In nearly every industry, AI is stealing the spotlight. With more teams turning to GenAI for smarter, faster ways to build and launch products, the question isn’t if you should use it—it’s how.

This two-week course shows you exactly that. You’ll discover how to apply GenAI tools across the product life cycle — from exploring new markets and shaping strategy to mapping MVPs and writing user stories.

Whether you’re fine-tuning a vision or sprinting toward launch, you’ll gain practical techniques to supercharge your product workflows.

Learn GenAI’s game-changing role in product management

Start by discovering how Generative AI is transforming the product management landscape.

You’ll learn how to identify opportunities to integrate GenAI across the product lifecycle and gain hands-on experience with prompt engineering techniques.

From crafting product artifacts to generating market research outputs like PESTEL and competitor analyses, you’ll build practical skills to bring GenAI into your daily workflow.

Apply GenAI to product strategy and agile development

Take your skills further by using GenAI to shape strategic direction and streamline development workflows.

Learn how to generate high-impact artifacts like Product Vision Boards, Business Model Canvases, and Customer Journey Maps to clarify direction and align your team.

Then, step into agile execution by producing features, Sprint Goals, and user stories with GenAI—culminating in a final project that puts everything into practice.

Build future-ready skills with hands-on GenAI training

This course is built for doing, not just watching. You’ll work directly with GenAI tools, follow guided demos, and use ready-made templates to create product artifacts you can immediately apply in your own workflow.