Rukma Singh

Rukma Singh

Rukma joined Accenture as a Consulting Analyst after graduating with a Master's degree in Media&Comms. She is keen to explore the role of Social Media in creating and sustaining personal brands.

Location United Kingdom

Activity

  • Hi Amy! That's a good example. Picking up ongoing conversations and issues of social importance and creating campaigns around them is a common way of efficiently connecting with your audiences while also ensuring that your brand is established and perceived as a 'conscious and aware' brand.

  • Both of you raise valid points. I'd say that while a mix of traditional and digital marketing methods would be really helpful, it is essential to weigh your options based on i) the socio-economic contexts of your business/organization and ii) the target audience. Only then can an informed decision be taken.

  • That's true, Valentina! Decisions about your marketing strategy must be made after taking into account the socio-economic contexts that your business is functioning in.

  • That's a very valid point Dagmara. A balanced combination of Digital and Traditional marketing methods goes a long way in building and sustaining brands!

  • This course will help you become better prepared, Sonja! Good luck with work :)

  • Good luck, Iden!

  • Would be great to have your insights on Digital Marketing, Amanvir! Feel free to share aspects of your previous experiences as we go.

  • The future AND the present :)

  • An in-depth knowledge of Digital Marketing is definitely very helpful in today's digitally-led environment, and needless to say, a great addition to your CV.

  • Good luck Yati! You're on the right platform.

  • Hello Colleen! Good luck with building your website :)

  • Then you're in the right place, Daniela! Throughout this course, you'll be exposed to some very helpful aspects of Digital Marketing that you could easily imbibe in your business. Feel free to ask questions as you go, it's always helpful to find like-minded people.

  • You're right Nur! Digital Marketing is definitely here to stay.

  • Most definitely, Umai! This course is desiged to suit students from all educational backgrounds. Feel free to ask questions and interact as collaborative learning is the best way to go :)

  • Hello Nastaran! Good luck for the launch of your business. This course will help you gain a deeper insight into Digital Marketing, a powerful tool that has a multitude of benefits especially for budding entrepreneurs like yourself.

  • Hi Jonathan! Nice to e-meet you too. Looking forward to some collaborative learning :)

  • Nice to e-meet you to Mayowa! Hope you have a great time learning and interacting through this course.

  • Very true!

  • Hi Rabia! You have raised some very valid concerns about the world of social networking. However, countries have their own data privacy laws and governing bodies that are specific to the socio-political environments they operate in. To have an absolute authority that would take care of data protection across the world would be extremely difficult because of...