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Certificate of Achievement

Gwyn Jones

has completed the following course:

Understanding User Needs

University of Michigan

This online course explored the introduction and quality research overview of understanding user needs. The course also focuses on interviews, observation, and data extraction protocols. Lastly the course also focuses on affinity walls and analyses.

5 weeks, 3 hours per week

Kentaro Toyama

W K Kellogg Professor of Community Information and Associate Professor of Information

University of Michigan

89%
overall score

Transcript

Learning outcomes

  • Explore what user needs assessments are, what qualitative research is, and how the two are related.
  • Describe an end-to-end methodology for qualitative research that is suited for understanding user needs
  • Explore semi-structured interviews, in-situ observation, and affinity walls.
  • Develop experience with semi-structured interviews, in-situ observations, and affinity walls

Syllabus

  • Introduction and Qualitative Research Overview
  • Interview Protocols
  • Interviews, Observation, and Data Extraction
  • Affinity Walls and Analysis
  • Conclusion

Issued on 19th January 2021

The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.

This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.

Free online course:

Understanding User Needs

University of Michigan