Skip to 0 minutes and 24 seconds jhyeon: Hello, everyone. My name is Ji-Hyeon Kim. I am an assistant professor at Hanyang University. I finished my Ph.D in Culture Studies from Goldsmiths, University of London, and have been teaching media theories and South Korea popular culture ever since. Here with me is Woo-been, one of our talented teaching assistants and he is a master’s student in Culture Studies. He will help us understand how this program works.
Skip to 0 minutes and 54 seconds Woo-been: Hi, everyone! I’m so excited to give you a sneak peek into what we have in store for this module. Our goal is to provide a comprehensive understanding of the cultural and historical context that has shaped the K-Culture movement and to analyse the trends and phenomena that define South Korean popular culture today.
Skip to 1 minute and 16 seconds Let’s dive into the details:
Skip to 1 minute and 19 seconds Week 1: Introduction to K-Culture Studies. Here, we will provide an overview of the history of South Korean popular culture and its impact on the world stage.
Skip to 1 minute and 31 seconds Week 2: The spread of K-pop globally since the early 2000s. We will delve into the concept of cultural hybridisation and how it has influenced the global reach of K-pop music.
Skip to 1 minute and 46 seconds Week 3: K-drama and its relation to the globalisation of Korean popular culture. We will analyse the impact of K-dramas on the global perception of Korean culture and the role it plays in the global digital economy.
Skip to 2 minutes and 3 seconds Jihyeon: And Week 4: Webtoons, Korean webcomics and their relation to the platformisation of cultural production. We will examine the impact of digitalisation on the creation, distribution and consumption of webtoons and their role in contemporary Korean society.
Skip to 2 minutes and 21 seconds And Week 5: We will talk about Mukbang on ‘Afreeca TV’ - the South Korean overeating show phenomenon. We will discuss the cultural significance of Mukbang and how it has evolved into a popular form of entertainment both South Korea and abroad.
Skip to 2 minutes and 40 seconds Jihyeon: Week 6: Super apps, such as Naver and KakaoTalk. We will learn about the dominance of these portal companies in South Korean society and their impact on the nation’s cultural and technological landscape.
Skip to 2 minutes and 53 seconds Woo-been: You may be wondering if there are any requirements to take this module.
Skip to 3 minutes and 1 second Jihyeon: You’re so lucky. This module is open to anyone interested in Korean pop culture and requires no prior knowledge. By the end of this course, you will have developed the ability to contextualise shifts in South Korean popular culture, and more expected understand the concepts of globalisation and digitization and you will possess critical thinking skills to analyse research cases in contemporary Korean society and culture.
Skip to 3 minutes and 33 seconds Woo-been: So, if you’re ready to join us on this journey into K-Culture Studies, make sure to check out the article on K-Culture below.
Skip to 3 minutes and 41 seconds Jihyeon: Thank you for watching!