• Hanyang University logo

The Rise of K-Culture: Discover the Korean Wave (Hallyu)

Discover the South Korean food, music, and entertainment trends taking the world by storm to become an expert in K-Culture.

433 enrolled on this course

annual event (event), travel, tourism, Korea, traveler (role), Gwanghwamun (Gyeongbokgung Palace)

The Rise of K-Culture: Discover the Korean Wave (Hallyu)

433 enrolled on this course

  • 6 weeks

  • 1 hour per week

  • Digital certificate when eligible

  • Open level

Find out more about how to join this course

Ride the Korean Wave (Hallyu)

The last decade has seen an astronomical rise in the popularity of South Korean culture. Whether it’s platinum-smashing K-pop bands, Oscar-winning Korean-language movies, or viral mukbang videos, K-Culture is now a global phenomenon. We even have a word to describe that phenomenon: Hallyu, or ‘the Korean Wave’.

On this six-week course from Hanyang University, you’ll explore the historical and cultural origins of the Korean Wave. Through a blend of case studies, weekly readings, and in-class screenings, you’ll delve into the vibrant world of K-Culture.

Take a sensory tour of K-pop, K-drama, and Korean cuisine

Over the six weeks of the course, you’ll take a sensory tour of South Korean music, entertainment, food, and technology. As you discover new trends and new cultural phenomena, you’ll learn how they have transformed South Korean society and captured the attention of the world.

From the globalisation of Korean popular culture to the cultural power wielded by K-pop fandoms, you’ll analyse key issues relating to the rise of K-Culture.

Get to grips with digital culture and new media in South Korea

Looking beyond traditional forms of cultural production, you’ll also examine the role of digital media in South Korean society.

In the second half of the course, you’ll consider the digitalisation of the Korean economy and cultural industries. You’ll explore how live streaming and new media have contributed to the spread of K-Culture.

By the end of the course, you’ll understand the cultural trends sweeping through South Korea, and their connections to wider global phenomena like neoliberalisation, globalisation, and digitalisation.

Skip to 0 minutes and 24 seconds jhyeon: Hello, everyone. My name is Ji-Hyeon Kim. I am an assistant professor at Hanyang University. I finished my Ph.D in Culture Studies from Goldsmiths, University of London, and have been teaching media theories and South Korea popular culture ever since. Here with me is Woo-been, one of our talented teaching assistants and he is a master’s student in Culture Studies. He will help us understand how this program works.

Skip to 0 minutes and 54 seconds Woo-been: Hi, everyone! I’m so excited to give you a sneak peek into what we have in store for this module. Our goal is to provide a comprehensive understanding of the cultural and historical context that has shaped the K-Culture movement and to analyse the trends and phenomena that define South Korean popular culture today.

Skip to 1 minute and 16 seconds Let’s dive into the details:

Skip to 1 minute and 19 seconds Week 1: Introduction to K-Culture Studies. Here, we will provide an overview of the history of South Korean popular culture and its impact on the world stage.

Skip to 1 minute and 31 seconds Week 2: The spread of K-pop globally since the early 2000s. We will delve into the concept of cultural hybridisation and how it has influenced the global reach of K-pop music.

Skip to 1 minute and 46 seconds Week 3: K-drama and its relation to the globalisation of Korean popular culture. We will analyse the impact of K-dramas on the global perception of Korean culture and the role it plays in the global digital economy.

Skip to 2 minutes and 3 seconds Jihyeon: And Week 4: Webtoons, Korean webcomics and their relation to the platformisation of cultural production. We will examine the impact of digitalisation on the creation, distribution and consumption of webtoons and their role in contemporary Korean society.

Skip to 2 minutes and 21 seconds And Week 5: We will talk about Mukbang on ‘Afreeca TV’ - the South Korean overeating show phenomenon. We will discuss the cultural significance of Mukbang and how it has evolved into a popular form of entertainment both South Korea and abroad.

Skip to 2 minutes and 40 seconds Jihyeon: Week 6: Super apps, such as Naver and KakaoTalk. We will learn about the dominance of these portal companies in South Korean society and their impact on the nation’s cultural and technological landscape.

Skip to 2 minutes and 53 seconds Woo-been: You may be wondering if there are any requirements to take this module.

Skip to 3 minutes and 1 second Jihyeon: You’re so lucky. This module is open to anyone interested in Korean pop culture and requires no prior knowledge. By the end of this course, you will have developed the ability to contextualise shifts in South Korean popular culture, and more expected understand the concepts of globalisation and digitization and you will possess critical thinking skills to analyse research cases in contemporary Korean society and culture.

Skip to 3 minutes and 33 seconds Woo-been: So, if you’re ready to join us on this journey into K-Culture Studies, make sure to check out the article on K-Culture below.

Skip to 3 minutes and 41 seconds Jihyeon: Thank you for watching!

Syllabus

  • Week 1

    Understanding K-Culture Studies

    • Introduction

      Welcome to the ‘K-Culture Studies’ course!

    • Understanding K-Culture Studies

      What is K-Culture and why should we study it?

    • Wrap up

      Wrap up Understanding K-Culture Studies

  • Week 2

    K-pop and fandom studies

    • Introduction

      Welcome to the ‘K-Culture Studies’ course!

    • K-pop and fandom studies

      Learn about K-pop and fandom research

    • Wrap up

      Wrap up K-pop and fandom studies

  • Week 3

    K-drama and the globalization of Korean popular culture

    • Introduction

      Welcome to the ‘K-Culture Studies’ course!

    • K-drama and the globalization of Korean popular culture

      Learn about K-drama and the globalization of Korean pop culture.

    • Wrap up

      Wrap up K-drama and the globalization of Korean pop culture.

  • Week 4

    K-cartoon, webtoon, and the platformization of cultural production

    • Introduction

      Welcome to the ‘K-Culture Studies’ course!

    • K-cartoon, webtoon, and the platformization of cultural production

      Learn about K-cartoon, webtoon, and the platformization of cultural production.

    • Wrap up

      Wrap up K-cartoon, webtoon, and the platformization of cultural production.

  • Week 5

    K-food culture and live streaming media (mukbang)

    • Introduction

      Welcome to the ‘K-Culture Studies’ course!

    • K-food culture and live streaming media (mukbang)

      Learn about K-food culture and live streaming media (mukbang)

    • The Individualisation of South Korean eating culture

      Learn about The Individualisation of South Korean eating culture

    • Wrap up

      Wrap up K-food culture and live streaming media (mukbang).

  • Week 6

    K-platform economy and super apps (Naver and Kakao)

    • Introduction

      Welcome to the ‘K-Culture Studies’ course!

    • K-platform economy and super apps (Naver and Kakao)

      Learn about K-platform economy and super apps (Naver and Kakao)

    • Wrap up

      Wrap up K-platform economy and super apps (Naver and Kakao)

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

  • Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Develop a capacity to situate shifts in South Korean popular culture within a broader social, economic, and cultural change with a sense of historical sensitivity
  • Understand theoretical ideas of noeliberalisation, globalisation and digitalisation, and how they specifically manifest in the South Korean contexts
  • Gain practical skills and critical thinking faculty to examine research cases in contemporary Korean society and culture

Who is the course for?

This course is designed for anyone who would like to learn more about the increasing global interest in South Korean popular culture, known as the Korean Wave, or Hallyu in Korean.

Who will you learn with?

Ji-hyeon Kim is an assistant professor at Hanyang University. She earned a PhD in Cultural Studies from Goldsmiths, University of London, and has since been teaching media theory.

Who developed the course?

Hanyang University

Since its establishment in 1939 as South Korea’s first engineering institute, Hanyang University has been a major driving force behind Korea’s development.

  • Established

    1939
  • Location

    Seoul, South Korea
  • World ranking

    Top 150Source: QS World University Rankings 2021

Ways to learn

Subscribe & save

Buy this course

Limited access

Choose the best way to learn for you!

$349.99 for one year

Automatically renews

$134/one-off payment

Free

Develop skills to further your careerFulfill your current learning needSample the course materials
Access to this courseticktick

Access expires 4 Aug 2024

Access to 1,000+ coursestickcrosscross
Learn at your own paceticktickcross
Discuss your learning in commentstickticktick
Certificate when you're eligibleDigital onlyPrinted and digitalcross
Continue & Upgrade

Cancel for free anytime

Ways to learn

Choose the best way to learn for you!

Buy this course

$134/one-off payment

Fulfill your current learning need

  • Access to this course
  • Learn at your own pace
  • Discuss your learning in comments
  • Printed and digital certificate when you’re eligible

Subscribe & save

$349.99 for one year

Automatically renews

Develop skills to further your career

  • Access to this course
  • Access to 1,000+ courses
  • Learn at your own pace
  • Discuss your learning in comments
  • Digital certificate when you're eligible

Cancel for free anytime

Limited access

Free

Sample the course materials

  • Access expires 4 Aug 2024

Find out more about certificates, Unlimited or buying a course (Upgrades)

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

Do you know someone who'd love this course? Tell them about it...