Building your business strategy for the firm

This module will focus on building business level strategy. With many directions, strategic options, and ideas in front of a firm, how to best succeed when rationalising the findings of analysis is a complex challenge.

Designing and implementing strategy are considered one of the most challenging parts of the strategy formulation process. A brilliantly conceived strategy can fail for misinterpretation of the marketplace, over or under-emphasising findings, inabilities to find agreement, staff resistance, poor communication, and lack of execution.

This strategy must also align with the direction the firm identifies with the vision, mission, and overarching corporate values. Core to successful planning is building a strategy execution framework that supports a direction for strategic business units to embrace a strategy for implementation.