Understanding Fashion: From Business to Culture
Duration 4 weeks
Weekly study 3 hours
Extra benefits From $54 Find out more
Why join the course?
There are two very different sides to ‘Fashion’: one is the apparel industry, and the other is the ‘Zeitgeist’ of a specific point in time. This semantic ambiguity is not a coincidence. The clothing industry was the first in History to rely on the principle of novelty, making new products desirable simply because they are new. For almost 150 years, fashion has been a deep cultural mechanism, that has transformed almost every part of Western culture.
What topics will you cover?
The course is structured into 4 chapters:
Fashion and modernity: contemporary relevance, ‘Zeitgeist, and the desirability of the new.
Fashion and society: the concept of trends, social distinction and selection, culture and subcultures.
Fashion as a language: decoding silhouettes, the genre of fashion literature and fashion press.
Fashion and consumption: fashion and gender, the emergence of ‘lifestyle’, fetishism.
When would you like to start?
Most FutureLearn courses run multiple times. Every run of a course has a set start date but you can join it and work through it after it starts. Find out more
Who is the course for?
The aim of this class is to introduce students to the inseparable commercial and cultural sides of fashion. It is intended for:
Marketing students or young professionals who want to specialise in fashion.
Experienced fashion professionals who want to refresh or enlarge their knowledge of the field.
Present or future fashion entrepreneurs who need a comprehensive view on the industry’s key success factors.
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