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Certificate of Achievement
has completed the following course:
Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials
With this rise of mobile phones and connectivity, digital marketing through social media is now the single most important component of the marketing mix for many organisations. This is part 1 of a 4 part series. In Part 1, you’ll learn the step-by-step strategy setting tools and how you can get your message out and onto the screen. You’ll learn easy-to-use techniques to help you develop digital marketing plans that will make your product or service stand out from competitors.
2 weeks, 4 hours per week
Daniele Tanner
Director and Co-Founder
Social Media College
Transcript
Learning outcomes
- Describe the social media marketing process
- Identify the vision, mission and values of your organisation
- Describe the buyer stages
- Identify the components of a social media audit
- Explain the importance of aligning your social media marketing goals with your overall business goals
- Develop a top-down marketing strategy for your business
- Describe qualitative and quantitative marketing KIPs and create goals
Syllabus
- Understanding the Social Media Marketing Process
- The 8-step Strategy Process
- Conducting a Social Media Audit
- Assessing Profile Consistency
- Determining Brand Identity
- Setting Social Media Objectives
In association with
Issued on 2nd November 2021
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This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.
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