Online ExpertTrack in IT & Computer Science

Instagram Marketing Essentials

Optimise your Instagram account by learning the Instagram advertising and marketing techniques used by top brands and influencers.

Created by

Social Media CollegeSocial Media College

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Boost your Instagram profile reach using marketing and advertising strategies

Instagram is one of the world’s largest social media platforms, offering a variety of tools and data to deliver dynamic and engaging visual content.

This ExpertTrack will help you create a marketing strategy that cuts through the social media noise and configures posts for maximum engagement.

Using interactive tools, templates, and exercises, you’ll learn the techniques used by the platform’s top brands and influencers to scale your followers, maximise engagement, and generate income through direct-sales and collaborations.

Create engaging social media content and build your following

You’ll gain the skills to plan, create, schedule, and distribute quality content that aligns with your brand values and engages with your target audience.

You’ll explore the unique features of Instagram, learning how to grow your customer base by creating relevant visual content that directly resonates with your consumers.

Using insider expertise, you’ll discover how to find influencers and brands that share your vision and gain the confidence to set up a collaboration.

Sharing resources, ideas, and values, you’ll be able to use your collaborative efforts to increase your own community of followers.

Develop an Instagram Ads campaign and learn to monetise your social media

Using the tools provided within Facebook Business Manager, you’ll learn how to plan and deliver a successful Instagram advertising campaign. You’ll also explore the monetisation opportunities made available through Instagram Shopping and find out how to use your social media platform to generate income.

Improve your data analysis with Instagram Insights

Throughout this ExpertTrack, you’ll revisit data analysis and insights that drive different areas of marketing growth.

Using Instagram Insights, you’ll define key metrics that impact social media reach and learn to identify development areas within your own marketing and advertising strategies.

Learn from the experts at Social Media College

Guided by experts in social media marketing and advertising, you’ll join an active community of learners, developing creative advertising ideas and sharing practical techniques to fast-track your insta-success.

By the end of this ExpertTrack, you’ll have a comprehensive understanding of Instagram marketing techniques. You’ll have the confidence to seek out new business opportunities in collaboration with influencers and other organisations, and be able to interpret analytical data to inform your ongoing marketing strategy.

Key skills you will learn

  • Developing social media marketing strategies
  • Telling engaging stories
  • Editing videos and images
  • Building an active social media following
  • Monetising your social media accounts
  • Maximising follower engagement
  • Converting followers into paying customers
  • Analysing marketing data

Experience required

All you require to take part in this ExpertTrack is an active Instagram account.

You don’t need any previous marketing or advertising experience, nor do you need to be an experienced Instagram user to understand the concepts and techniques featured within the ExpertTrack courses.

Getting started

This ExpertTrack is designed for small-medium business owners, marketing professionals and freelancers, and influencers who want to improve their social media campaign results, increase their audience growth and enhance their knowledge of Instagram marketing processes.

ExpertTrack course overview

  • Course 1

    Learn how to increase your social media presence by creating an Instagram account that aligns with key marketing strategies.

    2 weeks

    4 hours per week

    • Week 1

      Instagram Essentials
      • Welcome to Week 1
      • Introducing Us, Learning to Learn, Introducing You
      • Introduction to Instagram
      • Benefits of Instagram
      • Set Up Your Profile
      • Let's Review
    • Week 2

      Instagram Strategy and Algorithm
      • Welcome to Week 2
      • The Importance of Strategy
      • Understanding the Algorithms
      • Creating Your Instagram Strategy
      • Types of Content
      • Let's Review
  • Course 2

    Ensure your Instagram content is high quality, engaging, and delivered consistently and strategically.

    2 weeks

    4 hours per week

    • Week 1

      Create Great Content
      • Welcome to Week 1
      • Design Your Feed
      • Great Photo Posts
      • Other Content Types
      • Let's Review
    • Week 2

      Plan and Schedule
      • Welcome to Week 2
      • Understanding Instagram Insights
      • Plan Your Content Calendar
      • Content Briefs and Freelancers
      • Let's Review
  • Course 3

    Learn how to build your social media following, use collaborations, and work with influencers to enhance your audience reach.

    2 weeks

    4 hours per week

    • Week 1

      Build Your Following
      • Welcome to Week 1
      • Finding Instagram Followers
      • Community Management and Engagement
      • Partnerships and Collaborations
      • Let's Review
    • Week 2

      Influencer Marketing
      • Welcome to Week 2
      • Influencer Marketing
      • Successful Influencer Campaigns
      • Let's Review
  • Course 4

    Learn how Instagram Ads can drive traffic and sales for your business, using data-driven analysis and Instagram Insights.

    2 weeks

    4 hours per week

    • Week 1

      Paid Ads
      • Welcome to Week 1
      • Paid Ads
      • Creating Great Ads
      • Ad Budgeting and Scheduling
      • Let's Review
    • Week 2

      Analytics and Monetisation
      • Welcome to Week 2
      • Performance and Monetisation
      • Instagram Shopping
      • Let's Review
      • Everything You Need in One Place
      • Instagram Marketing Conclusion

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

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How ExpertTracks work

Join an ExpertTrack to master new skills in your chosen specialist area. Work through a series of topic-focused courses at your own pace, and pass the final assessment to earn a digital certificate award which proves your expertise.

Join a free 2-day trial

Decide if the ExpertTrack is right for you with free access to the full suite of courses and assessments for a week.

Keep learning for $39/month

Pay a monthly subscription fee of $39 for as long as it takes you to complete the ExpertTrack. You can learn at your own pace and cancel at any time.

Earn digital certificates

Receive a certificate for every completed course and pass the final assessment to earn a digital certificate.

Become an expert

Use your specialist training to progress further in your career or build expertise in areas you’re passionate about.

World-class learning with Social Media College

Social Media College is the market leader for social media education. They work with the world’s top social media experts who use all the social platforms every day to deliver real life education that will help accelerate your business and career.

They are all about providing their students with the best possible outcomes and applicable skills - not just irrelevant theory.

  • Established

  • Location

    Sydney, Australia

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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Start learning today - free 2-day trial

After your free trial you can:

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  • Work at your own pace and set your own deadlines at every stage
  • Only pay while you’re learning; the subscription will cancel automatically when you finish
  • Complete online assessments to test your knowledge and prove your skills
  • Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
  • Keep access to the content of courses you complete even after your subscription ends


ExpertTracks are a series of online courses designed to help you master new skills in specialist areas. You pay a monthly subscription fee which includes access to all courses within the ExpertTrack, as well as assessments and the final digital certificate.

Each ExpertTrack comes with a 2-day free trial period. You may cancel your subscription at any time and your subscription will automatically cancel when you finish the courses and assessments in your chosen ExpertTrack.

Yes. All of our ExpertTracks come with a 2-day free trial. You may claim one free trial period per ExpertTrack.

You have two days before you will be charged your first monthly subscription fee. When you join an ExpertTrack you automatically receive a 2-day free trial period. You can cancel at any time during the trial period and no payment will be taken from your account.

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No, all of our ExpertTracks consist of fully online courses. This means you can take an ExpertTrack from anywhere in the world.

No. ExpertTracks are designed for you to master new skills in a specialist area. You will earn a digital certificate that proves your learning, but it does not carry accreditation.

If you’re looking for certified or accredited courses, many of our microcredentials offer university credit or professional certification.

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