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Optimizing restaurant revenue management: Advanced Strategies for Food & Beverage (F&B) Success

Transform insights into profits: Elevate your F&B revenue with expert tactics.

manager holding ipad speaking with a chef

Advance your knowledge of F&B revenue management and diversify your strategies

Explore the critical elements of restaurant revenue management (RRM) in the food and beverage (F&B) industry that set the stage for unmatched profitability and growth.

This comprehensive 4-week course is offered by FERRANDI Paris, the leading culinary and hospitality institution.

This course introduces you to the fundamentals of optimizing revenue through strategic menu engineering, effective floor plan design, and operational alignment.

Elevate your menu design strategic flair

Immerse yourself in the art of menu engineering, where you’ll learn to strategically highlight dishes that maximise profitability and customer loyalty.

This crucial course segment offers insights into designing menus that captivate customers while boosting your bottom line.

Discover how to balance culinary creativity with cost efficiency, ensuring each menu item contributes to your restaurant’s financial success.

Infuse your strategy with effective revenue management

Dive into the core of F&B Revenue Management, infusing your business model with proven strategies to enhance efficiency and profitability.

The curriculum focuses on aligning operations, optimizing floor plans, and implementing pricing strategies that respond dynamically to market demands.

Through expert guidance, gain the tools needed to navigate the complexities of revenue management, setting a solid foundation for growth.

Season your skills in revenue and performance mastery

By the end of the course, you’ll have perfected your expertise in blending performance monitoring with top-tier revenue strategies.

You’ll refine your restaurant’s operations and boost profitability. Equipped with insights from FERRANDI Paris, you’ll be prepared to implement impactful changes, peppering your path to success.


  • Week 1

    Restaurant revenue management features

    • Course welcome

      Welcome to the first week of course, and let's take advantage of this activity to get to know each other.

    • Restaurant revenue management

      At the end of this activity you will be able to define revenue management and explain its importance in the restaurant industry. List the core components of Restaurant Revenue Management (RRM).

    • Levers

      Let's define key revenue management concepts.

    • Capacity and inventory

      Get ready to discover the key ingredients for designing a quality restaurant floor plan!

    • Reflect & Connect

      Wrapping this week

  • Week 2

    Optimizing restaurant operations for profitability

    • Ready for Week 2

      Learning outcomes, key point, trends scooting and monitoring... Let's take a closer look at the week's activities.

    • Metrics

      In this activity, identify tools and techniques used in restaurant revenue management

    • Segmentation

      This activity will demonstrate how to define market segmentation and create effective segmentation.

    • Practice and customer perception

      In this parts you'll identify customer perceived unfairness to bring solution.

    • Reflect and connect

      Wrapping up this week together.

  • Week 3

    Profit potential with menu engineering & distribution

    • Welcome to Week 3

      Welcome to the 3rd week of your course.

    • Menu engineering

      Discover how to optimize restaurant profit with menu engineering.

    • Distribution and restaurant concepts

      Browse distribution channels and restaurant concepts.

    • Selling and upselling

      How to develop selling and upselling in a restaurant.

    • Reflect and connect

      Wrapping up this week together.

  • Week 4

    Restaurant revenue management in action

    • Welcome to Week 4!

      Description of the week

    • Loyalty

      In this activity, find out how to Develop loyalty program in restaurant.

    • Restaurant revenue strategy

      Monitor the strategy impact and adjust it as required.

    • Reflect and connect

      Wrapping this course

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Design a revenue driven strategy for restaurants.
  • Develop the best floorplan and concept to optimize profit for restaurants.
  • Model operational processes in alignment with the revenue to maximize profits and develop an optimal customer experience.
  • Evaluate menu engineering techniques and prioritize menu items promotions for optimal profitability.
  • Apply revenue management principles to real-world situations.
  • Develop effective revenue management strategies.

Who is the course for?

This course is designed for F&B managers, operational leaders, and students in the food and beverage sector.

It’s also suitable for anyone aiming to elevate their expertise in revenue management, operational efficiency, and customer satisfaction.

What software or tools do you need?

A wide range of activities will be offered along the way, and you’ll need spreadsheet software such as Excel or Free Office for some of them.

Who will you learn with?

With over 25 years of experience in the hospitality industry across EMEA, I design and facilitate revenue management, distribution, sales, and management courses at Ferrandi Paris.

Who developed the course?

Ferrandi Paris

FERRANDI Paris, a prestigious institution in the field of hospitality education, is a member of the Conférence des grandes écoles. It is dedicated to cultivating excellence in gastronomy and hospitality, grooming elites to be actors of renewal in France and abroad.

What's included?

This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.

  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Tests to validate your learning
  • Certificate of Achievement to prove your success when you're eligible
  • Download and print your Certificate of Achievement anytime

Still want to know more? Check out our FAQs

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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Get a taste of this course

Find out what this course is like by previewing some of the course steps before you join:

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