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Africa to the World: Analysing the Global Appeal for African Luxury Fashion

Learn how increasing demand for sustainable luxury fashion is dominating the industry and driving demand for African fashion.

505 enrolled on this course

Three men posing in front of a concrete wall wearing blue and white garments and wooden masks.
  • Duration

    4 weeks
  • Weekly study

    3 hours

Analyse the global appeal for African luxury fashion

Global interest in luxury goods is rising, with a notable return to artisanship and story-telling.

With a long history of creating goods that focus on traditions of great craftspeople, the opportunities are boundless for African creatives to find success beyond the mass, fast-fashion consumption model.

On this four week course, you’ll examine the vast African continent’s growth and increasing global appeal. You’ll also explore the opportunities and challenges for the future of African luxury fashion brands to market themselves and scale to a global audience.

Investigate consumer psychology

Reflecting on the impact technology has had on access to luxury and its narrative, you will learn how politics, both local and global, impact consumer psychology.

You’ll explore how the decision-making process behind luxury shoppers is motivated by a number of factors and how this has impacted African brands’ global appeal.

Explore the relationship between African cultures and luxury.

After investigating the role culture plays in the meaning and purpose of luxury, you’ll explore how luxury is embedded in African cultures and what this means for brands.

An introduction to some of the most dynamic and emerging luxury fashion brands across the continent will further your understanding of why Africa means business.

Learn from fashion industry experts

Guided by The Hopenclass, a global think tank intersecting culture and academia, you’ll explore how cultural shifts and consumer demands for authentic luxury fashion are helping to place African creatives on a worldwide stage.

You’ll also learn from industry expert Moses, founder of Moshions – a successful luxury fashion brand from Rwanda to help you finish the course with a deep understanding of luxury fashion in the Global South.

What topics will you cover?

  • Learn how politics, local and global, impact the consumer psychology of luxury buyers
  • Gain an understanding of the role culture plays in the meaning and purpose of luxury
  • How is luxury embedded in African cultures?
  • Opportunities and challenges for African brands to market themselves and scale

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Develop an understanding of the role of African cultures in the global luxury fashion industry
  • Apply techniques and concepts from Africa in the development, creation and marketing of luxury fashion
  • Explore the history of African fashion from antiquity to contemporary fashion history, focusing on the continent's contributions to global fashion
  • Critique the underreporting of Africa's contribution to the global luxury fashion industry, especially in inspiration, creation and communication

Who is the course for?

This course is designed for anyone with an interest in fashion.

It will be particularly useful if you would like to learn more about current and future fashion consumer trends.

Who will you learn with?

Through innovative design and meticulous craftsmanship, Moshions is Moses' canvas to reinterpret continental heritage and celebrate Africa's vibrant narratives with the world. Polimoda M.A Grad 2021

Fiona Uwamahoro is a Ph.D. student at the London College of Fashion researching Fashion Entrepreneurship in Africa. She holds an MSc in Innovation, Creativity & Entrepreneurship and a BA in Sociology.

Trevin is the Chairman of the Luxury Marketing Council of Atlanta & Assistant Director of International Business Development for the Japanese government. He graduated from Morehouse and Georgia Tech.

Nuraan Petersen is an Associate lecturer and MA Fashion Futures researcher at London College of Fashion. She has a PGCert Teaching in Higher Education & is an active contributor to fashion discourse.

Who developed the course?

The Hopenclass

The Hopenclass is a cultural and creative space to (un)learn. Our global think tank stands at the intersection of Culture and Academia. We explore interdisciplinary subjects from entertainment, to business, sustainability and art, and how these influence humanity. The Hopenclass values emotional intelligence and soft skills over IQ, and the real world agrees with us.


Moshions bridges the past with the future to unleash the creative potential of the present. Established in 2015 by Moses Turahirwa, Moshions reimagines the eclectic visual heritage of Africa.

  • Location

    Kigali, Rwanda

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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