This learner has completed ID verification. Find out more.
Certificate of Achievement
has completed the following course:
Social Media Analytics: Using Data to Understand Public Conversations
Queensland University of Technology
The Social Media Analytics course introduced digital methods to analyse social media data on Twitter. This course taught learners to use TAGS and discuss the implications of accessing data. Identification of trends, patterns and variances, and visualisation in data was also explored.
3 weeks, 3 hours per week
Jean Burgess
Director, QUT Digital Media Research Centre
Queensland University of Technology
Axel Bruns
Professor, QUT Digital Media Research Centre
Queensland University of Technology
Transcript
Learning outcomes
- Access social media data and understand the ethical implications of doing this
- Apply digital methods to recognise and explain the significance of patterns in social data
- Create data visualisations and use them to identify features of social networks
- Draw personally relevant conclusions about social media that apply beyond the course
Syllabus
- The role and structures of social media conversations
- Methods for and implications of gathering data
- Key metrics used for analysing Twitter
- Methods for identifying trends in social data
- The theory of social networks
- Methods for creating and interpreting data visualisations
Issued on 9th January 2017
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.
Free online course: