Skip to 0 minutes and 8 secondsJean: Social media can feel noisy. How can we get beyond the day to day to see the big picture? What if you could unlock the meaning behind all the noise? How can we reveal the conversations inside the huge amounts of data we generate everyday?
Skip to 0 minutes and 22 secondsAxel: Maybe you're an activist who wants to know who's saying what about climate change, or you want to know what people really think about your product or service. Digital methods can help you discover a whole world of meaningful data, and make sense of it, no matter what you're interested in. What will you find?
Skip to 0 minutes and 38 secondsTim: This course will take you through a step-by-step approach to making sense of social media conversations on Twitter. From forming a research question to visualising your data, your quest will be to find answers that are personally meaningful to you. You will learn these tools and techniques from world leaders in social media research, based at the Digital Media Research Centre at QUT. We will share real case studies in politics, crises and other events we've studied using social data.
Skip to 1 minute and 4 secondsWe'll also look at the big picture: what is the value of social media? What does it mean to our everyday lives? What are the implications? You will be able to share your own ideas and work with your peers, and use what you learn in your life beyond this course.
Skip to 1 minute and 18 secondsAxel: It's about you being part of conversations and understanding those conversations.
Skip to 1 minute and 22 secondsJean: Join us, and start making sense of social media. Welcome to Social Media Analytics: Using Data to Understand Public Conversations.