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Certificate of Achievement
has completed the following course:
Strategic Marketing: Marketing Orientation and the Marketing Planning Process
In this online course, we explored what marketing strategy is and had the chance to build our professional skills in marketing strategy, planning, and tactics. We investigated key strategic marketing frameworks, including Ansoff’s Growth Strategy and the Segmentation, Targeting and Positioning model. There was also the opportunity to learn how to develop strategic goals and tactical objectives for a given organisation and how to form business missions and marketing objectives.
2 weeks, 3 hours per week
Anvita Kumar
Senior Lecturer in Marketing
Coventry University
Raj Banerjee
Lecturer in Marketing and Advertising
Coventry University
Transcript
Learning outcomes
- Develop strategic goals and tactical objectives for a given organisation
- Critically apply STP and strategic frameworks such as Ansoff’s matrix and other marketing frameworks
Syllabus
- Marketing benefits and barriers
- Business missions
- Marketing objectives
- The Segmentation, Targeting and Positioning model
- Competitive strategy
- Ansoff’s Growth Strategy
Issued on 26th May 2021
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This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.
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