This program aims to enable you to develop your knowledge of strategic management: the set of decisions and actions made to create and implement plans and strategies in order to realise the organisation’s objectives.
During your study, you will have the chance to explore a range of business models, the structure of modern organisations and how organisational culture and ethics can either be a source of competitive advantage or failure.
5 courses
Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.
Please note that the staff described in the 'Who will you learn with?' section below may be subject to change.
Upon successful completion, you should be able to:
Develop a critical understanding of the relationship between business models and organisational structures within the decisions required of strategic management
Critically analyse and apply strategic management theories within an international context and assess an organisation’s competitive stance
Critically evaluate organisational culture and business ethics, and their relations to corporate strategy in a multinational organisational context
