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Certificate of Achievement

Randal Oulton

has completed the following course:

Ethical Social Media

University of Sydney

This course, delivered by the Faculty of Arts and Social Sciences, guides learners into a deep exploration of online identity, social media communities and their users. Examining the ways that social media is being used by public institutions such as governments and businesses.

5 weeks, 3 hours per week

Dr. Jonathon Hutchinson

Senior Lecturer, Online Communication and Media

University of Sydney

overall score


Learning outcomes

  • Define what social media is
  • Express the main ethical issues that concern you
  • Discuss ideas around online identity and self-representation
  • Distinguish between communities and networks
  • Give examples of 'produsage'
  • Describe the concept of collaborative cultural production
  • Explain how media agencies engage users in participatory projects
  • Explain the role social media plays in institutional co-creation
  • Give examples of how cultural institutions are incorporating participatory culture into their production methodologies
  • Recognize the precarious labour models around the production and consumption of social media content
  • Interpret data analytics from social media
  • Produce basic reports from data analytics
  • Apply data analytics to social media campaigns
  • Judge what is ethical use of social media data
  • Develop ethical social media practices
  • Give examples of the issues surrounding use of social media by people with disabilities
  • Employ social media practices that are accessible
  • Employ social media practices that are accessible


  • Explore social media data analytics, and the algorithms behind the advertisements you are served
  • Examine the concepts of being social, of self-representation, online identity and publishing
  • Examine who the users of social media are, how they use it and their motivations
  • Consider accusations of social media organisations exploiting their users

Issued on 31st July 2020

The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit

This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.

Free online course:

Ethical Social Media

University of Sydney