Syllabus

• Week 1

  The Customer Journey

  • Elements of the course

    Your teacher welcomes you and provide an overview of this course

  • Collect information

    How to find the best place to go?

  • Jobs and Careers

    You may want to know what jobs are available in this area. Here is a little help.

  • Assess your understanding of Week 1

    Please complete the quiz. This may help you organize your knowledge and check if you read the content carefully.

• Week 2

  Select a Destination

  • Decision about a destination

    Where and why?

  • What do destinations want to know about you?

    When you travel you are often asked to fill out questionnaires or are interviewed personally about your needs. Why do companies do that?

  • What if everybody wants to go THERE?

    Overtourism is a relatively new term but a current threat to popular tourist destinations. Is there a way to deal with it?

  • Jobs and Careers

    See what jobs and careers are out there in destination management.

  • Assess Your Understanding of Week 2

    Please complete the quiz. This may help you organize your knowledge and check if you read the content carefully.

• Week 3

  Make a Reservation

  • Ways of making a reservation

    Here are the tools that connect you to your trip.

  • Managing terabytes of data

    Online business creates tons of data to be processed. How is this done?

  • The many parts that add up to one reservation

    Unbundling the complex texture of an industry.

  • Jobs and Careers

    Information processing in the travel business is a rapidly growing branch. The land of promise for someone considering a career in this area.

  • Assess Your Understanding of Week 3

    Please complete the quiz. This may help you organize your knowledge and check if you read the content carefully.

• Week 4

  Use Transportation

  • How do people travel?

    The transportation sector is growing rapidly and you will need to be able to decide which means of transport fits your needs the best. At the same time, you have to be aware of the sustainability of different travel options.

  • Airlines

    Air traffic is growing rapidly. Is there an end to this?

  • Trains-Buses-Boats

    Alternatives to flights - at least on short distances

  • Transportation Uses Energy

    A lot of energy. While there are more and more fuel efficient vehicles are in the sky, on the ground and water, transportation is still an environmental challange.

  • Jobs and Careers

    Transportation companies offer a vast amount of career opportunities to people with various educational background.

  • Video Game Bonus Activity (But not for Credit)

    Try yourself, be an aviation manager!

  • Assess Your Understanding of Week 4

    See if you have understood some basic issues in passenger transportation.

  • Rate Your Experience of the Course

    We want to do better, please give us a hand. During the course we cannot change content or methodology but your opinion is important for us in developing our work with future learners.

• Week 5

  Use Accomodation

  • How Does the Hotel/Lodging Industry Operate?

    “Accommodation” in the travel industry covers a wide range of options for customers.

  • The Internet Changes the Industry

    Using accomodation in the cyber age is transforming rapidly.

  • Types of Hotels

    When we talk about "hotels" we mean many different kinds of accomodation. Just how many?

  • Competition from Non-Hotels

    Accomodation for tourist does not only mean hotels. There is a growing business of providers that are not hotels.

  • Jobs and Careers

    Accomodation business is constantly growing just as the number of tourists. If you are a tourist you have to rest and sleep somewhere. And these places need a lot of workforce.

  • Assess Your Understanding of Week 5

    Here are again a few questions so that you can see how smarter you are after having read this week's content.

• Week 6

  Eat Meals

  • Food, Travel and Tourism: Where to start?

    Introduction to the food sector.

  • What Do People Want?

    The food industry is an important part of the Travel & Tourism industry. Local food specialties are important in selling a destination. Have to be aware that not all “eaters” are alike.

  • Who Likes Which Cuisine

    It is an interesting excercise to get to know which are the most popular kitchens in the World.

  • Knowing the Customer

    It is always good to know your customers but with food that is particuarly important. Yet, how would you know if your guest will like your food?

  • Finding an Authentic Meal Can Get Complicated

    All places frequented by tourist are boasting with "authentic" local food. But is it true?

  • Jobs and Careers

    Culinary business offers a rich variety of careers. See what they have.

  • Assess Your Understanding of Week 6

    You got a lot of information about the food industry. See how much you remember.

• Week 7

  Participate in Activities

  • The Business of Providing Experience

    People on holiday want activities, experiences.

  • Opportunities

    The "experinece business" is a great field for local startups that know potential products the most. Do you see an opportunity around yourself?

  • The World of MICE

    Experiences are part of the MICE business.

  • Jobs and Careers

    There are several possible jobs in the experience business - a lot in the self-emplyed area. Think about it.

  • Assess Your Understanding of Week 7

    Another short quiz to check your undstanding for yourself.

  • Rate Your Experience of the Course

    We want to do better, please give us a hand. We wish to know again your opinion before the last week. Has it changed?

• Week 8

  Return Home and Tell People About Trip

  • Channels of Sharing Experiences

    Think about what you want to say.

  • Blogging

    The "new age" sharing travel experiences is using internet based social media. Blogging is an art of letting other people to know what you think.

  • Share Experiences to Help Others

    When you share your experiences you will help other travellers to make informed decisions.

  • Jobs and Careers

    Strange it may be but there are career opportunities in the experience sharing "business" as well.

  • Assess Your Understanding of Week 8

    See how much you know about the ways and means of sharing travel experiences.

  • Farewell

    This is the end of our trip.

Who will you learn with?