Rukma Singh
Rukma joined Accenture as a Consulting Analyst after graduating with a Master's degree in Media&Comms. She is keen to explore the role of Social Media in creating and sustaining personal brands.
Location United Kingdom
Activity
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Hi Amy! That's a good example. Picking up ongoing conversations and issues of social importance and creating campaigns around them is a common way of efficiently connecting with your audiences while also ensuring that your brand is established and perceived as a 'conscious and aware' brand.
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Rukma Singh replied to tanya m
Both of you raise valid points. I'd say that while a mix of traditional and digital marketing methods would be really helpful, it is essential to weigh your options based on i) the socio-economic contexts of your business/organization and ii) the target audience. Only then can an informed decision be taken.
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That's true, Valentina! Decisions about your marketing strategy must be made after taking into account the socio-economic contexts that your business is functioning in.
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Rukma Singh replied to Dagmara Dudek
That's a very valid point Dagmara. A balanced combination of Digital and Traditional marketing methods goes a long way in building and sustaining brands!
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Rukma Singh replied to Sonja M
This course will help you become better prepared, Sonja! Good luck with work :)
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Rukma Singh replied to Iden Petraj
Good luck, Iden!
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Rukma Singh replied to Amanvir Gakhal
Would be great to have your insights on Digital Marketing, Amanvir! Feel free to share aspects of your previous experiences as we go.
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Rukma Singh replied to Macharia Wanyoike
The future AND the present :)
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Rukma Singh replied to Erin A
An in-depth knowledge of Digital Marketing is definitely very helpful in today's digitally-led environment, and needless to say, a great addition to your CV.
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Rukma Singh replied to Yati Rodiati
Good luck Yati! You're on the right platform.
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Rukma Singh replied to Colleen Dempsey
Hello Colleen! Good luck with building your website :)
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Rukma Singh replied to DANIELA ANTONACCIO
Then you're in the right place, Daniela! Throughout this course, you'll be exposed to some very helpful aspects of Digital Marketing that you could easily imbibe in your business. Feel free to ask questions as you go, it's always helpful to find like-minded people.
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Rukma Singh replied to Nur A'isyah Yusof
You're right Nur! Digital Marketing is definitely here to stay.
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Rukma Singh replied to Umai Arasi M
Most definitely, Umai! This course is desiged to suit students from all educational backgrounds. Feel free to ask questions and interact as collaborative learning is the best way to go :)
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Rukma Singh replied to Nastaran Fallah
Hello Nastaran! Good luck for the launch of your business. This course will help you gain a deeper insight into Digital Marketing, a powerful tool that has a multitude of benefits especially for budding entrepreneurs like yourself.
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Rukma Singh replied to Jonathan Harper
Hi Jonathan! Nice to e-meet you too. Looking forward to some collaborative learning :)
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Rukma Singh replied to Mayowa Oladimeji
Nice to e-meet you to Mayowa! Hope you have a great time learning and interacting through this course.
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Rukma Singh replied to Rajesh VS
Very true!
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Rukma Singh replied to Rabia Chaudhary
Hi Rabia! You have raised some very valid concerns about the world of social networking. However, countries have their own data privacy laws and governing bodies that are specific to the socio-political environments they operate in. To have an absolute authority that would take care of data protection across the world would be extremely difficult because of...