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LinkedIn Marketing: LinkedIn Essentials and Content Creation

Learn how LinkedIn works and how to create effective and engaging content.

1,968 enrolled on this course

Welcome to LinkedIn Marketing

LinkedIn Marketing: LinkedIn Essentials and Content Creation

1,968 enrolled on this course

  • 2 weeks

  • 6 hours per week

  • Accreditation available

  • Digital certificate when eligible

  • Introductory level

Find out more about how to join this course

The CPD Certification Service

This course has been certified by the CPD Certification Service as conforming to continuing professional development principles. Find out more.

Understand how LinkedIn works and how to design effective and engaging content.

This is part 1 of a 4 part series which will teach you how to succeed with LinkedIn. LinkedIn is more than a social media platform. It can give you the chance to build useful network connections and present many job opportunities. Your LinkedIn profile is your first impression. Done right, and it can be the key to help you build trust and credibility, and stand out from the millions of users online.

In Part 1, you’ll learn the best practices for optimising your personal or business profile to ensure it gets noticed for the right reasons.

You’ll identify the key features of LinkedIn and learn from experts who have conducted extensive research to find out exactly what it takes to be successful.

Explore discoverability strategies

With over 630 million users on LinkedIn, one of your top challenges is standing out.

On the course, you’ll learn effective strategies for discoverability as well as ways to build and convey authority on your page.

Grow and engage your network alongside industry experts

Learning from the experts at Social Media College, Australia, you’ll identify ways to grow and engage your network as well as assessing the benefits of LinkedIn premium services.

You’ll understand how to leverage group memberships and how to match LinkedIn content types to different buyer stages to ensure you’re pushing out effective content.

What topics will you cover?

  • Understanding the LinkedIn landscape
  • Benefits and value of using LinkedIn
  • LinkedIn content and page types
  • Using LinkedIn search and algorithm
  • Building a LinkedIn content strategy
  • Effective content creation

Who is this accredited by?

The CPD Certification Service
The CPD Certification Service:

The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Define the key features of LinkedIn as a professional network
  • Identify which types of people and businesses can benefit from marketing on LinkedIn
  • Describe the different types of content presented on LinkedIn
  • Explain the key features of LinkedIn search functionality and how the algorithm works

Who is the course for?

Professionals wanting to learn how to use LinkedIn effectively for their personal brand and organisation marketing. This course is not specifically for marketers, it is a useful starting point for anyone looking to harness the opportunities available through LinkedIn.

What software or tools do you need?

You’ll need to have a LinkedIn account for this course.

Who developed the course?

Social Media College

Social Media College is the market leader for social media education. They work with the world’s top social media experts who use all the social platforms every day to deliver real life education that will help accelerate your business and career.

They are all about providing their students with the best possible outcomes and applicable skills - not just irrelevant theory.

  • Established

  • Location

    Sydney, Australia

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Choose the best way to learn for you!

Subscribe & save


Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Digital certificate when you're eligible

Cancel for free anytime

Buy this course

$109/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Printed and digital certificate when you’re eligible

Limited access


Sample the course materials

  • Access expires 5 May 2024

Find out more about certificates, Unlimited or buying a course (Upgrades)

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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