• Social Media College logo

LinkedIn Marketing: LinkedIn Essentials and Content Creation

Learn how LinkedIn works and how to create effective and engaging content.

LinkedIn Marketing: LinkedIn Essentials and Content Creation

Understand how LinkedIn works and how to design effective and engaging content.

This is part 1 of a 4 part series which will teach you how to succeed with LinkedIn. LinkedIn is more than a social media platform. It can give you the chance to build useful network connections and present many job opportunities. Your LinkedIn profile is your first impression. Done right, and it can be the key to help you build trust and credibility, and stand out from the millions of users online.

In Part 1, you’ll learn the best practices for optimising your personal or business profile to ensure it gets noticed for the right reasons.

You’ll identify the key features of LinkedIn and learn from experts who have conducted extensive research to find out exactly what it takes to be successful.

Explore discoverability strategies

With over 630 million users on LinkedIn, one of your top challenges is standing out.

On the course, you’ll learn effective strategies for discoverability as well as ways to build and convey authority on your page.

Grow and engage your network alongside industry experts

Learning from the experts at Social Media College, Australia, you’ll identify ways to grow and engage your network as well as assessing the benefits of LinkedIn premium services.

You’ll understand how to leverage group memberships and how to match LinkedIn content types to different buyer stages to ensure you’re pushing out effective content.

What topics will you cover?

  • Understanding the LinkedIn landscape
  • Benefits and value of using LinkedIn
  • LinkedIn content and page types
  • Using LinkedIn search and algorithm
  • Building a LinkedIn content strategy
  • Effective content creation

When would you like to start?

Start straight away and learn at your own pace. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Define the key features of LinkedIn as a professional network
  • Identify which types of people and businesses can benefit from marketing on LinkedIn
  • Describe the different types of content presented on LinkedIn
  • Explain the key features of LinkedIn search functionality and how the algorithm works

Who is the course for?

Professionals wanting to learn how to use LinkedIn effectively for their personal brand and organisation marketing. This course is not specifically for marketers, it is a useful starting point for anyone looking to harness the opportunities available through LinkedIn.

What software or tools do you need?

You’ll need to have a LinkedIn account for this course.

Who will you learn with?

Who developed the course?

Social Media College

Social Media College is the market leader for social media education. They work with the world’s top social media experts who use all the social platforms every day to deliver real life education that will help accelerate your business and career.

They are all about providing their students with the best possible outcomes and applicable skills - not just irrelevant theory.

  • Established

  • Location

    Sydney, Australia

Join this course

Start this course for free, upgrade for extra benefits, or buy Unlimited to access this course and hundreds of other short courses for a year.



Join free and you will get:

  • Access to this course for 4 weeks



Upgrade this course and you will get:

  • Access to this course for as long as it’s on FutureLearn
  • A print and digital Certificate of Achievement once you’re eligible


$189.99 for one year

Buy Unlimited and you will get:

  • Access to this course, and hundreds of other FutureLearn short courses and tests for a year
  • A printable digital Certificate of Achievement on all short courses once you’re eligible
  • The freedom to keep access to any course you've achieved a digital Certificate of Achievement on, for as long as the course exists on FutureLearn
  • The flexibility to complete your choice of short courses in your own time within the year

Find out more about upgrades or Unlimited.

Available until 22 November 2021 at 23:59 (UTC). T&Cs apply.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

Do you know someone who'd love this course? Tell them about it...

You can use the hashtag #SMCFutureLearn to talk about this course on social media.