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Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials

Learn how to build a comprehensive social media marketing strategy, conduct an audit and set objectives.

3,719 enrolled on this course

Welcome to Social Media Strategy

Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials

3,719 enrolled on this course

  • 2 weeks

  • 4 hours per week

  • Accreditation available

  • Digital certificate when eligible

  • Introductory level

Find out more about how to join this course

The CPD Certification Service

This course has been certified by the CPD Certification Service as conforming to continuing professional development principles. Find out more.

Build a comprehensive social media marketing strategy.

With this rise of mobile phones and connectivity, digital marketing through social media is now the single most important component of the marketing mix for many organisations.

This is part 1 of a 4 part series. In Part 1, you’ll learn the step-by-step strategy setting tools and how you can get your message out and onto the screen.

You’ll learn easy-to-use techniques to help you develop digital marketing plans that will make your product or service stand out from competitors.

From organic to paid

Throughout this course, you’ll learn how to harness the free elements of social media, craft perfect profiles and use the algorithms to your advantage. Getting organic traffic and interactions can be even more effective than paid marketing, you need a good strategy to get it right.

You will try new paid marketing approaches, exploring strategies to hone your audience and get the most out of your spend.

A practical approach

Learn how to build a comprehensive social media marketing strategy, conduct an audit and set objectives. Throughout this course you will gain access to tools and templates that will empower you to put together a well thought out and evidence based social media strategy.

What topics will you cover?

  • Understanding the Social Media Marketing Process
  • The 8-step Strategy Process
  • Conducting a Social Media Audit
  • Assessing Profile Consistency
  • Determining Brand Identity
  • Setting Social Media Objectives

Who is this accredited by?

The CPD Certification Service
The CPD Certification Service:

The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Describe the social media marketing process
  • Identify the vision, mission and values of your organisation
  • Describe the buyer stages
  • Identify the components of a social media audit
  • Explain the importance of aligning your social media marketing goals with your overall business goals
  • Develop a top-down marketing strategy for your business
  • Describe qualitative and quantitative marketing KIPs and create goals

Who is the course for?

People wanting to create a comprehensive social media marketing strategy, conduct an audit and set objectives

Who developed the course?

Social Media College

Social Media College is the market leader for social media education. They work with the world’s top social media experts who use all the social platforms every day to deliver real life education that will help accelerate your business and career.

They are all about providing their students with the best possible outcomes and applicable skills - not just irrelevant theory.

  • Established

  • Location

    Sydney, Australia

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$79/one-off payment


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Ways to learn

Choose the best way to learn for you!

Buy this course

$79/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Printed and digital certificate when you’re eligible

Subscribe & save

$349.99 for one year

Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Digital certificate when you're eligible

Cancel for free anytime

Limited access


Sample the course materials

  • Access expires 4 Aug 2024

Find out more about certificates, Unlimited or buying a course (Upgrades)

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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