Skip to 0 minutes and 10 seconds Behaviour. Life, society and the future of our species on this planet depends on human behaviour. Some behaviours improve life, society, and our environment. For example, eating healthily, washing our hands, and buying local in-season foods. Other behaviours are damaging, for example, smoking, littering plastic waste, and driving cars that pollute.
Skip to 0 minutes and 39 seconds My name is Susan Michie. I’m Director of the Centre for Behaviour Change at University College London, known as UCL. UCL has a long tradition of applying science to the big problems facing the world, including health inequalities, pandemics, and the climate emergency. Behaviours don’t occur in a vacuum but are influenced by other behaviours, a system of behaviours. So we can think about whose behaviours might need to change. It is often difficult to change behaviours and to sustain that change. But there is a science of behaviour change that can point the way as to how to do this most successfully. This course is relevant to everyone’s behaviour.
Skip to 1 minute and 26 seconds You’ll have practical examples from the real world so that you can link up the principles of behaviour change with the practice. We will introduce you to frameworks and tools to help you think about behaviour and to design interventions and policies to enable people to change their behaviour. Throughout the course, you will have plenty of opportunity to test out your understanding of the key concepts, discuss how they apply to your areas of interest, and reach out for help and support from both your peers and the experts. And you’ll even get the chance to talk to academics in a live session at the end of the course.
Skip to 2 minutes and 9 seconds If you’re interested in the science that underpins strategies to enable behaviour change, then this is the course for you.