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Certificate of Achievement
has completed the following course:
This online short course explored why product management is critical to business and how the various stages in the product development lifecycle are applied to drive business value. Topics included market and growth strategies, how to launch a product, and how to effectively use success metrics and customer feedback to measure success and improve products. Learners also gained the practical skills needed to develop a value proposition statement and a product launch plan.
4 weeks, 3 hours per week
Ian Howell
Managing Director
FutureLearn
Transcript
Learning outcomes
- Classify product management and its various components as a critical business concept
- Discuss the elements and value of product design and development
- Identify product launch strategies and various marketing funnels to achieve launch goals
- Explain and utilise success metrics for implementing valuable product performance.
Syllabus
- Product management and product strategy
- Product design and development
- Product launch
- Product improvement and success metrics
Issued on 28th September 2021
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.