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Online course

Digital Skills: Digital Marketing

Learn about some of the different digital marketing strategies and techniques that are available for businesses to use.

Learn to use digital marketing to grow your career or business

Digital marketing can be a crucial tool to grow a business. On this course you will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay per click advertising, search engine optimisation and email marketing. Finally, we will discuss the importance of balancing and integrating different digital marketing strategies and how companies target customers.

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Skip to 0 minutes and 10 secondsHi, my name is Khush, and I work in Innovation. Welcome to the Digital marketing module. This module consists of six lessons.

Skip to 0 minutes and 18 secondsThese are: an Introduction to digital marketing, Banner advertising, Pay-per-click, Search engine optimisation, Email marketing, and Integrated digital marketing. By the end of this module, you'll have hopefully learnt three things.

Skip to 0 minutes and 32 secondsFirst one is: what is digital marketing and why it's important for businesses. Number two, the different marketing strategies that are available. And lastly, the importance of balancing and integrating the different marketing strategies. The module is assessed by two means. Firstly, at the end of each lesson, there's a multiple choice quiz containing five questions on the videos. This is for you to check what you've learned. Secondly, at the end of the module, there's a task for you to complete and upload to the site. The task gives you the opportunity to go beyond what you've learned from videos and learn even more about digital marketing. We really hope you enjoy the course.

What topics will you cover?

Week 1 - How to use digital marketing

  • Introduction to digital marketing

  • Display and pay-per-click advertising

Week 2 - Digital marketing techniques

  • Search engine optimisation
  • Email marketing
  • How to integrate these techniques

When would you like to start?

  • Available now

What will you achieve?

By the end of the course, you'll be able to...

  • Describe what digital marketing is
  • Explain why digital marketing is important for businesses
  • Describe the different types of digital marketing including; display advertisements, pay per click, search engine optimisation, and email marketing
  • Explain how the different digital marketing methods can deliver value to businesses
  • Identify the key features that should be included in a digital marketing strategy
  • Describe how businesses can use data to target customers in their digital marketing campaign
  • Explain the benefit and importance of integrating different digital marketing techniques

Who is the course for?

This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

Who will you learn with?

Conor M

Conor joined Accenture over 10 years ago & leads Accenture’s Analytics practice across Europe for the Products group, which spans a wide range of industries including retail and consumer goods.

Who developed the course?

Accenture Digital Skills is a free, interactive series of courses which help and prepare people to build the digital skills necessary to gain a job or start a business.

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What's included?

Accenture are offering everyone who joins this course a free digital upgrade, so that you can experience the full benefits of studying online for free. This means that you get:

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Tests to validate your learning
  • A PDF Certificate of Achievement to prove your success when you’re eligible
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