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Implementing Your Business Ideas: From Risk Identification to SWOT Analysis

Do you have a new business idea or opportunity? Learn how to assess the viability of your idea to help make it a reality.

Implementing Your Business Ideas: From Risk Identification to SWOT Analysis

  • 2 weeks

  • 5 hours per week

  • Digital certificate when eligible

  • Intermediate level

Find out more about how to join this course

Do you want to launch a business? Have you got an idea for a new startup that you believe has huge potential? This course will help you transform it from idea to fledgling venture.

You’ll have a chance to learn how to critically analyse your potential markets – and evaluate the feasibility of your idea – by gaining insight into a number of business management tools.

Learn how to grow your business

You’ll complete the course with the knowledge of how to successfully launch your business idea, from critical implementation factors to awareness of demand and competition.

The course explores what makes a good business opportunity and considers the differences between exploring and exploiting an opportunity.

You’ll also identify the risks you might face during the implementation process, and plan how you’ll mitigate them.

Finally, you’ll consider who you’ll need in your team to take your opportunity forward.

Use the Business Model Canvas and other strategic management tools

With the Business Model Canvas (BMC), you can quickly and easily define and communicate a business idea or concept. This one-page document will give you a thorough understanding of the fundamental elements of a business or product, allowing you to structure an idea in a coherent way.

You’ll also explore other strategic management tools used by visionaries, game changers and challengers.

Create a business strategy using SWOT analysis

The course will teach you how to carry out thorough research prior to launch. You’ll see how market research, competitor analysis and a SWOT analysis (identify strengths, weaknesses, opportunities, and threats related to business competition or project planning) can be used to help you evaluate your business opportunity or provide feedback on a proposal to a peer.


  • Week 1

    Starting and/or Growing a Business

    • Opportunity identification

      Discuss when an idea becomes an opportunity and identify the characteristics of a good business opportunity.

    • Operationalising the opportunity (implementation)

      Explore the factors that are essential for implementing a business opportunity. You are required to illustrate the factors specific to your business opportunity using the Business Model Canvas.

    • Coming up next

      Review what you have learned in this week and look at what's next.

  • Week 2

    Business Opportunity Implementation

    • Assessing demand

      Assess the feasibility of your business opportunity by applying market research tools and industry and competitor analysis models.

    • Risk identification and management

      Identify some personal risks you may take every day and discuss specific risks you might face during the implementation of your identified business opportunity.

    • Teams and their value in implementing a business opportunity

      Discuss the importance of finding the right mix of skills, experience and attitudes when forming a team during the implementation of a business opportunity.

    • Summary and reflection

      Review what you have learned in this week and in the short course and look at what's next.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Identify the characteristics of a good business opportunity
  • Justify how each component of the business model canvas is related
  • Reflect on the processes involved in operationalising a business opportunity

Who is the course for?

This course is designed for anyone interested in applying entrepreneurship principles to their daily lives.

It will be of particular interest to people in business development, recruitment and business management roles looking to take their career to the next level.

If you want to develop your knowledge further, you may want to take these courses, from the same provider, that share the same overall learning outcomes:

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

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Ways to learn

Choose the best way to learn for you!

Subscribe & save


Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Digital certificate when you're eligible

Cancel for free anytime

Buy this course

$109/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Printed and digital certificate when you’re eligible

Limited access


Sample the course materials

  • Access expires 27 Apr 2024

Find out more about certificates, Unlimited or buying a course (Upgrades)

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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