Syllabus

• Week 1

  Introduction

  • General welcome & course roadmap

    Here you will receive the plan of your IP learning journey, which will help learners to understand the value and importance of IP management and face new challenges in the food sector.

  • Intellectual property vs real property

    This part is going to present learners main differences between the IP and property.

  • Why do governments recognize IP?

    The aim of this part of the course is to show the learners the broader aspects of IP origin and governmental perspective on its importance.

  • Sword and shield (threats and opportunities)

    This part of our course is intended to present learners some chances and “traps” in managing IP. What happens when IP is managed poorly? What happens when you do it right?

  • Summary of Week 1: You are on your way

    Let's discuss why you are here

• Week 2

  Legal aspects of innovation and IP

  • Introduction to Week 2

    Welcome to the second week of the course where you will learn about the various types of IP and the differences between them.

  • Types of IP

    The part aims to provide learners with basic knowledge on the different types of IP with examples. Let's see what it's all about!

  • Differences between types of IP

    Here, the learners will concentrate on the differences between some of the types of IP.

  • Protector Selector

    The problem – solution model. This part provides a useful tool for IP protection. This will help learners find the best solution to secure their business.

  • IP recognises our business opponents

    The aim of this part is to show learners how IP can help in the process of identifying (potential) competitors.

  • Summary of Week 2: Legal aspects of innovation and IP

    Now that you have finished the second week and have learned about the various types of IP it is time to reflect on your experience.

• Week 3

  IP management and strategy

  • Introduction to Week 3

    Welcome to the third week of the course. Here you can find out what you will learn about IP management and strategy

  • Relationship between innovation and IP

    This part will explain the link between successful innovation and a strong IP management approach. Basically, the less you protect what you’re doing, the more you have to innovate.

  • Confidentiality agreements and picking partners

    Here, the learners will get necessary knowledge on the contractual aspects of IP protection and selecting potential partners. Let's think about the make-up of your innovation ecosystem?

  • Working with universities

    This part presents to learners the specific nature of relations between firms and universities in the field of IP cooperation.

  • Quiz for week 3. IP Management and Strategy.

    Use this quiz to see how well you have understood the material on IP Management and Strategy.

  • Summary of Week 3: IP Management and strategy

    Now that you have learned about IP management and strategy let's discuss keeping secrets.

• Week 4

  Case studies

  • Introduction to Week 4

    Welcome to the fourth week of the course where you will learn how to do from the doers.

  • Monsanto and seeds

    This video explains how Monsanto developed its IP strategy over the years and used its patent strategy to gain a dominant position in the market.

  • Nestlé interview on IP strategy

    In this video, Dr. Shüller, Head of Patent Office at Nestlé, will explain the importance of IP strategy at Nestlé and how it has evolved over the years.

  • PepsiCo case study

    Imran Afzal, Senior R&D Manager at PepsiCo talks about innovation and IP protection at PepsiCo International Limited.

  • Maspex case study

    The Maspex perspective on one of the greatest challenges for companies in the food sector - protection against unfair competitors, who attempt to copy products of the other companies product packaging, labels and brands.

  • Start-up case study

    In this video Prof. Christopher Tucci (Professor of Management of Technology at École Polytechnique Fédérale de Lausanne) explains how Mida +, an Italian food start-up attracted foreign capital after their invention was patented.

  • Summary of the course

    Congratulations for finishing the course. Let's review what you have learned and what you can do now.

Who will you learn with?