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Welcome to the course

An introduction to the course on behavioural change
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Welcome to the course Behaviour Change Interventions Introductory Principles and Practise. The behaviour change wheel framework provides a process for designing or refining behaviour change interventions and policies. Its purpose is to promote a systematic and comprehensive analysis of behaviour in its context to guide change. It can be used to identify the interventions and policies likely to be effective in changing behaviour. The behaviour change wheel enables people from a wide range of backgrounds to engage with and apply behavioural science in their work. It can be used for a range of purposes. As well as designing and refining interventions, it can be used to combine existing evidence and to evaluate interventions.
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This introductory course will focus on intervention design and outline a step by step process. This process could be used to enable change in any domain. In this course, we will use mainly health and sustainability examples to illustrate the process. This course aims to make learning fun and provides easy to digest chunks of information. It also includes activities for you to have a go at applying your knowledge and checking your understanding. For more information on the development of the behaviour change wheel framework, please refer to our user friendly guide from the national government which is open access and provides a concise overview of the process.
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For more depth and a wider range of case studies please consult the book, The Behaviour Change
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Wheel: A Guide to Designing Interventions, written by myself and my colleagues Dr. Lou Atkins and Professor Robert West.

Welcome! Over the next four weeks you will be introduced to the Behaviour Change Wheel framework, a process for designing or refining behaviour change interventions or policies. This course aims to make learning accessible, fun and provides short and informative articles and videos along with activities to apply your knowledge and check your understanding.

If you are interested in finding out more refer to:

User friendly guides for local and national government which are open access and provide a concise overview of the process.

For more depth and a wider range of case studies you can refer to:

Michie S, Atkins L, and West R The Behaviour Change Wheel: A Guide to Developing Interventions. London: Silverback Publishing.

In weeks 2 and 3 you will participate in short peer review exercises where you are given tasks which will be reviewed by your fellow learners. Full details are given on the relevant steps.

In week 4 of the course you will be invited to participate in a live Zoom event. Attendance is not compulsory, but you may find this useful in helping you to link what you have learnt to your own context and ask any final questions. Full joining details are given on the relevant step.

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Behaviour Change Interventions: Introductory Principles and Practice

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