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Certificate of Achievement
has completed the following course:
Innovation Strategy: Challenging the Usual Suspects
Université Libre de Bruxelles
This course explored how managers can design an innovation strategy that meets the grand innovation challenges of our time with a coherent, long-term approach. Each week focused on a specific challenge : the rise of open innovation, the need for innovating management practices, the shift to platform strategy, and the growing importance of emerging markets in global innovation dynamics.
4 weeks, 3 hours per week
Manuel Hensmans
Professor of Strategy & Innovation
Université Libre de Bruxelles
Transcript
Learning outcomes
- Debate conventional thinking on successful innovation and how to provide it with strategic direction.
- Improve the innovation strategy of your current or future organization by drawing on practical frameworks grounded in a rigorous review of the management literature.
- Describe key mechanisms of open innovation.
- Explain that the leading companies in the world are adopting a platform strategy and not the commonly assumed product strategy taught in traditional management courses.
- Describe the rising importance of China, India and other emerging economies, as well as the challenge of emerging market companies in terms of their innovation capacity rather than their low-cost market potential.
- Apply the three strategic moves that allow a platform organization to "win".
- Identify different types of innovation in a strategic framework, including the neglected but key type of management innovation.
- Apply practical insights from leading global experts on innovation strategy.
- Apply key innovation concepts, frameworks and theories in a professional context.
- Apply leading case insights to your own local context.
- Contribute to a multicultural, peer-led learning context on innovation strategy.
Syllabus
Week 1: What is innovation strategy?
- Definition of innovation strategy
- The shift towards open innovation
- Case study: Procter & Gamble
Week 2: Are you engaging in the most strategic types of innovation?
- The innovation pyramid
- The five types of innovation
- Case study: Alphabet (Google)
Week 3: Can you go from a product to a platform strategy?
- The shift from product strategy to platform strategy
- The building blocks of platform innovation
- Case study: Videogame industry
Week 4: Is advanced still advanced and emerging still emerging?
- The rapidly accelerating innovation pace in emerging markets
- The comparative advantages and disadvantages of emerging and advanced market firms in the global innovation market place
- Case studies: GE in China and Huawei in Europe
Issued on 1st December 2019
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