Artists Can’t Fear: A Case Study

The Art of Knowing Your Community: Connection and Impact

Artists Can’t Fear: A Case Study

Reflecting on Current State.

This is another of Art Comes First core creative principles. It requires engaging level-headedly with all the pros and the cons, the good and the bad, the thick and the thin of the zeitgeist we share with our community.

At times, life calls for a celebration.

Ozwald Boateng

British-Ghanaian designer Ozwald Boateng revolutionized Savile Row and went on to become the first black creative director of a luxury fashion brand when he took over Givenchy menswear in 2003. Art Comes First have been collaborating with Boateng since 2008, so when he took his runway show to the famed Apollo Theater in New York City to mark the 100th Anniversary of the Harlem Renaissance, Sam & Shaka embraced the opportunity to serve as art directors for the historic evening. Vogue was there. CNN was there. Forbes was there. Idris Elba headlined the front row. It was a great day and way to celebrate black excellence.

At times, life calls for a protest. #BackLivesMatter

The seemingly relentless instances of police brutality against unarmed people of color in the United States and around the world have sparked rightful outrage, massive public demonstrations, and intense private soul-searching for many people. Sam & Shaka reflected on their responsibility to bare witness to this historic moment. Art Comes First teamed up with writers Liam Maher and Stephanie Smith-Strickland and photographer David Pattison to create a manifesto-type editorial titled “Artists Can’t Fear.” It honored the resistance of ordinary citizens turned activists. You can explore the full editorial here: https://www.artcomesfirst.com/artists-cant-fear

What community leaders can your brand celebrate and how?

What social causes can your brand advocate for and how?

Share your ideas and experiences in the comments.