Online ExpertTrack in Creative Arts & Media

UX Design Strategy and Application

Develop UX skills in customer journey mapping, service design and customer profiling.

Created by


Learn more

In collaboration with


Learn more

Endorsed by

Coventry UniversityCoventry University

Learn more

Understand the UX design process and gain vital UX skills

Do you want to boost your UX skills to add more value to your business and increase repeat customers, recommendations and referrals?

This UX design ExpertTrack will teach you everything you need to know about user experience, empowering you to add value to any business and increase repeat customers, recommendations and referrals.

UX design is critical in the modern digital economy. It refers to the end-to-end experience a user has when interacting with a website, app or product. It considers factors such as aesthetics, usability and accessibility.

The courses within the ExpertTrack offer a path to becoming a user experience expert, allowing you to:

  • move into a career in UX design
  • develop your UX skills
  • embed quality customer experience into new products and the improvement of existing offerings

Explore service design and UX principles

Estimates state that only 1 out of 26 customers complain when they are unsatisfied. But 9 out of 10 unsatisfied customers will not return without saying anything and 72% will tell 6 or more people about their bad experience.

The importance of good UX design has increased due to global factors such as COVID-19 which has accelerated the shift to a digital first paradigm, resulting in a shortage of skilled UX designers across digital sectors worldwide. This ExpertTrack offers you the skills to launch or advance a career within this high growth industry.

Understand customer journey mapping

The first course in this ExpertTrack covers the key elements of a well-structured journey map. You will explore how to evaluate these elements using data and learn how to justify prioritisation decisions, fidelity choices and articulate elements of a service blueprint map.

Discover UX design tools including Canva

You will gain exposure to leading tools such as Canva, giving you a competitive advantage for in-demand employability skills. You will learn how to use Canva to support your online graphic design and create compelling, user friendly visual content.

Learn about customer profiling and personas

Once you’ve mastered journey mapping you will explore the key elements of a design sprint and how you can use data and research to inform customer profiles. By the end of the course you will be able to define moments of users and moments of customers and identify different types of personas.

To complete your UX training you will examine team dynamics and UX design strategy. You will analyse individual vs team player behaviour and learn practice methods to avoid IP and copyright issues. You will also consider tools and resources that enable remote working.

Industry statistics

  • Average salary in Canada

    CA$63,235 (PayScale)
  • Average salary in Australia

    AU$73,148 (PayScale)
Source: PayScale

Key skills you will learn

  • Design Thinking
  • Research skills
  • UX Planning and implementation
  • UX
  • Service design
  • UX tools
  • Canva
  • Customer journey mapping
  • Customer profiling
  • User experience mapping
  • Design sprint
  • Customer personas

Learning outcomes

By the end of the ExpertTrack, you’ll be able to...

  • Identify key elements of a well-structured journey map
  • Evaluate elements of the journey map, based on data and research
  • Evaluate data and research to inform customer profiles and personas
  • Identify key elements of a design sprint
  • Analyse individual vs team player behaviours
  • Articulate the different stages of a strategy

Experience required

You do not need to have any previous experience within UX design.

This ExpertTrack will give you the tools and knowledge to design solutions and practical applications in response to UX challenges in a business context. This includes essential capabilities such as journey mapping, service design, and understanding people and culture through personas.

During the ExpertTrack we’ll be using Canva.

Getting started

This ExpertTrack has been created for anybody looking to boost their UX design skills.

This might include:

  • entry-level or intermediate Graphic or Digital Designers looking to expand their knowledge and skillsets in UX design.
  • aspiring product managers who need to understand the pivotal role UX design plays in successful product development.
  • non-technical digital team leaders looking to better understand critical concepts in UX design and the Design Thinking process.

ExpertTrack course overview

  • Course 1

    Explore customer journey mapping and its role in ensuring quality user experience.

    1 test

    4 weeks

    4 hours per week

    • Week 1

      Introduction to the course and journey mapping
      • Introduction to the course
      • Reminders about UX design
      • Who are we empathising with?
      • Wrap-up
    • Week 2

      Journey mapping design and designing for fidelity
      • Introduction
      • Journey mapping design
      • Designing for fidelity
      • Wrap-up
    • Week 3

      Introduction to service design and blueprinting
      • Introduction
      • Introduction to service design
      • Service blueprinting
      • Wrap-up
    • Week 4

      Service blueprint design
      • Introduction
      • Service blueprint design
      • Wrap-up
  • Course 2

    Learn about the role of customer profiling and design sprints in creating positive user experiences.

    1 test

    4 weeks

    4 hours per week

    • Week 1

      Introduction to the course and organisational culture
      • Introduction to the course
      • Introduction to people and culture
      • The importance of organisational culture
      • Wrap-up
    • Week 2

      Evaluating organisational culture
      • Introduction
      • Building and leveraging organisational culture
      • Wrap-up
    • Week 3

      Introduction to project management methodologies
      • Introduction
      • Introduction to project management methodologies
      • Types of project management methodologies
      • Wrap-up
    • Week 4

      Application of project management methodologies
      • Introduction
      • Designing in sprints
      • Course wrap-up
  • Course 3

    Discover the role of creativity, innovation and strategy in UX design and consider the benefits and challenges of remote working.

    1 test

    4 weeks

    4 hours per week

    • Week 1

      Introduction to the course and the correlation between innovation and creativity
      • Introduction to the course
      • Introduction to innovation and creativity
      • The correlation between creativity and innovation
      • Weekly wrap-up
    • Week 2

      Strategy design and implementation
      • Introduction
      • Playing Strategy
      • Wrap-up
    • Week 3

      The future of work
      • Introduction
      • Introduction to remote working
      • The evolution of remote working
      • Weekly wrap-up
    • Week 4

      The potential of remote working
      • Introduction
      • Remote working opportunities
      • Course wrap-up

Prove you're job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.

Download a PDF

How ExpertTracks work

Join an ExpertTrack to master new skills in your chosen specialist area. Work through a series of topic-focused courses at your own pace, and pass the final assessment to earn a digital certificate award which proves your expertise.

Join a free 2-day trial

Decide if the ExpertTrack is right for you with free access to the full suite of courses and assessments for a week.

Keep learning for $39/month

Pay a monthly subscription fee of $39 for as long as it takes you to complete the ExpertTrack. You can learn at your own pace and cancel at any time.

Earn digital certificates

Receive a certificate for every completed course and pass the final assessment to earn a digital certificate.

Become an expert

Use your specialist training to progress further in your career or build expertise in areas you’re passionate about.

World-class learning with FutureLearn

FutureLearn is a leading social learning platform and has been providing high quality online courses for learners around the world over the last ten years.

This ExpertTrack is in collaboration with Canva

Experience working with Canva, a leading graphic design platform used to drive business success.

This ExpertTrack is endorsed by Coventry University

This ExpertTrack is endorsed by Coventry University and delivered by FutureLearn as a quality professional development programme.

Meet your instructor

I create positive impact through Design Thinking.

Mainly across topics such as Business & Service design, UX/CX/EX Design, Product Management, Strategy, Innovation, Training & Facilitation.

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn

What are our learners saying?

Add a new skill or forge a new path

"I recommend Futurelearn to anyone looking to learn and upskill...If you are in the job market, you might want to add a new skill or forge a new path."

They bring the classroom right to you

"FutureLearn courses are always interesting and informative. They bring the classroom right to you and send you on a journey to explore new ideas and offer interesting topics."

Start learning today - free 2-day trial

After your free trial you can:

  • Pay $39 per month to keep learning online
  • Have complete control over your subscription; you can cancel any time
  • Work at your own pace and set your own deadlines at every stage
  • Only pay while you’re learning; the subscription will cancel automatically when you finish
  • Complete online assessments to test your knowledge and prove your skills
  • Earn digital course certificates and a final award that you can share online, with potential employers, and your professional network
  • Keep access to the content of courses you complete even after your subscription ends


ExpertTracks are a series of online courses designed to help you master new skills in specialist areas. You pay a monthly subscription fee which includes access to all courses within the ExpertTrack, as well as assessments and the final digital certificate.

Each ExpertTrack comes with a 2-day free trial period. You may cancel your subscription at any time and your subscription will automatically cancel when you finish the courses and assessments in your chosen ExpertTrack.

Yes. All of our ExpertTracks come with a 2-day free trial. You may claim one free trial period per ExpertTrack.

You have two days before you will be charged your first monthly subscription fee. When you join an ExpertTrack you automatically receive a 2-day free trial period. You can cancel at any time during the trial period and no payment will be taken from your account.

Please see our full refund policy here.

No, all of our ExpertTracks consist of fully online courses. This means you can take an ExpertTrack from anywhere in the world.

No. ExpertTracks are designed for you to master new skills in a specialist area. You will earn a digital certificate that proves your learning, but it does not carry accreditation.

If you’re looking for certified or accredited courses, many of our microcredentials offer university credit or professional certification.

Have more questions about ExpertTracks? Read the ExpertTracks FAQs, or contact us.