Skip to 0 minutes and 0 seconds ALEX JOHNSTON: Hello I’m Professor Alex Johnston, the lead educator on the Food Choice and Behaviour course on FutureLearn. I’m a nutrition researcher at the Rowett Institute part of the University of Aberdeen. So in this four-week course, we look at why we choose the foods that we eat and how the choices that we make impact on, not only our health, but the environment and the economy. We will explore the role of the food sector in this relationship between diet and health. We will identify key factors which influence food choice and eating Behaviour, and of course, investigate the psychology behind our behaviours.
Skip to 0 minutes and 44 seconds By the end of the course, you should have an appreciation of how this theory can be applied to alter consumer Behaviour, and reflect on how as a society, we can move towards eating more healthily and sustainably. Additionally, we aim to help you to develop your evidence-based skills to be able to evaluate a wide range of research. Now, this course is open to all, but may be particularly appealing to those in the food sector seeking to improve their knowledge on consumer behaviours. We have input from experts in the field, both here at our institute and beyond, to hear about the latest research and views from the food industry through videos, podcasts, and case studies.
Skip to 1 minute and 36 seconds The course is delivered completely online so that you can progress at your own pace. But we do have lots of discussions where participants can share their views, and support each other along the way. So I very much look forward to welcome you to join us on this course.