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To succeed in today’s globalised world, an organisation must monitor every part of its operations, industry and the overall business environment. This program focuses on business analytics and intelligence, an IT approach to data analysis and visualisation to support management.
The program introduces the fundamental concepts of business analytics, giving you the chance to learn techniques such as data mining, modelling, forecasting and data visualisation. You will have the opportunity to obtain skills for data driven decision making.
5 courses
Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.
Please note that the staff described in the 'Who will you learn with?' section below may be subject to change.
Upon successful completion, you should be able to:
Define and evaluate key concepts of business analytics.
Critically apply business analytics skills for decision making.
Critically analyse and interpret the outputs of data mining models and forecasting results for end-users.
Solve managerial problems and make systematic decisions by applying business data analysis techniques.
Apply business analytics to various international business contexts by selecting appropriate techniques.
