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Certificate of Achievement
has completed the following course:
Digital Media Analytics: Using Data from Owned Media
Purdue University
This two-week course explored how social media audits and social listening can help you understand your customers and improve your strategy. It also introduced many powerful and easy to use tools to help manage and optimise many social media accounts. Finally, this course covered how to evaluate the effectiveness of owned social media channels when it comes to engaging with customers. Each week of the course required six hours of study.
2 weeks, 6 hours per week
Sorin Adam Matei
College of Liberal Arts Associate Dean of Research and Professor of Communication in the Brian Lamb School of Communication
Purdue University
Transcript
Learning outcomes
- Explore tools used for social auditing
- Evaluate owned social media channels
- Summarise how social media auditing can improve social media
- Reflect on the value of earned, owned and paid media
- Discuss the different categories of social media audits
Syllabus
- Introducing social media auditing
- Using social media audits to improve your social media
- Understanding social media audit categories
- Differences between owned, earned and paid media
- Performing a social media audit
- Social media audit templates
- Tools and metrics for social media audits
- Digital marketing campaign metrics
- Facebook insights
- Twitter, LinkedIn, Instagram, and Google analytics
Issued on 21st December 2020
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This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.