Understanding Fashion: From Business to Culture
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Duration 4 weeks
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Weekly study 3 hours
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Learn Free
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Why join the course?
For almost 150 years, fashion has been a deep cultural mechanism, that has transformed almost every part of Western culture. Join the course to get acquainted to the inseparable commercial and cultural sides of fashion.
Whether you are a marketing student, a young or experienced professional willing to refresh or enlarge your knowledge in fashion, this course will offer you a dual approach to fashion, both as a cultural phenomenon and as a creative industry.
What topics will you cover?
Under the supervision of Benjamin Simmenauer, with exclusive input from designers as Simon Porte Jacquemus, Christelle Kocher, Paul Smith, and CEOs of Chanel, LVMH Fashion Group, Yves Saint Laurent and Hermès, this MOOC will give you a transdisciplinary approach to the phenomena of contemporary fashion.
The course is structured into 4 chapters:
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Fashion and modernity: contemporary relevance, ‘Zeitgeist, and the desirability of the new.
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Fashion and society: the concept of trends, social distinction and selection, culture and subcultures.
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Fashion as a language: decoding silhouettes, the genre of fashion literature and fashion press.
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Fashion and consumption: fashion and gender, the emergence of ‘lifestyle’, fetishism.
This course is supported by DEFI.
When would you like to start?
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more
What will you achieve?
By the end of the course, you'll be able to...
Who is the course for?
The aim of this class is to introduce students to the inseparable commercial and cultural sides of fashion. It is intended for:
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Marketing students or young professionals who want to specialise in fashion.
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Experienced fashion professionals who want to refresh or enlarge their knowledge of the field.
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Present or future fashion entrepreneurs who need a comprehensive view on the industry’s key success factors.
Who will you learn with?
Benjamin Simmenauer
I am a permanent professor at Institut Français de la Mode, where I teach fashion theory and fashion brands strategy. My background is in analytic philosophy and social sciences.
Who developed the course?
IFM (Institut Français de la Mode) is a higher education institution specialising in the textile, fashion, luxury and design industries, based in Paris, France.
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