Skip main navigation

Building your business strategy for the firm

With many directions, strategic options, and ideas in front of a firm, how to best succeed when rationalising the findings of analysis complex.

This module will focus on building business level strategy. With many directions, strategic options, and ideas in front of a firm, how to best succeed when rationalising the findings of analysis is a complex challenge.

Designing and implementing strategy are considered one of the most challenging parts of the strategy formulation process. A brilliantly conceived strategy can fail for misinterpretation of the marketplace, over or under-emphasising findings, inabilities to find agreement, staff resistance, poor communication, and lack of execution.

This strategy must also align with the direction the firm identifies with the vision, mission, and overarching corporate values. Core to successful planning is building a strategy execution framework that supports a direction for strategic business units to embrace a strategy for implementation.

This article is from the free online

Fundamentals of Business Strategy

Created by
FutureLearn - Learning For Life

Reach your personal and professional goals

Unlock access to hundreds of expert online courses and degrees from top universities and educators to gain accredited qualifications and professional CV-building certificates.

Join over 18 million learners to launch, switch or build upon your career, all at your own pace, across a wide range of topic areas.

Start Learning now