Instagram Marketing Essentials

Instagram is one of the world’s largest social media platforms, offering a variety of tools and data to deliver dynamic and engaging visual content.

This ExpertTrack will help you create a marketing strategy that cuts through the social media noise and configures posts for maximum engagement.

Using interactive tools, templates, and exercises, you’ll learn the techniques used by the platform’s top brands and influencers to scale your followers, maximise engagement, and generate income through direct-sales and collaborations.

Create engaging social media content and build your following

You’ll gain the skills to plan, create, schedule, and distribute quality content that aligns with your brand values and engages with your target audience.

You’ll explore the unique features of Instagram, learning how to grow your customer base by creating relevant visual content that directly resonates with your consumers.

Using insider expertise, you’ll discover how to find influencers and brands that share your vision and gain the confidence to set up a collaboration.

Sharing resources, ideas, and values, you’ll be able to use your collaborative efforts to increase your own community of followers.

Develop an Instagram Ads campaign and learn to monetise your social media

Using the tools provided within Facebook Business Manager, you’ll learn how to plan and deliver a successful Instagram advertising campaign. You’ll also explore the monetisation opportunities made available through Instagram Shopping and find out how to use your social media platform to generate income.

Improve your data analysis with Instagram Insights

Throughout this ExpertTrack, you’ll revisit data analysis and insights that drive different areas of marketing growth.

Using Instagram Insights, you’ll define key metrics that impact social media reach and learn to identify development areas within your own marketing and advertising strategies.

Learn from the experts at Social Media College

Guided by experts in social media marketing and advertising, you’ll join an active community of learners, developing creative advertising ideas and sharing practical techniques to fast-track your insta-success.

By the end of this ExpertTrack, you’ll have a comprehensive understanding of Instagram marketing techniques. You’ll have the confidence to seek out new business opportunities in collaboration with influencers and other organisations, and be able to interpret analytical data to inform your ongoing marketing strategy.