Name: AWS Generative AI for Decision Makers
Rating: 4.6 (10 reviews)

This course has been certified by the CPD Certification Service as conforming to continuing professional development principles. Find out more.

Turn generative AI into your business’s competitive advantage

Generative AI is on the rise, and many organisations are ramping up their efforts to capture its value. Stay ahead by developing the knowledge and confidence to understand what it can do, where it fits, and how to use it responsibly on this online course from Amazon Web Services.

A step-by-step guide, this course will help you learn the essentials of generative AI and how to apply it in your own decision-making.

You’ll start with the fundamentals, move on to building a clear strategy for adoption, and finish by putting your learning into practice through real-world applications.

Begin with the AI basics

You’ll kick off this course by getting a clear understanding of what generative AI is, how it works, and why it’s different from other AI.

You’ll explore the models and technologies behind it and see how they’re already reshaping industries. Plus, grasp how they’re optimising workflows, sparking creativity, and delivering new insights to businesses worldwide.

Build your strategic approach

You’ll then focus on how to make AI adoption work within your organisation. Learn to evaluate opportunities, assess risks, and embed ethical principles into your planning.

At this point in the course, you’ll also develop an understanding of governance, transparency, bias reduction, and data privacy as part of responsible AI practice.

Put your learning into practice

Bring your learning together through case studies and interactive exercises.

You’ll finish the course with practical frameworks for applying AI to business intelligence, customer engagement, product development, and operations, leaving you equipped to make decisions that are faster, smarter, and ethically sound.

Syllabus

Week 1
Introduction to Generative AI - Art of the Possible
- Introduction to Generative AI
  In this activity you will learn about the relationship between ML and generative AI.
- Basics of Generative AI
  In this activity you will get an introduction to generative AI and how businesses are deriving business value from the use of generative AI.
- Generative AI use cases
  In this lesson you will learn about some of the typical use cases for generative AI.
- Generative AI in Practice
  This activity describes a real-world scenario about how generative AI can benefit customers like you.
- Risks and Benefits
  This lesson reviews some of the risks and benefits involved in using generative AI in your organisation.
Week 2
Planning a Generative AI Project
- Technical Foundations and terminology for generative AI
  The purpose of this activity is to give you a better understanding of how generative AI works. You will cover some key factors such as foundation models (FMs), pretraining, and how transformers play a major role in the process.
- Planning a Generative AI Project
  In this activity, you will learn about the process of defining the problem and use case based on the immediate and future needs of the business.
- Risks and Mitigation
  In this activity, you will continue the process of evaluating the use of generative AI for your business needs.
Week 3
Building a Generative AI-Ready Organisation
- Preparing your organisation
  Your organisation is looking at generative AI to deliver business value and stay competitive. To use it effectively, your organisation should take a people-first approach by providing your employees with training and resources and
- Organising for Success
  Generative AI introduction transforms how your organisation operates its cloud environment. This transformation can have a trickle-down effect on organisational structure, roles, and more.
- Taking Action Now
  This activity introduces generative AI thinking into your organisation with what you need to understand the technology and its potential applications.
- Amazon Q Introduction
  This activity gives a high-level overview of Amazon Q, a generative artificial intelligence (AI) powered assistant.

Who is this accredited by?

The CPD Certification Service:

The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

Describe the basics of generative AI
Understand risks and benefits of generative AI
Articulate how content generation can be used in business

Who is the course for?

This course is ideal for senior leaders, executives, managers, entrepreneurs, and professionals looking for strategic ways to incorporate AI in their businesses.

Who developed the course?

Amazon Web Services (AWS)

AWS is the world’s most comprehensive cloud, enabling organizations to accelerate innovation, reduce costs, and scale more efficiently.

Endorsers and supporters

supported by

What's included?

Amazon Web Services (AWS) are offering everyone who joins this course a free digital upgrade, so that you can experience the full benefits of studying online for free. This means that you get:

Unlimited access to this course

Includes any articles, videos, peer reviews and quizzes

A PDF Certificate of Achievement to prove your success when you’re eligible

Learning on FutureLearn

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