Instagram Marketing Essentials
Optimise your Instagram account by learning the Instagram advertising and marketing techniques used by top brands and influencers.
Duration
Approx 8 weeks4 hrs per week
Boost your Instagram profile reach using marketing and advertising strategies
Instagram is one of the world’s largest social media platforms, offering a variety of tools and data to deliver dynamic and engaging visual content.
This ExpertTrack will help you create a marketing strategy that cuts through the social media noise and configures posts for maximum engagement.
Using interactive tools, templates, and exercises, you’ll learn the techniques used by the platform’s top brands and influencers to scale your followers, maximise engagement, and generate income through direct-sales and collaborations.
Create engaging social media content and build your following
You’ll gain the skills to plan, create, schedule, and distribute quality content that aligns with your brand values and engages with your target audience.
You’ll explore the unique features of Instagram, learning how to grow your customer base by creating relevant visual content that directly resonates with your consumers.
Using insider expertise, you’ll discover how to find influencers and brands that share your vision and gain the confidence to set up a collaboration.
Sharing resources, ideas, and values, you’ll be able to use your collaborative efforts to increase your own community of followers.
Develop an Instagram Ads campaign and learn to monetise your social media
Using the tools provided within Facebook Business Manager, you’ll learn how to plan and deliver a successful Instagram advertising campaign. You’ll also explore the monetisation opportunities made available through Instagram Shopping and find out how to use your social media platform to generate income.
Improve your data analysis with Instagram Insights
Throughout this ExpertTrack, you’ll revisit data analysis and insights that drive different areas of marketing growth.
Using Instagram Insights, you’ll define key metrics that impact social media reach and learn to identify development areas within your own marketing and advertising strategies.
Learn from the experts at Social Media College
Guided by experts in social media marketing and advertising, you’ll join an active community of learners, developing creative advertising ideas and sharing practical techniques to fast-track your insta-success.
By the end of this ExpertTrack, you’ll have a comprehensive understanding of Instagram marketing techniques. You’ll have the confidence to seek out new business opportunities in collaboration with influencers and other organisations, and be able to interpret analytical data to inform your ongoing marketing strategy.
Key skills you will learn
- Developing social media marketing strategies
- Telling engaging stories
- Editing videos and images
- Building an active social media following
- Monetising your social media accounts
- Maximising follower engagement
- Converting followers into paying customers
- Analysing marketing data
Experience required
All you require to take part in this ExpertTrack is an active Instagram account.
You don’t need any previous marketing or advertising experience, nor do you need to be an experienced Instagram user to understand the concepts and techniques featured within the ExpertTrack courses.
Getting started
This ExpertTrack is designed for small-medium business owners, marketing professionals and freelancers, and influencers who want to improve their social media campaign results, increase their audience growth and enhance their knowledge of Instagram marketing processes.
ExpertTrack course overview
Course 1
Setting Up Your Instagram Profile for Business and Marketing
Learn how to increase your social media presence by creating an Instagram account that aligns with key marketing strategies.
2 weeks
4 hours per week
Week 1
Instagram Essentials
- Welcome to Week 1
- Introducing Us, Learning to Learn, Introducing You
- Introduction to Instagram
- Benefits of Instagram
- Set Up Your Profile
- Let's Review
Week 2
Instagram Strategy and Algorithm
- Welcome to Week 2
- The Importance of Strategy
- Understanding the Algorithms
- Creating Your Instagram Strategy
- Types of Content
- Let's Review
Course 2
Content Planning and Creation
Ensure your Instagram content is high quality, engaging, and delivered consistently and strategically.
2 weeks
4 hours per week
Week 1
Create Great Content
- Welcome to Week 1
- Design Your Feed
- Great Photo Posts
- Other Content Types
- Let's Review
Week 2
Plan and Schedule
- Welcome to Week 2
- Understanding Instagram Insights
- Plan Your Content Calendar
- Content Briefs and Freelancers
- Let's Review
Course 3
Grow Your Instagram Following
Learn how to build your social media following, use collaborations, and work with influencers to enhance your audience reach.
2 weeks
4 hours per week
Week 1
Build Your Following
- Welcome to Week 1
- Finding Instagram Followers
- Community Management and Engagement
- Partnerships and Collaborations
- Let's Review
Week 2
Influencer Marketing
- Welcome to Week 2
- Influencer Marketing
- Successful Influencer Campaigns
- Let's Review
Course 4
Build Brand Awareness with Paid Ads, Analytics, and Monetisation
Learn how Instagram Ads can drive traffic and sales for your business, using data-driven analysis and Instagram Insights.
2 weeks
4 hours per week
Week 1
Paid Ads
- Welcome to Week 1
- Paid Ads
- Creating Great Ads
- Ad Budgeting and Scheduling
- Let's Review
Week 2
Analytics and Monetisation
- Welcome to Week 2
- Performance and Monetisation
- Instagram Shopping
- Let's Review
- Everything You Need in One Place
- Instagram Marketing Conclusion
Prove you're job ready
Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.
- Learn the latest in your chosen industry or subject.
- Complete each course and pass assessments.
- Receive certificates validated by the educating organisation.
- Impress employers with learning outcomes you can add to your CV.
- Make your career dreams a reality.
Download a PDF
How ExpertTracks work
Join an ExpertTrack to master new skills in your chosen specialist area. Work through a series of topic-focused courses at your own pace, and pass the final assessment to earn a digital certificate award which proves your expertise.
Decide if the ExpertTrack is right for you with free access to the full suite of courses and assessments for a week.
Pay a monthly subscription fee of $39 for as long as it takes you to complete the ExpertTrack. You can learn at your own pace and cancel at any time.
Receive a certificate for every completed course and pass the final assessment to earn a digital certificate.
Use your specialist training to progress further in your career or build expertise in areas you’re passionate about.
World-class learning with Social Media College
Social Media College is the market leader for social media education. They work with the world’s top social media experts who use all the social platforms every day to deliver real life education that will help accelerate your business and career.
They are all about providing their students with the best possible outcomes and applicable skills - not just irrelevant theory.
Established
2013Location
Sydney, Australia
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FAQ
ExpertTracks are a series of online courses designed to help you master new skills in specialist areas. You pay a monthly subscription fee which includes access to all courses within the ExpertTrack, as well as assessments and the final digital certificate.
Each ExpertTrack comes with a 7-day free trial period. You may cancel your subscription at any time and your subscription will automatically cancel when you finish the courses and assessments in your chosen ExpertTrack.
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No. ExpertTracks are designed for you to master new skills in a specialist area. You will earn a digital certificate that proves your learning, but it does not carry accreditation.
If you’re looking for certified or accredited courses, many of our microcredentials offer university credit or professional certification.
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