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UX Design Strategy and Application: Strategy, Innovation and the Future of Work

Discover the role of creativity, innovation and strategy in UX design and consider the benefits and challenges of remote working.

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  • Duration

    4 weeks
  • Weekly study

    4 hours

Understand creativity and innovation

UX designers need to use creativity and innovation to understand user needs, visualise ways to improve the customer journey and solve problems.

In this course you will explore the relationship between innovation, creativity and strategy. You will learn how to facilitate these concepts in every stage of the UX Design process.

As global factors have resulted in UX designers across the world increasingly working from home, you will consider tools and resources that enable remote working and evaluate how these can be used in effective UX Design.

You will analyse individual versus team player mindsets and behaviours and examine the different types of innovation.

By the end of the course you will be well equipped to implement key strategies for promoting creativity in real life workplace scenarios.

Explore UX strategy

You will gain insight into strategy design, implementation and the different stages of a strategy.

You will also learn about best practice methods to avoid IP and copyright infringements.

Consider the future of work

Once you have understood the key elements of design strategy and innovation you will consider how this can be applied in a remote working setting.

You will look at the different types of remote UX design work and the common challenges remote work poses.

Finally, you will critically evaluate the effectiveness of tools and resources used in remote working and learn to identify opportunities to take advantage of the uncertain working scenarios.

By the end of this course you will be able to apply your understanding of creativity, innovation and strategy to unlock new opportunities in the UX design world.


  • Week 1

    Introduction to the course and the correlation between innovation and creativity

    • Introduction to the course

      An introduction to the course and a look at how the course is structured. You will also become familiar with the assessment criteria and expectations of Week 1.

    • Introduction to innovation and creativity

      An introduction to the strategy roadmap and the challenges that often arise while creating (and following) one, and how to become more innovative, not only as an individual but within a team.

    • The correlation between creativity and innovation

      A closer look at innovation and the different ways it is showcased within organisations.

    • Weekly wrap-up

      To complete the week, let’s recap the key points covered so far.

  • Week 2

    Strategy design and implementation

    • Introduction

      Introduction to the week's activities and outcomes.

    • Playing Strategy

      A solid UX strategy ensures that user needs, technical capabilities, and business vision are aligned. Here we learn more about strategy design.

    • Wrap-up

      To complete the week, let’s recap the key points covered so far.

  • Week 3

    The future of work

    • Introduction

      Introduction to the week's activities and outcomes.

    • Introduction to remote working

      A closer look at the possibilities and potential remote working can bring to organisations and UX design.

    • The evolution of remote working

      We explore the remote working scenarios arising from the COVID-19 pandemic and begin to understand how to take advantage of the situation to create an improved work environment.

    • Weekly wrap-up

      To complete the week, let’s recap the key points.

  • Week 4

    The potential of remote working

    • Introduction

      Overview of the week's activities and learning outcomes.

    • Remote working opportunities

      We explore remote working tools and resources to create an optimal work environment.

    • Course wrap-up

      To complete the week and the course, let’s recap the key points.

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

  • Analyse individual vs team player behaviours
  • Articulate the different stages of a strategy
  • Recognise best practice methods to avoid IP and copyright issues
  • Justify moments or ways of working that can be done in-person or remotely
  • Evaluate tools and resources that enable remote working

Who is the course for?

This course is aimed at anyone looking to improve their UX design skills.

This might include:

  • entry-level or intermediate Graphic or Digital Designers looking to expand their knowledge and skillsets in UX design.
  • aspiring product managers who need to understand the pivotal role UX design plays in successful product development.
  • non-technical digital team leaders looking to better understand critical concepts in UX design and the Design Thinking process.

What software or tools do you need?

During the course we’ll be using Canva.

Who will you learn with?

I create positive impact through Design Thinking.

Mainly across topics such as Business & Service design, UX/CX/EX Design, Product Management, Strategy, Innovation, Training & Facilitation.

Who developed the course?


FutureLearn is a leading social learning platform and has been providing high quality online courses for learners around the world over the last ten years.

In collaboration with

Canva logo

Endorsers and supporters

endorsed by

Coventry University logo

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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