Skip to 0 minutes and 8 seconds A company’s digital transformation. Everyone’s talking about it, but how do you actually do it? How do you adapt this transformation to impact a company’s culture and organization? It’s a vast subject.
Skip to 0 minutes and 25 seconds Is it really a digital transformation or is it simply a digital reality? What parts of a business are affected by the digital transformation? How do you implement this transformation? What new jobs and skills are required? How can you make the link between heavy, slow-changing IT departments that generally aren’t client-oriented, and the digital services which are required for employees, partners, clients and suppliers? Are you ready for the customer to be your focal point? Can you provide the right service at the right place and time as well as for the right usage with real added-value? Is a digital transformation only a technical challenge tied to IT services such as the cloud, big data, analytics and connected objects?
Skip to 1 minute and 10 seconds Or is it a deeper change tied to our needs and uses? Do you have to set up new relationships with clients and suppliers? You will discover that these new relationships provide the framework to design a service offer.
Skip to 1 minute and 22 seconds Let’s take a simple example: A company wants to use big data. Everyone’s talking about it. Big data is the new Holy Grail of digital technology. But what added-value can it really offer? How will your clients benefit from it? How much will it cost? What new and useful services will it enable? As you can see, services are at the heart of the digital transformation. It’s essential to understand their usefulness, design, marketing, mass-distribution and continuous improvement. are all become essential expertise today.
Skip to 1 minute and 54 seconds If you believe that the new markets created by the digital transformation are an essential part of our economy, if you believe that you can no longer avoid these new markets to improve company growth, then this MOOC is perfect for you. The goal of this MOOC is very simple. Thanks to four weeks of learning, you will understand the impact and stakes of a digital transformation. You will understand how to implement it and in particular, you will understand where to start. This MOOC is aimed at people who wish to improve the efficiency of their company’s first steps towards a digital transformation.
Skip to 2 minutes and 23 seconds Thanks to articles, videos, quizzes, exercises, a case study and most importantly, the opportunity to discuss and exchange on these topics, this MOOC will help you see that a digital transformation can be easily understood thanks to simple tools and methods. Join us and see you soon!