Certificate of Achievement
has completed the following course:
The Luxury Industry: Customers and Luxury Experiences
Glion Institute of Higher Education
This course explored the origins and heritage of the luxury industry and examined the evolution of customer experience (CX), as well as investigating potential developments for the future. This course aimed to give a practical insight into how companies and brands offer contemporary experiences that foster relationships with loyal customers.
3 weeks, 3 hours per week
Dr Barbara Czyzewska
Dean and Head of Luxury Brand Strategy Specialization
Glion Institute of Higher Education
Georgette Davey
Managing Director
Glion Institute of Higher Education
Transcript
Learning outcomes
- Explain the development of the luxury industry through time.
- Explore the relationship between luxury brands and their loyal customers in creating luxury experiences.
- Investigate future market offers that strengthen customer relationships.
Syllabus
- Origins and definitions of luxury
- Cultural perspectives of luxury
- The value of luxury
- The luxury customer experience, including co-creation, personalization, and best practices
- The changing face of the luxury customer experience
- Using data in the luxury industry
Issued on 13th February 2023
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.