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Online course

Digital Transformation of Businesses and Services

Explore the impact of digital transformation on businesses and services and find out how to implement it in your own organisation.

Free:

  • Access to the course for its duration + 14 days, regardless of when you join (this includes access to articles, videos, peer review steps, quizzes)
  • No access to course tests
  • No certificate

Upgraded:

  • Unlimited access to the course, for as long as it exists on FutureLearn (this includes access to articles, videos, peer review steps, quizzes)
  • Access to course tests
  • A Certificate of Achievement when you complete the course

Find out more

Digital Transformation of Businesses and Services

Why join the course?

Technology is changing every aspect of how businesses and services, whether public or private, operate – a process known as digital transformation.

On this free online course, you will explore the impact of digital transformation and the issues arising from it, and learn how to implement digital transformation in your organisation, especially where to begin.

Implement digital transformation in your organisation

By the end of the course, you will:

  • understand the tools and methods that you can use to initiate digital transformation, beyond the purely technical aspects;
  • have an idea of the new jobs, roles and responsibilities created by the digital transformation of services and businesses;
  • develop a digital strategy and business model for your digitised service offering;
  • understand the evolution of marketing in the digital age;
  • know how to industrialise services, by integrating digital and human aspects;
  • and understand the good and bad sides of digital transformation, remaining critical and conscious of the balance between humans and technology.

Learn with digital transformation experts and case studies

The course has been developed by Grenoble Ecole de Management – one of the best French and European business schools. You will learn with a range of educators with experience of the digital transformation of businesses and services, and follow a realistic case study documenting digital transformation in the world of retailing.

Ce cours est également disponible en français, ouverture le lundi 21 novembre 2016. Pour plus d’informations et s’inscrire, cliquer là.

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Skip to 0 minutes and 8 secondsA company's digital transformation. Everyone's talking about it, but how do you actually do it? How do you adapt this transformation to impact a company's culture and organization? It's a vast subject.

Skip to 0 minutes and 25 secondsIs it really a digital transformation or is it simply a digital reality? What parts of a business are affected by the digital transformation? How do you implement this transformation? What new jobs and skills are required? How can you make the link between heavy, slow-changing IT departments that generally aren't client-oriented, and the digital services which are required for employees, partners, clients and suppliers? Are you ready for the customer to be your focal point? Can you provide the right service at the right place and time as well as for the right usage with real added-value? Is a digital transformation only a technical challenge tied to IT services such as the cloud, big data, analytics and connected objects?

Skip to 1 minute and 10 secondsOr is it a deeper change tied to our needs and uses? Do you have to set up new relationships with clients and suppliers? You will discover that these new relationships provide the framework to design a service offer.

Skip to 1 minute and 22 secondsLet's take a simple example: A company wants to use big data. Everyone's talking about it. Big data is the new Holy Grail of digital technology. But what added-value can it really offer? How will your clients benefit from it? How much will it cost? What new and useful services will it enable? As you can see, services are at the heart of the digital transformation. It's essential to understand their usefulness, design, marketing, mass-distribution and continuous improvement. are all become essential expertise today.

Skip to 1 minute and 54 seconds If you believe that the new markets created by the digital transformation are an essential part of our economy, if you believe that you can no longer avoid these new markets to improve company growth, then this MOOC is perfect for you. The goal of this MOOC is very simple. Thanks to four weeks of learning, you will understand the impact and stakes of a digital transformation. You will understand how to implement it and in particular, you will understand where to start. This MOOC is aimed at people who wish to improve the efficiency of their company's first steps towards a digital transformation.

Skip to 2 minutes and 23 seconds Thanks to articles, videos, quizzes, exercises, a case study and most importantly, the opportunity to discuss and exchange on these topics, this MOOC will help you see that a digital transformation can be easily understood thanks to simple tools and methods. Join us and see you soon!

What topics will you cover?

Following this course learners will:

  • have an overview of the tools and methods that, beyond the purely technical aspects, initiate a digital transformation around your service offering
  • get an idea of new jobs, roles and responsibilities induced by the digital transformation of services and businesses
  • develop a digital strategy and business models for your digitized service offering
  • understand the evolution of Marketing impacted by the digital
  • know how to industrialize services by integrating digital and human aspects
  • understand the good and bad sides of the digital transformation remaining critical and conscious of human and technical balance

When would you like to start?

  • Date to be announced

What will you achieve?

By the end of the course, you'll be able to...

  • Explore tools and methods that, beyond the purely technical aspects, initiate a digital transformation around your service offering
  • Investigate new jobs, roles and responsibilities induced by the digital transformation of services and businesses
  • Develop a digital strategy and business models for your digitized service offering
  • Experiment the evolution of Marketing impacted by the digital
  • Assess how to industrialize services by integrating digital and human aspects
  • Debate the good and bad sides of the digital transformation remaining critical and conscious of human and technical balance

Who is the course for?

This course is designed for the employees of services or industrial companies, who are aiming to digitise their services, and want to understand the impact of this transformation on their organisation and culture.

Who will you learn with?

Marc PRUNIER

Professeur à Grenoble Ecole de Management et responsable pédagogique de programmes en « Culture et Ingénierie des service ». Consultant en management des systèmes d’information et système de services.

Who developed the course?

For the past 30 years, Grenoble Ecole de Management (GEM) has established itself in France and abroad as a leading business school through expertise in technology, innovation and entrepreneurship.

Hardis Group is both an IT service provider and a software publisher, assisting customers in the transformation of their business model, their supply chain and their information systems.

Supporters

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Buy a personalised, digital and printed certificate and transcript

You can buy a Certificate of Achievement for this course — a personalised certificate and transcript in both digital and printed formats, to prove what you’ve learnt. A Statement of Participation is also available for this course.

Certificate of Achievement + transcript £49.00

Statement of Participation £34.00

Estimate prices in preferred currency

Charges to your account will be made in GBP. Prices in local currency are provided as a convenience and are only an estimate based on current exchange rates.