Skip to 0 minutes and 7 secondsTo be successful in fundraising, I think organisations need to adapt to a changing landscape. Traditional sources of funding are declining. Everyone agrees about that. And organisations, therefore, need to diversify their income sources. In order to survive and indeed thrive in this new funding climate, organisations will have to take risks, be innovative, and learn from others' experiences. The course exists to help organisations to develop their leadership styles, to explore new business models, to think about how to diversify their income streams, and to be inspired by examples of effective leadership and business models elsewhere. So entrepreneurship is important in the arts because most arts organisations aren't just charities, and they're certainly not just businesses.
Skip to 0 minutes and 55 secondsThey need to increasingly think in different ways, and do things differently from other organisations and from commercial entities. So what we encourage in this course is for learners to be inspired by entrepreneurial thinking, to take risks, to develop innovative business models that futureproof their organisations. We're going to develop leadership skills in how to create and share a vision for an effective organisation. We're also going to look at how leaders can empower everybody within the organisation. For example, by adapting their leadership style so that everyone across an organisation can take an effective role in developing fundraising activity. I think learners might be surprised and inspired by how to deal with change, how vision and mission is related to organisational values.
Skip to 1 minute and 46 secondsThis course is designed for a whole range of learners. You may be a leader working in a national organisation. You may be a fundraiser working in a small organisation. You may be a board member trying to get more actively involved in supporting fundraising activity. All of you will find something useful in this course. This course was funded by Arts Council England, as part of a consortium, managed by Cause 4, the University of Leeds, and Arts Marketing Association. The course is going to be open to learners from around the globe. And of course, there will be lots of examples given from lecturers, from practitioners, from case studies.
Skip to 2 minutes and 23 secondsWhat we're really hoping is that learners will share their examples from diverse organisations and contexts all around the world. Sign up now for Effective Fundraising and Leadership in Arts and Culture.