Meet the Sartor?
Wiktionary defines the noun “SARTOR” as:
- a tailor
- a patcher
- a mender
Also, colloquially, it means a person who likes to dress well. Apropos! Sam Lambert & Shaka Maidoh are sartors in every sense of the word: “Our aim is to create and deliver distinctive, unique, luxury tailor-made, bespoke garments inspired by cultures from around the world.” Mission Not Impossible! While both were initially self-taught in the art of tailoring, they have honed their craft, apprenticed on Savile Row in London and worked as creative directors for the Kooples menswear line in Paris for three years before declaring sartorial independence!”
What has been your personal educational journey in your line of work thus far? Your professional education can come from many traditional and unconventional sources (like this course!). Learn to embrace the learning curves.
Your product is the key to a relationship with customers, communities, media, and investors. Thus, you must perfect it continuously. How you talk about it also matters as it lets the world know how you feel about it. What kind of a thing are you making? Everyone can see what it is… Remember those 12 million products on Amazon?! Understanding the journey that a designer has undertaken to reach this form and function is what makes a difference between browsing and buying.
Here are a few Art Comes First examples of language about their product:
“They lead a movement of tailored classic garments for gentlemen and gentlewomen. Think Saville Row and English sartorialism mixed with British punk and a D.I.Y. philosophy.” “A new tradition for the modern nomad: Parisian savoir faire meets Mayfair refinement with borderless practicality.” “They create classics in untraditional ways based off punk tailoring ideology. This is the beginning of a garment built around you.”
Mr. Porter spoke with Art Comes First about the fate of the Suit in their “Ask the Expert” series:
This is an additional video, hosted on YouTube.
How would you talk about your product or service? How do others speak about your competitors? What makes your work different?
SOURCES: https://en.wiktionary.org/wiki/sartor
Art Comes First: Exploring the Intersection of Style and Identity
Art Comes First: Exploring the Intersection of Style and Identity
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