• University of Leeds
  • Click Start Logo
  • Institute of Coding logo

Create a Social Media Marketing Campaign

Learn to plan and launch a successful social media marketing campaign with the Institute of Coding and the University of Leeds.

4.3 (6 reviews)

3,884 enrolled on this course

Create a Social Media Marketing Campaign

4.3 (6 reviews)

3,884 enrolled on this course

  • 2 weeks

  • 3 hours per week

  • Digital certificate when eligible

  • Open level

Find out more about how to join this course

  • Duration

    2 weeks

  • Weekly study

    3 hours

  • Languages

    English, Italiano, Español, Français, PortuguêsEnglish, Italiano

  • 100% online

    How it works

  • Unlimited subscription

    $244.99 for a whole yearLearn more
Overview
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Discover the key features and platforms for a successful social media campaign

The impact of social media on business, society, entertainment, and politics is undeniable. Harnessing its power will help you meet your business goals.

This is why organisations of all sizes and industries have brought social media to the heart of their marketing, communication, and customer support. The challenge is knowing how to create effective two-way communication between your organisation and your audience.

On this two-week course, you’ll discover how to create and measure the success of a social media marketing campaign. You’ll explore how companies use digital marketing, and learn what goes into planning and running a successful campaign.

Learn how to create an effective social media strategy

You’ll discover the components that make up a social media campaign and how to effectively target each one.

You’ll learn how to identify your target audience through the use of personas. Next, you’ll identify the strengths and drawbacks of different social media platforms to decide where your target audience is more likely to hear your message.

Learn to leverage paid and organic social media in a single campaign

Exploring the difference between paid and organic social media marketing, you’ll examine the best route for you before producing a strategy and sample content for your own campaign.

You’ll learn the appropriate metrics to measure a campaign’s effectiveness to understand what it takes to succeed.

Improve your marketing skills alongside industry experts

Learning alongside experts, you’ll understand not only how to be present on social media, but how to make a difference. This course will teach you how to connect with your audience in meaningful ways, learning how to bring social media into the heart of your marketing, communication, and customer support.

Download video: standard or HD

Skip to 0 minutes and 7 seconds There are more than 2 billion ads on Facebook. How many of those do you actually remember? As social-media audiences continue to grow, it’s not enough for businesses to be present. They need to make a difference. In a world of tweets, likes, and shares, how can businesses connect with an audience already overloaded with messages? This course will help you find out how. Discover how to create and measure the success of a social-media marketing campaign. Explore how to create effective two-way communication between you and your audience, and learn how to bring social media into the heart of your marketing, communication, and customer support.

Skip to 0 minutes and 48 seconds Create a Social Media Marketing Campaign is part of our suite of professional and digital skills courses from the University of Leeds and the Institute of Coding covering topics from coding to understanding data, all available for free to help you build your career today. Whether you are new to the world of work or forging a new career for yourself, we look forward to sharing your journey into the fast-moving digital space. Join us online.

Syllabus

  • Week 1

    Understanding social media strategy

    • Welcome

      Welcome to the course, overview of course content and activities and introduction to core case studies.

    • Social media strategy

      What is strategy and how does it help with professional social media activity? In this activity, you will explore social media strategy, planning campaigns and setting goals.

    • Targeting and engaging with audiences

      In these steps, you’ll see how defining and targeting a specific audience is a key part of any social media campaign.

    • Reaching your audience

      In this activity, you will see how identifying the audience is key, but finding and getting your messages seen by them can be a challenge. The following steps will explore ways to reach audiences on social media.

    • Summary

      These steps bring Week 1 of the course to a close and look ahead to the topics to be discussed in Week 2.

  • Week 2

    Best practice in social media marketing

    • Welcome to Week 2

      Week 2 will help learners identify methods to measure the success of their social media campaigns, through the use of metrics and planning effective timelines for posts and audience engagement.

    • Social media campaign metrics

      In this activity, you’ll look at the importance of social media metrics and analytics for understanding how a campaign is performing. You’ll also explore goal setting and making sure metrics are relevant to the goal.

    • Social media campaign planning

      This activity offers guidance and best practice for social media scheduling and planning. You’ll explore how to create an effective schedule which responds to wider world events as well as meeting your campaign objectives.

    • Content for a social media campaign

      In this activity, you’ll explore how to create a content funnel that meets your campaign’s objectives. You’ll also consider some best practice tips for creating social media content.

    • Summary

      In this final activity, we summarise what you’ve learned during the course. You’ll also receive guidance on the next steps for your learning journey, and how to share this with your colleagues, employers and family.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Describe a social media strategy and its components
  • Identify a target audience and how to reach them
  • Describe the difference between paid and organic reach
  • Evaluate appropriate metrics for a successful campaign
  • Explain the role of timelines in a social media marketing campaign
  • Produce a strategy and sample content for a social media marketing campaign

Who is the course for?

This course is designed for anyone interested in increasing their digital skills in social media marketing.

It will be particularly useful if you work in marketing and you want to build confidence in using digital technology in the workplace.

Who will you learn with?

Meg Pickard

Digital content/community/ transformation consultant, facilitator and trainer with 26+ years of industry experience.
Also passionate about neurodiversity and ethical business.
Drinks a lot of tea.

Who developed the course?

University of Leeds

As one of the UK’s largest research-based universities, the University of Leeds is a member of the prestigious Russell Group and a centre of excellence for teaching.

Click Start

This course is part of Click Start, a nationwide training programme developed by the Institute of Coding (IoC) , a national collaboration of universities, employers and charities and funded by Nominet – the public benefit company and guardians of the .UK namespace.

Institute of Coding

The Institute of Coding (IoC) is a national collaboration of employers, universities, and charities, on a mission to provide people from all walks of life with access to digital learning and career opportunities.

Endorsers and supporters

funded by

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Ways to learn

Choose the best way to learn for you!

Best Value - learn more, save more!

Subscribe & save

$244.99 for a whole year

Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Digital certificate when you're eligible

Cancel for free anytime

Buy this course

$54/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Printed and digital certificate when you’re eligible
Continue & Upgrade

Start learning today

Free

Try this course - with limits

  • Limited to 2 weeks

Find out more about certificates, Unlimited or buying a course (Upgrades)

Sale price available until 2 November 2026 at 23:59 (UTC). T&Cs apply.

Find out more about certificates, Unlimited or buying a course (Upgrades)

Sale price available until 2 November 2026 at 23:59 (UTC). T&Cs apply.

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  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
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Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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