• The University of Kent logo

Business Planning to Grow Successful Companies

Explore the world of business, analyse business environments, and learn how to successfully expand into foreign markets.

  • Duration

    4 weeks
  • Weekly study

    5 hours
  • 100% online

    How it works
  • Included in an ExpertTrack

    Course 1 of 3
  • Get full ExpertTrack access

    $39/monthFind out more

Develop and launch a successful business from idea to expansion.

From initial idea and business strategy to funding and international expansion, this course will take you through all the steps to launching and developing a successful business.

Plan and strategise to build a successful business

On this course, you’ll look at the key elements of effective business planning and how to develop a business strategy. You’ll also be introduced to important financial concepts and the different ways that businesses are financed.

By evaluating case studies of successful businesses and entrepreneurs, you’ll be able to develop your own business ideas, create plans and strategies to support them, and start to think about your funding options.

Discover the tools to conduct effective industry analysis

An important step in assessing the feasibility of a business idea is understanding the business environment and competitors. There are many different tools that you can use to put together a market analysis.

On this course, you’ll explore the key elements of three important tools: SWOT analysis, PESTLE analysis, and Porter’s five forces analysis. You’ll then look at applying different models for situation audits to help build a picture of the business environment.

Evaluate the different methods for international expansion

There are a number of modes for expanding a business into foreign markets and each has its merits and drawbacks. Explore these different methods with a combination of case studies from real businesses and supplemental materials to help understand the different approaches to international expansion.

Once you’ve learned the different methods, you can then apply them to your own business idea and discuss the suitability of each one.

What topics will you cover?

  • Business planning. What makes a good business idea and how can you develop the idea?
  • Competitive audits. How can you better understand the environment of an organisation?
  • Business financial planning. What type of business are you and how do you analyse and plan your finances?
  • International expansion. What are the different strategies for entering foreign markets?

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

Download a PDF

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Evaluate the characteristics of successful businesses
  • Develop your own business ideas through building an understanding of different industries
  • Compare sources of finance to assess their suitability for different situations
  • Discuss the suitability of the different methods of international expansion for your own business idea

Who is the course for?

This course is designed for anyone looking to understand effective business planning, specifically in relation to international growth strategies.

This may also be of extra interest to anyone studying business at degree level or business at level 3.

Who will you learn with?

I am a Tutor in Business Management at the University of Kent, and have been working within higher education for almost 20 years. I also work as a consultant and run my own consulting boutique.

Who developed the course?

The University of Kent

The University of Kent, the UK’s European university, is one of the country’s most dynamic universities. Established in 1965, it now has 19,850 students studying at its various campuses.

About this ExpertTrack

Learn how to successfully develop and grow an international business, from planning and marketing to international expansion.

Start learning today - free 2-day trial

After your free trial you can:

  • Pay $39 per month to keep learning online
  • Have complete control over your subscription; you can cancel any time
  • Work at your own pace and set your own deadlines at every stage
  • Only pay while you’re learning; the subscription will cancel automatically when you finish
  • Complete online assessments to test your knowledge and prove your skills
  • Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
  • Keep access to the content of courses you complete even after your subscription ends

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

Do you know someone who'd love this course? Tell them about it...