Online course

Demystifying Entrepreneurship: How to Think like an Entrepreneur

Challenge the stereotypes around entrepreneurship. Gain new problem-solving skills and an enterprising perspective.

Demystifying Entrepreneurship: How to Think like an Entrepreneur

This course is one of the building blocks that leads to a degree in Entrepreneurship.

Learn to be more entrepreneurial by finding out how entrepreneurs think and work

While entrepreneurship is closely linked with the start-up process, risk and venture creation, this course will widen your perspective on entrepreneurship. You will explore how an enterprising skillset and mindset can be applied to a wide range of contexts and problems. You will investigate some of the myths and popular misconceptions about entrepreneurs, and the ways in which society and culture impacts on entrepreneurship.

This course aims to help you understand how you can channel your own entrepreneurial potential to create change in your organisation, society or life.

What topics will you cover?

  • What does being an entrepreneur mean?
  • From where does our understanding of entrepreneurship originate?
  • What different types of entrepreneur and entrepreneurship are there?
  • What does success in entrepreneurship look like?
  • What type of entrepreneur am I?

When would you like to start?

What will you achieve?

By the end of the course, you'll be able to...

  • Investigate the differences between a wide range of entrepreneurial types
  • Explore the range of roles and functions of the entrepreneur
  • Identify a range of entrepreneurial characteristics
  • Explore your own entrepreneurial mindset and characteristics
  • Reflect upon what type of entrepreneur you are or would like to be

Who is the course for?

You might be curious to know how the skillset and the mindset of the entrepreneur has evolved and is evolving still. The course will appeal to people who may not identify with the characteristics and behaviours of the entrepreneur, but want to open their mind to a wide range of entrepreneurial archetypes and consider how individual values, needs and expectations impact on the type of entrepreneur they are or might be. No previous experience is necessary.

Who will you learn with?

Joan Lockyer

I am the Deputy Director of the International Centre for Transformational Entrepreneurship at Coventry University. I have been an enterprise educator for over 15 years and worked in industry.

Gideon Maas

Prof Maas is the Director of the International Centre for Transformational Entrepreneurship at Coventry University. Has broad international business and academic experiences in various countries.

Matt Mount

Dr Matt Mount (Ph.D) is Assistant Professor of Strategy and Innovation at Deakin Business School. He is an expert in the area of strategy and innovation processes.

Steve Jaynes

Steve has over 20 years experience in research, teaching and consulting in the fields of business strategy, leadership, organisational culture, innovation and change management.

Who developed the course?

Coventry secured a gold rating in the UK government’s 2017 Teaching Excellence Framework (TEF) and is the country’s top modern university in the Guardian University Guide 2018.

Deakin University is one of Australia’s largest universities with more than 58,000 students studying online and on-campus.

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Join this course


  • Access to this course for 4 weeks
  • Includes any articles, videos, peer reviews and quizzes


  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Tests to validate your learning
  • Certificate of Achievement to prove your success when you're eligible
  • Download and print your Certificate of Achievement anytime