- Welcome to Week 1: Gaming Landscape
- The Lay of the Land
- Gaming, eSports, Live-streaming... Oh My!
Who, When and Where?
- Where, When and Who?
- Understanding the Metaverse
- Rules of Engagement
A Brand's Place
- Where Do You Fit?
- Better Briefing
- Put it into practice: Your Better Briefing assignment
Understanding Your Audience
- Current Context
- Empathy and Your Audience
Engage and Entertain
- Player Types
- Gamification and Engagement
- Gaming for Good
Gameplay, Character and Uncertainty
- Gearing for Gameplay
- Authentic Engagement
- Worlds of Wonder
Hooking on Hybrid
- Helping the Hook
- Hybrid Storytelling
A World Beyond Gaming
- Innovative Experiences
- Build your world
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