Online ExpertTrack in Business & Management

Personal Branding: How to Brand Yourself Professionally, Authentically, and with Passion

Learn how to embrace your uniqueness to develop a successful personal brand, with branding expert Professor Jonathan A.J. Wilson.

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Explore your identity to create a standout personal brand

Powerful brands cut through the noise and distractions of everyday life – and because of this, professionals are now exploring how to apply brand-thinking on themselves.

On this ExpertTrack, you’ll be guided by branding expert Professor Jonathan A.J. Wilson and be introduced to personal branding, the concept of creating and promoting yourself as a brand. You’ll learn how to use the same ideas and techniques that big brands do to create a following and set yourself up for success in your field.

You’ll explore the concept of brand thinking and the building blocks of branding in general. With this understanding, you’ll learn how to become better at articulating and expressing what you do, what makes you different, and what you have to offer. What’s more, you’ll learn how to do all this in an authentic voice and with style.

Start to develop your brand identity

On the first course of this ExpertTrack, you’ll explore the winning formulas behind successful brands and the techniques you can apply to develop your brand identity.

You’ll also learn about the importance of marketing communications and the role of cultural differences and empathy in building your brand.

Create your brand personality

To ensure your brand is authentic, you’ll learn how to identify and embrace what makes you uniquely you. You’ll also examine human and consumer behaviour and the significance of understanding how people think and act.

By drawing on the key concepts and best practices of branding coupled with aspects of consumerism and psychology, you’ll learn how to use these insights to develop your brand personality.

Learn to define and promote your brand purpose

On the final course, you’ll develop and define the purpose of your brand to help build your confidence when making connections and delivering your personal pitch.

You’ll also learn how to develop a content plan and strategy as well as the techniques to identify and connect with people and brands.

Throughout the ExpertTrack, you’ll be working on developing a personal style guide to ensure you have an insightful resource and a plan of action to help take your brand to the next level.

Key skills you will learn

  • Information gathering and trend spotting
  • Critical thinking
  • Self-reflection
  • Strategic planning
  • Creativity
  • Cultural awareness
  • Branding
  • Consumer and behavioural psychology
  • Communication skills

Learning outcomes

By the end of the ExpertTrack, you’ll be able to...

  • Explore the fundamentals of branding
  • Investigate what makes you uniquely you
  • Identify your intersections to develop your personal brand
  • Apply marketing and communication best practice to build your personal brand
  • Develop cultural empathy
  • Consider global and cultural contexts and their impact on decision making
  • Investigate the connection between human and consumer behaviour
  • Develop your personal branding Elevator Pitch
  • Produce a content strategy for your personal brand
  • Identify opportunities to engage and collaborate with others.

Experience required

This ExpertTrack is designed for anyone interested in developing their personal brand.

You don’t need any prior experience as you’ll be guided through each stage to help you build a strong foundational knowledge of branding.

Getting started

This ExpertTrack will suit a wide range of individuals, no matter what stage you’re at in your career path.

Whether you’re a student, established business professional, a social media influencer, an entrepreneur or simply applying for a job, this ExpertTrack will help you improve how you present yourself.

ExpertTrack course overview

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

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How ExpertTracks work

Join an ExpertTrack to master new skills in your chosen specialist area. Work through a series of topic-focused courses at your own pace, and pass the final assessment to earn a digital certificate award which proves your expertise.

Join a free 2-day trial

Decide if the ExpertTrack is right for you with free access to the full suite of courses and assessments for a week.

Keep learning for $39/month

Pay a monthly subscription fee of $39 for as long as it takes you to complete the ExpertTrack. You can learn at your own pace and cancel at any time.

Earn digital certificates

Receive a certificate for every completed course and pass the final assessment to earn a digital certificate.

Become an expert

Use your specialist training to progress further in your career or build expertise in areas you’re passionate about.

World-class learning with FutureLearn

FutureLearn is a leading social learning platform and has been providing high quality online courses for learners around the world over the last ten years.

This ExpertTrack is in collaboration with Professor Jonathan Wilson

Meet your instructor

I’m an award-winning practitioner and academic with two doctorates, and over 200 pieces of published work. I’ve travelled to 40 countries and worked on branding everything - from countries to people

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

What are our learners saying?

Add a new skill or forge a new path

"I recommend Futurelearn to anyone looking to learn and upskill...If you are in the job market, you might want to add a new skill or forge a new path."

They bring the classroom right to you

"FutureLearn courses are always interesting and informative. They bring the classroom right to you and send you on a journey to explore new ideas and offer interesting topics."

Start learning today - free 2-day trial

After your free trial you can:

  • Pay $39 per month to keep learning online
  • Have complete control over your subscription; you can cancel any time
  • Work at your own pace and set your own deadlines at every stage
  • Only pay while you’re learning; the subscription will cancel automatically when you finish
  • Complete online assessments to test your knowledge and prove your skills
  • Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
  • Keep access to the content of courses you complete even after your subscription ends


ExpertTracks are a series of online courses designed to help you master new skills in specialist areas. You pay a monthly subscription fee which includes access to all courses within the ExpertTrack, as well as assessments and the final digital certificate.

Each ExpertTrack comes with a 2-day free trial period. You may cancel your subscription at any time and your subscription will automatically cancel when you finish the courses and assessments in your chosen ExpertTrack.

Yes. All of our ExpertTracks come with a 2-day free trial. You may claim one free trial period per ExpertTrack.

You have two days before you will be charged your first monthly subscription fee. When you join an ExpertTrack you automatically receive a 2-day free trial period. You can cancel at any time during the trial period and no payment will be taken from your account.

Please see our full refund policy here.

No, all of our ExpertTracks consist of fully online courses. This means you can take an ExpertTrack from anywhere in the world.

No. ExpertTracks are designed for you to master new skills in a specialist area. You will earn a digital certificate that proves your learning, but it does not carry accreditation.

If you’re looking for certified or accredited courses, many of our microcredentials offer university credit or professional certification.

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