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Intellectual Property Management in the Food Sector: Safeguarding Your Trademarks in the Global Marketplace

Intellectual property is your company’s lifeblood. Learn what you need to do to safeguard it.

2,837 enrolled on this course

Intellectual Property Management in the Food Sector: Safeguarding Your Trademarks in the Global Marketplace

2,837 enrolled on this course

  • 4 weeks

  • 2 hours per week

  • Accreditation available

  • Digital certificate when eligible

  • Introductory level

Find out more about how to join this course

The CPD Certification Service

This course has been certified by the CPD Certification Service as conforming to continuing professional development principles. Find out more.

Discover how to manage intellectual property in the food industry

Please note this course runs without facilitation

Your company’s Intellectual Property (‘IP’) is one of your greatest assets, providing a powerful competitive advantage in the global marketplace.

On this course, you’ll find out how to manage and safeguard your company’s IP. You’ll learn how to evaluate expected sources of problems, use patents and trademarks, and navigate the world of start-ups and SMEs.

You’ll also be equipped to promote best practices in IP management within your company.

Syllabus

  • Week 1

    Introduction

    • General welcome & course roadmap

      Here you will receive the plan of your IP learning journey, which will help learners to understand the value and importance of IP management and face new challenges in the food sector.

    • Intellectual property vs real property

      This part is going to present learners main differences between the IP and property.

    • Why do governments recognize IP?

      The aim of this part of the course is to show the learners the broader aspects of IP origin and governmental perspective on its importance.

    • Sword and shield (threats and opportunities)

      This part of our course is intended to present learners some chances and “traps” in managing IP. What happens when IP is managed poorly? What happens when you do it right?

    • Summary of Week 1: You are on your way

      Let's discuss why you are here

  • Week 2

    Legal aspects of innovation and IP

    • Introduction to Week 2

      Welcome to the second week of the course where you will learn about the various types of IP and the differences between them.

    • Types of IP

      The part aims to provide learners with basic knowledge on the different types of IP with examples. Let's see what it's all about!

    • Differences between types of IP

      Here, the learners will concentrate on the differences between some of the types of IP.

    • Protector Selector

      The problem – solution model. This part provides a useful tool for IP protection. This will help learners find the best solution to secure their business.

    • IP recognises our business opponents

      The aim of this part is to show learners how IP can help in the process of identifying (potential) competitors.

    • Summary of Week 2: Legal aspects of innovation and IP

      Now that you have finished the second week and have learned about the various types of IP it is time to reflect on your experience.

  • Week 3

    IP management and strategy

    • Introduction to Week 3

      Welcome to the third week of the course. Here you can find out what you will learn about IP management and strategy

    • Relationship between innovation and IP

      This part will explain the link between successful innovation and a strong IP management approach. Basically, the less you protect what you’re doing, the more you have to innovate.

    • Confidentiality agreements and picking partners

      Here, the learners will get necessary knowledge on the contractual aspects of IP protection and selecting potential partners. Let's think about the make-up of your innovation ecosystem?

    • Working with universities

      This part presents to learners the specific nature of relations between firms and universities in the field of IP cooperation.

    • Quiz for week 3. IP Management and Strategy.

      Use this quiz to see how well you have understood the material on IP Management and Strategy.

    • Summary of Week 3: IP Management and strategy

      Now that you have learned about IP management and strategy let's discuss keeping secrets.

  • Week 4

    Case studies

    • Introduction to Week 4

      Welcome to the fourth week of the course where you will learn how to do from the doers.

    • Monsanto and seeds

      This video explains how Monsanto developed its IP strategy over the years and used its patent strategy to gain a dominant position in the market.

    • Nestlé interview on IP strategy

      In this video, Dr. Shüller, Head of Patent Office at Nestlé, will explain the importance of IP strategy at Nestlé and how it has evolved over the years.

    • PepsiCo case study

      Imran Afzal, Senior R&D Manager at PepsiCo talks about innovation and IP protection at PepsiCo International Limited.

    • Maspex case study

      The Maspex perspective on one of the greatest challenges for companies in the food sector - protection against unfair competitors, who attempt to copy products of the other companies product packaging, labels and brands.

    • Start-up case study

      In this video Prof. Christopher Tucci (Professor of Management of Technology at École Polytechnique Fédérale de Lausanne) explains how Mida +, an Italian food start-up attracted foreign capital after their invention was patented.

    • Summary of the course

      Congratulations for finishing the course. Let's review what you have learned and what you can do now.

Who is this accredited by?

The CPD Certification Service
The CPD Certification Service:

The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Identify intellectual property management in relation to food products
  • Explore the value and importance of intellectual property management in the food sector industry, especially if you are engaged in start-ups or SMEs
  • Synthesise the limitations and expected root of problems when intellectual property is poorly managed
  • Reflect on how to make wise decisions about effective intellectual property protection in local and international markets
  • Debate ways to contribute to increasing food sector growth through newly obtained intellectual property management skills
  • Assess how to engage in promoting best practices in protecting intellectual property among food managers and executives, especially those engaged in start-ups and SMEs

Who is the course for?

This course would be of value to professionals in the food and drink industry - particularly those working in (or with) start-ups and SMEs.

The Educators won’t be able to join the discussions themselves or respond to individual comments, but the course encourages a strong learning community. The learning is focused around debate and discussion – supporting other learners, sharing your own experience and knowledge, and listening to new perspectives. We hope that you will enjoy interacting with and learning from each other in this way. Don’t forget to comment, reply to other learners and ‘like’ comments.

Who will you learn with?

I am an attorney - at - law and a PhD student at the Faculty of Management, University of Warsaw, engaged in the EIT Food projects especially referring to the IP issues.

Christopher L. Tucci is Professor of Management of Technology at the Ecole Polytechnique Fédérale de Lausanne (EPFL), where he holds the Chair in Corporate Strategy & Innovation. Twitter @cltucci

I work in External Innovation at PepsiCo.

Who developed the course?

EIT Food

EIT Food is Europe’s leading food initiative, working to make the food system more sustainable, healthy and trusted.

University of Warsaw

University of Warsaw is the leading research university and the largest higher education institution in Poland, with a comprehensive portfolio of research and teaching activities.

European Institute of Innovation and Technology (EIT)

The European Institute of Innovation & Technology strengthens Europe’s ability to innovate by powering solutions to pressing global challenges and by nurturing entrepreneurial skills in Europe’s largest innovation ecosystem.

Endorsers and supporters

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Maspex logo

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EPFL logo

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Ways to learn

Choose the best way to learn for you!

Subscribe & save

$189.99 for one year

Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Digital certificate when you're eligible

Cancel for free anytime

Buy this course

$84/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Tests to boost your learning
  • Printed and digital certificate when you’re eligible

Limited access

Free

Sample the course materials

  • Access expires 25 Feb 2023

Find out more about certificates, Unlimited or buying a course (Upgrades)

Sale price available until 28 February 2023 at 23:59 (UTC). T&Cs apply.

Find out more about certificates, Unlimited or buying a course (Upgrades)

Sale price available until 28 February 2023 at 23:59 (UTC). T&Cs apply.

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