Reimagine your product strategy with the power of ChatGPT and GenAI

In nearly every industry, AI is stealing the spotlight. With more teams turning to GenAI for smarter, faster ways to build and launch products, the question isn’t if you should use it, it’s how.

You’ll discover how to apply GenAI tools across the product life cycle, from exploring new markets and shaping strategy to mapping MVPs and writing user stories.

Whether you’re fine-tuning a vision or sprinting toward launch, you’ll gain practical techniques to supercharge your product workflows.

Learn GenAI’s game-changing role in product management

Start by discovering how Generative AI is transforming the product management landscape.

You’ll learn how to identify opportunities to integrate GenAI across the product lifecycle and gain hands-on experience with prompt engineering techniques.

From crafting product artefacts to generating market research outputs like PESTEL and competitor analyses, you’ll build skills to bring GenAI into your daily workflow.

Apply GenAI to product strategy and agile development

Take your skills further by using GenAI to shape strategic direction and streamline development workflows.

Learn how to generate high-impact artefacts like Product Vision Boards, Business Model Canvases, and Customer Journey Maps to clarify direction and align your team.

Then, step into agile execution by producing features, Sprint Goals, and user stories with GenAI—culminating in a final project that puts everything into practice.

Build future-ready skills with hands-on GenAI training

This course is built for doing. You’ll work directly with GenAI tools, follow guided demos, and use ready-made templates to create product areifacts you can immediately apply in your own workflow.

Explore our ExpertTracks: AI Executive Leadership & AI for Business Strategy & Innovation.

Syllabus

Week 1
Foundations of GenAI in Product Management
- Lesson 1: Introduction to GenAI in Product Management
  Overview of how GenAI tools are transforming product management workflows.
- Lesson 2: Prompt Engineering Fundamentals
  Learn to leverage GENAI Artifact Generation Framework and Prompt Generation Template to generate high-quality artifacts.
- Lesson 3: Use of GenAI in Market Research and Intelligence
  Learn to leverage GenAI for market research including PESTEL analysis, competitor analysis, and Profiling Market Segments.
Week 2
Applying GenAI to Strategy, Development & Agile Workflows
- Lesson 4: Use of GenAI in Product Strategy Definition
  Explore how GenAI supports defining product vision, business models, and customer journey mapping.
- Lesson 5: Use of GenAI in Product Development
  Learn to use GenAI for drafting Sprint Goal, Product Feature, and User stories.
- Lesson 6: Conclusion
  Summarize course learnings and apply GenAI tools to a real-world product scenario.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

Available now
Join - $69

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

Utilize GenAI for market research, including PESTEL analysis and competitor profiling.
Leverage GenAI for product strategy artifacts like Product Vision and Business Model Canvas.
Apply GenAI to product development processes, including Features, MVP, and Roadmaps.
Generate Scrum artifacts using GenAI, such as Sprint Goals and User Stories.

Who is the course for?

This course is designed for anyone curious about how GenAI can support product work—whether you’re just getting started or already shaping strategy.

It’s ideal for product managers, innovators, and cross-functional team members who want to explore practical ways to bring ideas to life faster and smarter with GenAI.

Who will you learn with?

Paul Siegel

Who developed the course?

Starweaver

Starweaver is a next generation platform that engages your workforce as no other. Combining business and technical skills, Starweaver provides real-time skill building that is in line with your business objectives and strategies, and in your associates day to day tasks and jobs.

What's included?

This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.

Unlimited access to this course
Includes any articles, videos, peer reviews and quizzes
Certificate of Achievement to prove your success when you're eligible
Download and print your Certificate of Achievement anytime

Join - $69

Still want to know more? Check out our FAQs

Learning on FutureLearn

Your learning, your rules

Courses are split into weeks, activities, and steps to help you keep track of your learning
Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

Experience the power of social learning, and get inspired by an international network of learners
Share ideas with your peers and course educators on every step of the course
Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

As you work through the course, use notifications and the Progress page to guide your learning
Whenever you’re ready, mark each step as complete, you’re in control
Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn