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Introduction to Social Media Marketing with Advertising Week

Get social media marketing training from the experts at Advertising Week and create social media content that makes an impact.

Introduction to Social Media Marketing with Advertising Week

Learn how to plan, run, and analyse a social media marketing campaign

This course will help you build in-demand skills in the process and planning of social media marketing.

As only 25% of working marketers hold a marketing degree, online marketing training is a vital way for career-focused marketers to upskill in the latest marketing techniques.

Explore the benefits of social media marketing

With an ever-increasing number of consumers moving online to buy and research products, digital marketing through social media channels is a key marketing avenue for businesses, as well as for individuals promoting themselves online.

On this course, you’ll develop your understanding of the principles and strategy behind different social media approaches that will help to make your professional social media activity more effective.

Learn how to create engaging social media content

You’ll discover how to identify the right social media channel for your marketing goals and experiment with different social media marketing formats.

You’ll learn tips for growing your audience on social media and creating content which resonates with your audience and customers.

Plan an effective social media campaign

The course will also introduce you to practical social media planning tools that will enable you to plan, run, and evaluate a social media marketing campaign.

You’ll build your knowledge of social media metrics and analytics and learn how to measure the return on investment and impact of your social media campaigns.


  • Week 1

    Understanding social media

    • Welcome to the course

      Welcome to this course on social media marketing. We're going to cover strategic thinking and then work out how best put it into practice.

    • What is social marketing and why do it?

      Learn about what social marketing is and how it fits into the wider marketing discipline.

    • Before social media, think customers!

      Customers are where every marketer's thinking should start and end. Understand who you're targeting before beginning campaigns.

    • Social media platforms

      What are the social media platforms and what are their advantages and disadvantages? We take a look.

    • Wrapping up the week

      Reflect on the week and what you've learned during this time.

  • Week 2

    Social media planning and tools

    • Welcome to Week 2

      Welcome back to week two of social media marketing. It's time to dive into more practical elements.

    • Social media advertising

      What is social media advertising and how do you do it? We provide a guide to how to advertise on each of the main platforms.

    • Content marketing, analytics and guidelines

      What content works well for social media? And how do you prove it? We look at social media content and how you can assess success using analytics.

    • Social media marketing plan

      Create a social media marketing plan to help you capture your thinking and turn it into reality.

    • Reflect and connect

      Reflect on the course and share your thoughts and insights with other learners.

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Assess what types of social media marketing might be right for you
  • Investigate choices in social media marketing formats
  • Explore where to experiment with your social media marketing creation and where to plan
  • Describe your social media marketing goals
  • Produce a social media marketing plan

Who is the course for?

This course is for anyone working in marketing who’d like to enhance their knowledge of social media marketing techniques and principles.

It will be useful for those just starting out in marketing and those already working in marketing who haven’t specialised in social media marketing previously.

The course will also be informative for SMEs who create social media marketing content but do not have a dedicated marketing team, as well as individuals who use social media to promote themselves but don’t have formal training on the strategy behind each of the platforms and how to use them.

Who will you learn with?

Managing director for global education at Advertising Week. I run our thought leadership and our learning platform AWLearn.

A supporting educator for the course is Brendan Porter, a practitioner and constantly curious consumer of marketing. Working across a variety of industries including hospitality, CPG and entertainment

Who developed the course?

Advertising Week

AWLearn is the education arm of Advertising Week. Advertising Week is a global thought leadership organization. The AWLearn philosophy is that all our courses and learning follow the same philosophy: Educate, Entertain, Enable. This means our courses offer the educational oversight on a particular topic; we use real-life entertaining case studies featuring professionals who already do these jobs; and show you the tactics that will enable you to get ahead in your career.

What's included?

This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Certificate of Achievement to prove your success when you're eligible
  • Download and print your Certificate of Achievement anytime
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