are that it is anti-growth (especially if we think about what sustainability means). In Germany the de-growth movement concerns itself with innovations that take us away from the old idea of sustained growth, in favour of innovating to be smaller, have less of a footprint, consume less and...
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Jose, change requires bravery, commitment, passion and belief in what you are doing. At some point you must ask, am I in the right place for what I want to achieve in my life? Or ask, who else wants to change things in this organisation. For example, I have seen schools transformed by going from old pedagogies to innovations in pedagogy such as 'Phenomena...
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Peter, here is a really important question and inherent in your comment is the ethics of technology. With innovation comes great opportunity and risk. A good friend of mine who is a leader in robotics, AI and automation showed me, for example, the future of construction and 3D printing is incredible - picture a fully 3d printed building, or a robot that can...
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Nice post Darrell, but lets think about this, and I'd love to know what Krsto and Tony as leaders on this step, as well as the rest of you studying this course. In strategic management, what you say roughly fits Ansoff's matrix where you have new or existing markets on one axis, and new or existing products on another axis. So you can have existing...
