• Sentinel-9
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Fundamentals of Business Strategy

Learn how to create an effective business strategy to achieve company objectives, a competitive advantage, and profitability.

a group of people having business meeting in a conference room

Use strategic management theory to achieve organisational goals

Strategy helps define a business. It ensures that everyone in the organisation works toward the same goal, and that each employee knows their shared responsibility in achieving company objectives.

On this four-week course, you’ll discover how you can use strategic management theory to help organisations achieve long-term goals.

With this knowledge, you’ll understand the importance of creating a strategy that gives you a sustainable competitive advantage in an increasingly dynamic, global, and interconnected world.

Hone your skills in strategic thinking

You’ll be introduced to the fundamentals of strategic thinking to develop critical skills to use in creating your business strategy.

Delving into the definition of strategy, you’ll learn the importance of setting a vision, mission, and goals for an organisation. With this knowledge, you’ll explore how you can align strategic objectives to benefit all stakeholders.

Develop your strategic management plan

You’ll explore different strategic management approaches that can be used in a diverse range of business contexts. You’ll also critically evaluate the commercial, social, environmental, and ethical factors impacting strategy in modern business.

This understanding will help you develop, implement, and evaluate strategies to increase business profitability.

Create your business strategy alongside industry experts

By the end of the course, you’ll have the skills and knowledge to develop strategic initiatives with expansion and strategic alliances in mind.

Learning from the industry specialists at Sentinel|9, you’ll understand how to create a focused and competitive strategy to help achieve your organisational goals.

Syllabus

  • Week 1

    Strategy defined

    • Course welcome

      Welcome to Fundamentals of Business Strategy. Let's get started!

    • Strategy defined part 1

      Welcome to part 1 of strategy defined.

    • Strategy defined part 2

      Welcome to part 2 of strategy defined.

    • End of Week 1 wrap up

      A review of what's been covered and looking forward to next week.

  • Week 2

    Strategic management approaches

    • Weekly welcome

      Find out what's happening this week.

    • Strategic management approaches part 1

      Welcome to part 1 of strategic management approaches.

    • Strategic management approaches part 2

      Welcome to part 2 of strategic management approaches.

    • Strategic management approaches part 3

      Welcome to part 3 of strategic management approaches.

    • End of Week 2 wrap up

      A review of what's been covered and looking forward to next week

  • Week 3

    Corporate planning

    • Weekly welcome

      Find out what's happening this week.

    • Corporate planning part 1

      Welcome to part 1 of corporate planning.

    • Corporate planning part 2

      Welcome to part 2 of corporate planning.

    • Corporate planning part 3

      Welcome to part 3 of corporate planning.

    • End of Week 3 wrap up

      A review of what's been covered and looking forward to next week

  • Week 4

    Business strategy

    • Weekly welcome

      Find out what's happening this week.

    • Building your firm's business strategy part 1

      Welcome to part 1 of building your firm's business strategy.

    • Building your firm's business strategy part 2

      Welcome to part 2 of building your firm's business strategy.

    • Building strategy for the future part 1

      Welcome to part 1 of building strategy for the future.

    • Building strategy for the future part 2

      Welcome to part 2 of building strategy for the future.

    • End of course wrap up

      It's the end of the course. Look back at what you've covered and consider what to do next.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Evaluate the strategic management theories, concepts and strategy within an organisation.
  • Identify and plan for achievement of long-term company objectives, competitive advantage and business profitability.
  • Apply strategy to the firm's business model.
  • Explore the idealogy of strategy.
  • Classify and utilise prescriptive strategy and emergent strategy.
  • Identify strategic thinking and design-led thinking.
  • Engage with decision making models.
  • Discuss strategic frameworks and models.
  • Identify dominant themes in strategy and strategic management.
  • Assess a company's external environment, and the relevant components of a company's external environment.
  • Apply the five forces framework and critical success factors.
  • Practice strategic group analysis.
  • Evaluate a company's resources, capabilities and competitiveness.
  • Investigate a company's position and current strategy.
  • Assess resources and capabilities.
  • Apply the value chain and customer value proposition.
  • Practice competitive strength assessments.
  • Develop an organisation capable of good.
  • Develop and execute strategy.
  • Describe the five generic competitive strategies.
  • Produce appropriate corporate strategy, which considers diversification.
  • Assess business unit competitive strength using portfolio analysis.
  • Develop and apply functional level strategy.
  • Discuss globalising your strategy.
  • Modify by advancing new retail and prepare for the future.

Who is the course for?

This course is designed for business professionals, new and aspiring line managers, or companies that want to provide employees with strategic thinking skills.

Who developed the course?

Sentinel|9

Sentinel|9 is an education content provider. They provide university-level content independently to offer a different pace of learning for individuals and institutions. They have a dynamic content library and Learning Management System (LMS) which is suitable for online, blended and face-to-face delivery.

FutureLearn

FutureLearn is owned by Global University Systems and has been providing online courses for learners around the world over the last ten years.

What's included?

This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Tests to validate your learning
  • Certificate of Achievement to prove your success when you're eligible
  • Download and print your Certificate of Achievement anytime

Still want to know more? Check out our FAQs

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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Get a taste of this course

Find out what this course is like by previewing some of the course steps before you join:

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