This course has been certified by the CPD Certification Service as conforming to continuing professional development principles. Find out more.

Advance your knowledge of F&B revenue management and diversify your strategies

Explore the critical elements of restaurant revenue management (RRM) in the food and beverage (F&B) industry that set the stage for unmatched profitability and growth.

This comprehensive 4-week course is offered by FERRANDI Paris, the leading culinary and hospitality institution.

This course introduces you to the fundamentals of optimizing revenue through strategic menu engineering, effective floor plan design, and operational alignment.

Immerse yourself in the art of menu engineering, where you’ll learn to strategically highlight dishes that maximise profitability and customer loyalty.

This crucial course segment offers insights into designing menus that captivate customers while boosting your bottom line.

Discover how to balance culinary creativity with cost efficiency, ensuring each menu item contributes to your restaurant’s financial success.

Infuse your strategy with effective revenue management

Dive into the core of F&B Revenue Management, infusing your business model with proven strategies to enhance efficiency and profitability.

The curriculum focuses on aligning operations, optimizing floor plans, and implementing pricing strategies that respond dynamically to market demands.

Through expert guidance, gain the tools needed to navigate the complexities of revenue management, setting a solid foundation for growth.

Season your skills in revenue and performance mastery

By the end of the course, you’ll have perfected your expertise in blending performance monitoring with top-tier revenue strategies.

You’ll refine your restaurant’s operations and boost profitability. Equipped with insights from FERRANDI Paris, you’ll be prepared to implement impactful changes, peppering your path to success.

Syllabus

Week 1
Restaurant revenue management features
- Course welcome
  Welcome to the first week of course, and let's take advantage of this activity to get to know each other.
- Restaurant revenue management
  At the end of this activity you will be able to define revenue management and explain its importance in the restaurant industry. List the core components of Restaurant Revenue Management (RRM).
- Levers
  Let's define key revenue management concepts.
- Capacity and inventory
  Get ready to discover the key ingredients for designing a quality restaurant floor plan!
- Reflect & Connect
  Wrapping this week
Week 2
Optimizing restaurant operations for profitability
- Ready for Week 2
  Learning outcomes, key point, trends scooting and monitoring... Let's take a closer look at the week's activities.
- Metrics
  In this activity, identify tools and techniques used in restaurant revenue management
- Segmentation
  This activity will demonstrate how to define market segmentation and create effective segmentation.
- Practice and customer perception
  In this parts you'll identify customer perceived unfairness to bring solution.
- Reflect and connect
  Wrapping up this week together.
Week 3
Profit potential with menu engineering & distribution
- Welcome to Week 3
  Welcome to the 3rd week of your course.
- Menu engineering
  Discover how to optimize restaurant profit with menu engineering.
- Distribution and restaurant concepts
  Browse distribution channels and restaurant concepts.
- Selling and upselling
  How to develop selling and upselling in a restaurant.
- Reflect and connect
  Wrapping up this week together.
Week 4
Restaurant revenue management in action
- Welcome to Week 4!
  Description of the week
- Loyalty
  In this activity, find out how to Develop loyalty program in restaurant.
- Restaurant revenue strategy
  Monitor the strategy impact and adjust it as required.
- Reflect and connect
  Wrapping this course

Who is this accredited by?

The CPD Certification Service:

The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

Available now
Join - $194

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

Design a revenue driven strategy for restaurants.
Develop the best floorplan and concept to optimize profit for restaurants.
Model operational processes in alignment with the revenue to maximize profits and develop an optimal customer experience.
Evaluate menu engineering techniques and prioritize menu items promotions for optimal profitability.
Apply revenue management principles to real-world situations.
Develop effective revenue management strategies.

Who is the course for?

This course is designed for F&B managers, operational leaders, and students in the food and beverage sector.

It’s also suitable for anyone aiming to elevate their expertise in revenue management, operational efficiency, and customer satisfaction.

What software or tools do you need?

A wide range of activities will be offered along the way, and you’ll need spreadsheet software such as Excel or Free Office for some of them.

Who will you learn with?

Cristina Polo

With over 25 years of experience in the hospitality industry across EMEA, I design and facilitate revenue management, distribution, sales, and management courses at Ferrandi Paris.

Who developed the course?

Ferrandi Paris

FERRANDI Paris, a prestigious institution in the field of hospitality education, is a member of the Conférence des grandes écoles. It is dedicated to cultivating excellence in gastronomy and hospitality, grooming elites to be actors of renewal in France and abroad.

What's included?

This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.

Unlimited access to this course
Includes any articles, videos, peer reviews and quizzes
Tests to validate your learning
Certificate of Achievement to prove your success when you're eligible
Download and print your Certificate of Achievement anytime

Join - $194

Still want to know more? Check out our FAQs

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