Certificate of Achievement
has completed the following course:
Artificial Intelligence (AI) in Hospitality: Challenges and Business Opportunities
Swiss Education Group and Hotel Institute Montreux
This course provided a better understanding and mastering of the advantages and uses of A.I. (Artificial Intelligence) for creating business opportunities in the international hospitality industry. You learned the most effective technological innovations, associated costs, and artificial intelligence applications in hotel sales and profitability optimisation. You have discovered the legal and ethical considerations and assessed the uses of A.I., and most importantly, the customer's expectations.
4 weeks, 4 hours per week
Mr, Yong Shen
Chief Executive Officer,
Swiss Education Group
Dr. David Knuff
Vice President Academic Excellence and Innovation,
Swiss Education Group
Transcript
Learning outcomes
- Compare Artificial Intelligence, Machine Learning and Deep Learning to identify the legal and ethical issues
- Improve sales and optimise marketing budget thanks to Artificial Intelligence and assess the impact on Sustainability
- Explore innovative trends in Front Office, Housekeeping, and Food and Beverage
- Assess the importance of strategic digitalisation, data analytics and Ethical issues
Syllabus
- Artificial Intelligence in Hospitality
- A.I. in Front Office, Food and Beverage, Sales and Marketing
- Cost Optimisation
- Ethics and Regulations
- A.I. in Customer Experience and Sustainability
Issued on 24th November 2023
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This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.
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